Youku Tudou Inks Separate Deal with Sony Pictures Television, Completing Premium Coverage of Major Hollywood Studios

   Youku Tudou Inks Separate Deal with Sony Pictures Television, Completing
                 Premium Coverage of Major Hollywood Studios

PR Newswire

BEIJING, Nov. 5, 2012

BEIJING, Nov. 5, 2012 /PRNewswire/ --Youku Tudou Inc. (NYSE:YOKU), China's
largest Internet television company, signed an agreement with Sony Pictures
Television (SPT) today to bring more than 300 new and classic Sony Pictures
titles to the Youku Premium platform. The five-year Sony Pictures Television
deal comes on the heels of previous Youku Tudou agreements with each of WB,
DreamWorks, Paramount, Twentieth Century Fox, Disney, NBC Universal, and
Lionsgate, rounding out the company's offerings to include licensed content
from all major Hollywood studios.

300 Sony Pictures titles will become available for paid on-demand viewing over
the duration of the agreement, including classic titles likeGroundhog
Day,Bram Stoker's Dracula, andSense and Sensibility, as well as such
critically acclaimed titles asThe Fisher Kingand Across the Universe. Sony
Pictures Television will also make newer films available including,Men in
Black 3,The Amazing Spider-Man, and21 Jump Street.

Youku updated its Youku Premium subscription system on August 23 to offer
subscribers ad-free access to all videos on Youku's platform, plus 50% off
on-demand film and TV viewing through Youku Premium. The VIP membership tier
additionally offers unlimited viewing of films covered by monthly subscription
licensing agreements. More than 3,000 film titles, including around 450 titles
from major Hollywood studios, will be available for viewing by the end of

"We're delighted to be working with Sony Pictures Television to enrich our
film library," said Huilong Zhu, Youku Tudou's vice president of movie
operations and corporate development. "Since launching Youku Premium in 2010,
Youku Tudou has been committed to building the best platform for viewers and
copyright holders alike, and our strong working relationships with all eight
major Hollywood studios allow us to offer our viewers a wealth of licensed
content. Subscriber growth for Youku Premium has exceeded our expectations,
and we see it as a sign that Chinese audiences are willing and eager to pay
for quality content. By providing a wide range of payment and subscription
options, Youku Tudou has made it as simple as possible for them to do so."

After first experimenting with paid viewing for a live broadcast of comedian
Guo Degang's show in August 2009, Youku debuted Youku Premium
( in beta in late 2010, offering ad-free,
high-resolution premium content on a paid on-demand and subscription-based
basis. China's first premium video platform, Youku Premium has approximately
two million paid users. Youku Premium combines compelling content offerings
from Chinese and international rights-holders with a number of quick, easy
payment options, while offering rights-holders a range of options for making
content available, including paid on-demand viewing, free ad-supported
viewing, or viewing through paid subscriptions.

About Youku Tudou Inc.

Youku Tudou Inc. is China's leading Internet television company. Through Youku
and Tudou, China's two largest online video platforms, Youku Tudou offers
viewers a rich library of content of premium licensed content, user generated
content, and original in-house productions. According to iResearch, Youku and
Tudou combined reach 310 million viewers per week in September 2012. Youku
Tudou's American depositary shares are traded on NYSE under the symbol "YOKU."

For more information, please contact:

Media Relations:
Jean Shao
Director, International Communications
Youku Tudou Inc.
Tel: +86-10-5885-1881 x7128

Investor Relations:
Ryan Cheung
Corporate Finance Director
Youku Tudou Inc.
Tel: +86-10-5885-1881 x6090

SOURCE Youku Tudou Inc.

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