G-Technology™ Announces Grand Prize Winner of its First Annual "Driven
Creativity" Awards Competition
Creators of "The Ballad of Poisonberry Pete" Win Cash and Prizes; Research
also Shows that More Than Half of Entrants are Self-taught
SAN JOSE, Calif., Nov. 5, 2012
SAN JOSE, Calif., Nov. 5, 2012 /PRNewswire/ -- G-Technology, a leading
developer of innovative storage solutions engineered specifically to meet the
needs of the content creation and Apple® Mac® communities today announced the
grand prize winner of its "Driven Creativity" 2012 awards competition. The
highly competitive awards competition – a first of its kind for G-Technology
in the U.S. – drew nearly 600 submissions from professionals and amateurs
across the country in short film, photography, animation, GoPro® Active and
music categories. Open from June 19 to Sept. 24, 2012, the competition was
designed to recognize established and up-and-coming talent, with all entrants
having an equal chance of winning, regardless of size and budget within each
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Uri Lotan, Elizabeth McMahill and Adam Campbell, computer animation students
at Ringling College of Art and Design, are the grand prize winners and will
receive $5,000, an innovative G-Technology 8TB G-RAID™ with Thunderbolt
external storage solution and will have their work showcased at G-Technology's
gallery event for their winning animation, "The Ballad of Poisonberry Pete."
Entered in the amateur animation category, the piece is a witty cowboy pie
Western that focuses on Poisonberry Pete, the baddest pie in the yeast who
comes to town looking for trouble. Using clever pie puns, jokes and
characters, this animation – from voicing, story, animation, lighting and
rendering – is expertly executed.
"Winning this award truly solidifies the many reasons we have fought to keep
our passion alive for so many years," said Lotan. "We are incredibly grateful
G-Technology offered artists like us a creative forum and the opportunity to
showcase our work among the masses throughout the contest and gallery event in
New York. We hope this win inspires other students and artists to keep their
drive to succeed in the industry and to continue to do what they love."
A jury panel of G-Technology's expert G-TEAM members and industry
professionals judged the shortlist of candidates to decide the grand prize
winner and winners and runners-up in each category. Decisions were based on
the uniqueness, quality, creativity and the resourcefulness that went into
achieving the end result of each category winning entry. Judges included DJ
2ndNature, Alex Buono, Clifton Collins Jr., Jeremy Cowart, Lucas Gilman, Ken
Kaminesky, Vincent Laforet and MC Lars. Learn more about the judges here. To
see other category winners, including the "People's Choice" and runners-up,
Open to the public, the G-Technology Driven Creativity gallery event will be
held on November 7-11 in New York City at Gallery 69 (69 Leanard Street, New
York City). "The Ballad of Poisonberry Pete" as well as additional category
winners and runners-up artwork from the Driven Creativity competition will
also be available for guests to view. The gallery opening event will take
place on November 7 from 6:00 to 9:00pm. Please RSVP to
"G-Technology is proud to honor the unique work, talent and dedication that
went into all of this year's entries," said Mike Williams, vice president and
general manager, HGST Branded Business. "Recognizing and rewarding talent
within the creative community helps build and foster future artists and we
want to say thank you to everyone who submitted a project."
What Makes a Creative Person Tick?
The Driven Creativity competition celebrates creative accomplishments in
multiple disciplines from all over the world. As part of the competition,
G-Technology conducted a survey with entrants who participated in the U.S. and
European 2012 Driven Creativity competition to gain a deeper understanding of
what drives the creative community. The results paint a picture of highly
dedicated individuals who are willing to sacrifice a lot to answer their
Based on survey results, passion (80 percent) is what drives their creativity
versus adventure/challenge (18 percent) and recognition/fame (2 percent), with
day-to-day life experiences (47 percent) influencing their creativity.
Although 51 percent said their parents did not support their career in the
arts, 64 percent said they started at age 18 or younger, with 56 percent being
self-taught, 22 percent attending a trade or art school, and 17 percent
claiming it was their natural ability. And they'd never give up their
passion. Thirty-nine percent said they'd give up Facebook® and 2 percent said
they'd give up their best friend in order to keep practicing their artistry.
What's most time-consuming about the creative process? Thirty-six percent of
respondents said post-production, followed by production (21 percent),
developing the initial idea (28 percent) and pre-production (15 percent). As
for the storage solution they couldn't live with out, 39 percent said a high
performance RAID solution for pre- and post-production.
Stay connected with G-Technology:
G-Technology storage solutions are engineered specifically to meet the needs
of the content creation and Apple Mac communities, including heavy users of
multimedia content, Final Cut Pro® and Adobe® Premiere® Pro audio/video
specialists, and other pre/post production professionals. From portable drives
to ultra-fast, multi-drive RAID storage, G-Technology's USB, FireWire, eSATA,
SAS and wireless storage solutions support virtually all levels of A/V
production and can be found in post-production facilities worldwide.
Keep updated with further news about the gallery exhibition and G-Technology,
by connecting to G-Technology's social network channels:
HGST (formerly known as Hitachi Global Storage Technologies or Hitachi GST), a
Western Digital company (NASDAQ: WDC), develops advanced hard disk drives,
enterprise‐class solid state drives, innovative external storage solutions and
services used to store, preserve and manage the world's most valued data.
Founded by the pioneers of hard drives, HGST provides high‐value storage for a
broad range of market segments, including Enterprise, Desktop, Mobile
Computing, Consumer Electronics and Personal Storage. HGST was established in
2003 and maintains its U.S. headquarters in San Jose, California. For more
information, please visit the company's website at http://www.hgst.com.
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For more information contact:
Erin Hartin Katie Watson
HGST/G-Technology Voce Communications
Office: 303-284-7790 Cell: 408-439-2002
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