Turn Integrates With Facebook(TM) Ads API, Extends Social Advertising
REDWOOD CITY, CA -- (Marketwire) -- 11/05/12 -- Turn today announced
it has integrated with Facebook's Ads API. This integration enables
agencies and advertisers using Turn Campaign Suite to execute
Facebook Sponsored Stories and Marketplace campaigns as part of their
multi-channel digital advertising campaigns.
Combined with Turn's recent addition of Facebook Exchange (FBX)
inventory into Turn Campaign Suite, Turn now provides advertisers
around the world with a complete solution for the advertising and
targeting options available on the social network. Facebook's Ads API
is fully integrated into the company's industry-leading applications
for audience analysis, analytics, and multi-channel video, mobile,
and display campaign execution.
"As the industry leader in conversion optimization, Sq1 demands
optimal results from each channel in our performance-driven media
programs. We're excited that Turn has brought its powerful targeting
algorithms to Facebook Sponsored Stories and Marketplace advertising,
so that we can deliver industry leading results for our clients,"
said Brandon Bethea, Chief Conversion Officer, Sq1 Agency.
Features of the Facebook social advertising capabilities available
from Turn include:
-- Campaign support of all major Facebook ad formats including
Marketplace Ads, Sponsored Stories and Page Posts, helping both
performance-driven and brand-driven campaigns.
-- Targeting options such as location, demographic, interests,
connections and friends of connections, employment or affiliation, and
-- Creative optimization, which combines creative and targeting options
to allow for optimization and discovery.
-- Custom reporting for demographic, psychographic, and behavioral data.
"With 1 billion users worldwide, Facebook represents a huge opportunity
for advertisers to engage customers and develop strong relationships
with them. Marketers can now use Turn's industry leading platform and
algorithms to achieve exceptional results across all of the
advertising options Facebook has to offer. And, through Turn's
powerful multi-channel reporting capabilities, we can now help
marketers understand the impact that Facebook advertising is having
on the rest of their digital advertising activities," said Bill
Demas, president and CEO, Turn.
Facebook social advertising is available immediately.
Copyright Copyright Turn Inc, 2012. All rights reserved. Facebook is
a registered trademark of Facebook Inc.
Turn delivers real-time insights that transform the way
leading advertising agencies and marketers make decisions. Our cloud
applications and Internet-scale architecture work together to provide
a complete picture of customers, execute cross-channel campaigns, and
connect with a worldwide ecosystem of more than 100 partners. Turn is
headquartered in Silicon Valley and provides its platform, products,
and services worldwide. Company revenue has more than doubled every
year of Turn's existence. For more information, visit turn.com or
Access Communications for Turn Americas
+1 917 522 3522
Propeller Group for Turn Europe
+44 (0)20 3301 5349
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