Eat. Live. Earn. The ChoicePlus Card from American Express Puts You in Charge of Your Rewards

Eat. Live. Earn.  The ChoicePlus Card from American Express Puts You in Charge 
of Your Rewards 
American Express launches Card to suit Canadians' diverse lifestyles with the 
ChoicePlus Card from American Express™ 
TORONTO, Nov. 5, 2012 /CNW/ - There was a sigh of relief across Canada today 
as diners, travellers, and fashionistas welcomed the new ChoicePlus Card from 
American Express™. With the power to choose placed into their hands, points 
collectors can now decide where they want to earn extra rewards - from the 
food aisle to the shoe store. This new concept in loyalty rewards focuses on 
personalization, allowing Cardmembers to choose where they want to earn double 
points from a select list of American Express merchants. 
"With customer service at the forefront of the our brand, we are always 
evolving and expanding our programs and products to better meet our 
Cardmembers' needs, and see this new Card as a fresh approach for the 
industry," says Jennifer Hawkins, General Manager and Vice President, 
Consumer Products and Partnerships, American Express Canada. "The new Card is 
designed to meet the lifestyle of today's younger consumer, who's looking for 
customizable products and services that complement their way of life." 
With more than 100 places to choose from across categories such as home and 
entertainment, retail and fashion, grocery and dining, travel and everyday 
expenses, ChoicePlus Cardmembers can earn extra points by spending at the five 
places that fit their unique lifestyle. In addition to earning points on 
every dollar in eligible purchases spent on the Card, Cardmembers can choose 
the five places they shop at most with American Express to earn double points. 
That could mean being rewarded for renovating their home or spicing up their 
wardrobe, dining out or ordering in, and talking that holiday they've been 
planning for. 
"What I love about this Card is the ability to customize where I earn double 
points and collect points at the places I shop most," says Ali de Bold, 
founder of "We're not one-size-fits-all consumers, so I love 
products that don't put me in a box." 
Reward points can be redeemed easily though the Choice by Membership Rewards® 
collection. With a range of redemption options in travel, shopping, dining and 
entertainment, Cardmembers can choose how they want to reward themselves. 
"This means Cardmembers can turn their daily latte or dinner out with friends 
into a variety of different rewards they love," says Hawkins. "Designed to 
work for each individual Cardmember, this Card offers an abundance of choice 
for consumers to choose how they earn extra points." 
For an annual fee of $65, the ChoicePlus Card from American Express(™) 
offers two points for every dollar in eligible purchases charged to the Card 
at the Cardmember's chosen five retailers, and one point per dollar spent 
everywhere else. A Welcome Bonus of 7,500 points will be applied on first 
use of the Card, enough for a $50 gift card at a wide range of retailers like 
Holt Renfrew, The Home Depot, The Keg and more. The Card also has a related 
product, The Choice Card from American Express(™). This no-fee Card offers a 
Welcome Bonus of 1,500 points on first use, as well as an earn rate of one 
point for every dollar spent on eligible purchases at the chosen five 
retailers and one point for every two dollars spent everywhere else. 
The ChoicePlus Card from American Express(™) is available starting November 
5, 2012. For more information or to apply, please visit or call 
1-888-261-2639 (AMEX) 
About American Express Canada 
American Express in Canada operates as Amex Bank of Canada and Amex Canada 
Inc. Both are wholly owned subsidiaries of the New York based American Express 
Travel Related Services Company, Inc., the largest operating unit of the 
American Express Company. Amex Bank of Canada is the issuer of American 
Express charge and credit cards, with outstanding products like the American 
Express® Gold Rewards Card, and the American Express® AeroplanPlus® Gold 
Card. Amex Canada Inc. operates the Corporate Travel and Travellers Cheques 
divisions in Canada. American Express opened its first offices in Toronto and 
Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more 
information, visit 
Kate Weersink, on behalf of American Express Canada, (416) 
644-2241,; Keri MacLellan, American Express 
Canada, (905) 474-8850, 
SOURCE: American Express 
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CO: American Express
ST: Ontario
-0- Nov/05/2012 12:00 GMT
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