Finish Line Youth Foundation Launches Annual Holiday Drive in Finish Line
Stores and Online
Customers are encouraged to “Add Cheer to the List”
INDIANAPOLIS -- November 05, 2012
The Finish Line Youth Foundation has officially launched its 2012 Holiday
Drive in more than 640 Finish Line stores across the U.S. and online at
This year’s goal for the Holiday Drive is $2 million as Finish Line customers
are encouraged to “Add Cheer to the List.” Last year, the Youth Foundation
raised a record-breaking $1.78 million through donations.
“The generosity of Finish Line customers during the Holiday Drive brings
opportunities to disadvantaged youth throughout the year,” said Marty Posch,
executive director of the Finish Line Youth Foundation. “Whether it’s one
dollar, $10 or more, each contribution makes a difference.”
Donations from the 2012 Holiday Drive will help fund programs for
community-based youth athletic programs as well as camps and other
organizations that provide services to individuals who are disadvantaged or
New this year, Special Olympics, Finish Line’s national signature charity, has
been added as a Holiday Drive beneficiary. Donations from the Youth Foundation
will benefit Special Olympics activities nationwide, including Special
Olympics TRAIN (Testing Recreational Activities and Improving Nutrition), a
new sport and nutrition assessment tool for athletes and their families.
Finish Line customers are encouraged to donate at checkout both in-store and
online through December 31.
About The Finish Line Youth Foundation
The Finish Line Youth Foundation strives to make a difference in the lives of
youth in the communities where employees and customers live, work and play.
The Youth Foundation funds non-profit organizations that provide opportunities
for kids to participate in community-based youth athletic programs and camps
that emphasize sports and active lifestyles, especially programs that serve
disadvantaged and special needs kids. In partnership with The Finish Line,
Inc., the Youth Foundation has pledged multi-year support of Special Olympics
as a part of its ongoing mission to celebrate the everyday achievements of
athletes everywhere. For more information about the Youth Foundation, please
visit www.finishline.com/youthfoundation or find them on Facebook at
The Finish Line
Dianna L. Boyce, Corporate Communications, 317-613-6577
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