The Wait is over! The Cheesecake Factory® Opens in Kuwait

  The Wait is over! The Cheesecake Factory® Opens in Kuwait

 America’s favorite casual dining restaurant continues Middle East expansion
                                 with Alshaya

Business Wire

CALABASAS HILLS, Calif. -- November 05, 2012

The Cheesecake Factory^®, the award-winning and consumer favorite casual
dining restaurant in the United States, has made its much-anticipated debut in
Kuwait. The occasion was celebrated at an official ribbon cutting ceremony
hosted by David Overton, Chairman and Chief Executive Officer of The
Cheesecake Factory Incorporated and Mohammed Alshaya, Executive Chairman, M.H.
Alshaya.

The Cheesecake Factory's Kuwait opening was celebrated at an official ribbon
cutting ceremony hosted ...

The Cheesecake Factory's Kuwait opening was celebrated at an official ribbon
cutting ceremony hosted by David Overton, Chairman and Chief Executive Officer
of The Cheesecake Factory Incorporated and Mohammed Alshaya, Executive
Chairman, M.H. Alshaya. (Photo: Business Wire)

The opening of The Cheesecake Factory in Kuwait follows on the brand’s
successful Middle East launch in Dubai this August and continues its planned
expansion across the Middle East with Alshaya, a leading international retail
franchise operator in the region. The restaurant, occupying 13,160 square feet
with 475 seats, is located at The Avenues, Kuwait’s leading mall. Guests can
enjoy The Cheesecake Factory dining experience Sunday through Wednesday 11.00
a.m. to 11.00 p.m., Thursdays and Fridays 11.00 a.m. to 12.00 midnight and
Saturdays 10.00 a.m. till 11.00 p.m.

“The Cheesecake Factory’s arrival in the Gulf has been overwhelmingly
positive, reflecting our great potential in the region and affirming our
decision to expand into the Middle East as part of our global expansion. Our
reputation and brand awareness are far-reaching, and we are delighted to be
growing The Cheesecake Factory with Alshaya, which has a remarkable legacy of
retail leadership,” said David Overton, Chairman and Chief Executive Officer
of The Cheesecake Factory Incorporated.

“For nearly 35 years, The Cheesecake Factory has been known for menu
innovation, food quality, ambiance and hospitality. Our menu features more
than 200 selections and in keeping with our high standards, menu items will be
made in-house, to order, using only the freshest of ingredients,” added
Overton. “The menu also will offer our full line of award-winning desserts,
including more than 30 varieties of cheesecakes and other baked goods. Guests
will experience fantastic food served in an upscale ambiance within a casual
setting.”

“The Cheesecake Factory has already made its mark in Dubai where guests have
discovered the great food, wonderful service and inviting atmosphere that has
made this restaurant renowned around the world. Now, in line with our
objectives of introducing innovative new concepts and brands to consumers we
are delighted to continue the expansion of this iconic brand into Kuwait. We
look forward to welcoming guests to this beautiful new restaurant,” commented
Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co.

Alshaya’s exclusive licensing agreement with The Cheesecake Factory provides
for the development of its restaurants across the United Arab Emirates,
Kuwait, Bahrain, Qatar and the Kingdom of Saudi Arabia. The agreement also
gives Alshaya the opportunity to expand The Cheesecake Factory into its other
operating markets in the Middle East and North Africa, Russia, Turkey and
Europe.

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment
in 1978 with the introduction of its namesake concept. The Company operates
173 full-service, casual dining restaurants throughout the U.S., including 159
restaurants under The Cheesecake Factory® mark; 14 restaurants under the Grand
Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen®
mark. The Company also operates two bakery production facilities in Calabasas
Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality
cheesecakes and other baked products. For more information, please visit
www.TheCheesecakeFactory.com.

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Contact:

Media
Murphy O'Brien Public Relations
Susan Pasarow / Wendi Shapiro / Jenny Burke / Lydia You
310-453-2539
cheesecake@murphyobrien.com
or
The Cheesecake Factory Incorporated
Investors
Jill Peters, 818-871-3000
investorrelations@thecheesecakefactory.com
 
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