Hipcricket Powers National Hispanic Mobile Ad Campaign for Nissan
Mobile Leader Works with Team Ignition to Reach and Engage with Consumers on
NEW YORK -- November 05, 2012
Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising
subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today
announced that it has teamed with Nissan and its advertising agency, Team
Ignition, to power a national mobile advertising campaign. The
Spanish-language campaign utilizes mobile banner ads, mobile video ads, rich
media, plus tablet-specific ads to reach this key audience on their mobile
devices and drive them to a custom built Nissan mobile web site.
Built by Hipcricket, the Nissan mobile website engages visitors with various
car model-specific sub-sites. The sites include photos, videos and information
about each car model to garner awareness, leads and brochure procurement. In
addition to employing multiple mobile touchpoints, the campaign is also
integrated with social media channels including Facebook, Twitter and
Pinterest to maximize consumer engagement.
By coupling media with the custom built landing page all served by one
technology, Hipcricket and Team Ignition gain insight and optimization
capabilities far beyond the click into the actual consumer interaction with
the site. All of the data and analysis is within the Hipcricket platform,
eliminating the need for multiple reports, separate outside vendors or
technology – a struggle so many media planners face today.
Hipcricket's scalable, end to end Mobile Advertising solution helps brands and
marketers reach over 200 million unique users across smartphones, feature
phones and tablet devices. From display and video to rich media and
interstitials, Hipcricket amplifies traditional marketing programs with
targeted mobile ad placements and rich, engaging creative to deliver results.
“By approaching the campaign holistically and integrating mobile websites,
video and rich media into the Nissan campaign, Team Ignition and Hipcricket
optimized the Nissan marketing initiatives with state of the art technology
and world class account management. Working together, these elements maximized
performance via campaign optimization and post-click analytics ensuring
optimal ROI,” said Doug Stovall, Executive Vice President – Sales and
Services, at Hipcricket. “When these assets are combined with the extensive
reach of Hipcricket’s mobile ad network, it creates winning campaigns.”
The Nissan Hispanic mobile advertising campaign ran across Hipcricket’s auto,
news, sports, beauty, fashion, lifestyle and social channels.
Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB:
AUGT), is the one-stop mobile marketing and advertising company that empowers
brands, agencies and media properties to engage customers, drive loyalty and
increase sales. Hipcricket’s customers connect with consumers across every
mobile channel, including SMS, 2D/QR codes, mobile websites, advertising
networks, social media and branded apps. Hipcricket’s proven technology,
strategic and marketing services and experienced account management teams have
provided measurable success to a broad range of national and regional
brand-name leaders (e.g., Macy’s, MillerCoors, Clear Channel) across an
industry-leading 225,000 campaigns. The company has also created the first
comprehensive mobile ad network that taps into the buying power of the mass
market with industry-leading capabilities to target customers via location and
highly-specific demographic information across SMS, display, rich media and
Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago,
Atlanta, Los Angeles, San Francisco, and Miami.
Jeff Hasen, 425-452-1111
Chief Marketing Officer
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