Sony Movie Channel Grows For a Cause With The Movember Moustache Movie Madness App on Facebook

Sony Movie Channel Grows For a Cause With The Movember Moustache Movie Madness
                               App on Facebook

PR Newswire

CULVER CITY, Calif., Nov. 5, 2012

CULVER CITY, Calif., Nov. 5, 2012 /PRNewswire/ -- Sony Movie Channel is
supporting the global moustache growing charity event Movember to help raise
awareness and funds for men's health initiatives with the Movember Moustache
Movie Madness Facebook app.

(Logo: http://photos.prnewswire.com/prnh/20120322/LA74713LOGO)

Now through November 30^th movie-lovers can log onto the Sony Movie Channel
Facebook page (www.Facebook.com/SonyMovieChannel), "Like" the page and
experience the Movember Moustache Movie Madness app. For the next 30 days fans
can vote on their favorite movie moustaches by choosing from a showcase of
some of Hollywood's best-known movies with mo's (moustache). Some of the
famous star mo's include Burt Reynolds, Tom Selleck, Marlon Brando and Robin
Williams.

For every vote cast through the app, Sony Movie Channel will donate $1 to the
Movember campaign up to a maximum of $5,000. Viewers may cast up to one vote a
day throughout the month.

Sony Movie Channel's November programming pays homage to the moustache as well
with a slate of "mo" movies including Burt Reynolds in PHYSICAL EVIDENCE
airing Saturday, November 3, Omar Sharif in FUNNY LADY airing Tuesday,
November 6 and RUNAWAY starring Tom Selleck airing Monday, November 12, along
with 27 other "mo" movies throughout the month. The month of moustaches ends
with Marlon Brando in THE FRESHMAN airing November 30^th.

Movember engages men to grow and women to support the moustache for the 30
days of November to raise funds for men's health- specifically prostate and
testicular initiatives. Once registered and clean-shaven, every Mo Bro (male
participant) grows their moustache for month, getting friends, family and
colleagues to donate to their Mo-growing efforts. During Movember, Mo Bros
become walking, talking billboards for men's health. Mo Sistas (female
participants) play an important role in the movement, from registering a team
to hosting events and raising awareness and funds for the cause.

About Sony Movie Channel

Sony Movie Channel is the first U.S. multi-platform television network from
Sony Pictures Television created specifically for the Hollywood movie fan.
Offering uncut theatrical releases in stunning high definition, Sony Movie
Channel showcases titles from Sony Pictures' vast library including
award-winning features, epic favorites, cult classics, indie films, family
comedies and gripping dramas. Programming is selected from more than 3,500
Sony Pictures films, which collectively have received 184 Academy Awards
including 12 for Best Picture. Sony Movie Channel is available on DISH
Network, DIRECTV and AT&T U-Verse TV on linear as well as on authenticated VOD
and online platforms.

About Movember

Movember aims to forever change the face of men's health through the power of
the moustache, braising awareness and funds for prostate and testicular cancer
initiatives. Since 2003, more than 1.9 million participants have raised over
$299MM for the cause, with official Movember campaigns taking place in 21
countries. For more information please visit Movember.com. Movember is a
registered 501(c)(3) charity.

SOURCE Sony Movie Channel

Contact: Brian Hirsch, Sony Pictures Television, +1-310-244-3512,
brian_hirsch@spe.sony.com; Geetanjali Dhillon, Sony Pictures Television,
+1-310-244-3796, geetanjali_dhillon@spe.sony.com
 
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