Barnes & Noble and Sephora Added to Virtual Piggy’s Digital Distribution Channel

  Barnes & Noble and Sephora Added to Virtual Piggy’s Digital Distribution

              Top brands now available on

Business Wire

HERMOSA BEACH, Calif. -- November 05, 2012

Virtual Piggy, Inc. (OTCBB: VPIG) announced today that it has expanded its
digital distribution channel with the addition of Barnes & Noble (NYSE: BKS)
and Sephora to its online store.

Virtual Piggy allows parents to set up a monthly allowance for their children
and promotes financial management while empowering U21s to make purchasing,
saving and other money management decisions for themselves, within the
boundaries setup by their parents.

These additions will give Virtual Piggy’s young customers two more exciting
brands to choose from for their holiday shopping. Barnes & Noble is the
“world’s largest bookseller” with annual sales approaching $7 Billion, and
their Nook devices are widely adopted in schools across the USA. Sephora
operates approximately 1,300 stores in 27 countries worldwide, with an
expanding base of over 300 stores across North America.

“Our digital distribution channel continues to be a strong part of our overall
growth strategy”, said Virtual Piggy Founder and CEO Dr. Jo Webber. “Both
Sephora and Barnes & Noble were selected as top merchants that U21’s wanted to
purchase from online in our recent focus group sessions”

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to
manage and spend money within a parent-controlled environment. The technology
company delivers online security platforms designed for the Under 21 age group
in the global online market, and also enables online businesses the ability to
function in a manner consistent with the Children’s Online Privacy Protection
Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy
enables the Under 21 audience to play, transact and socialize in a secure
online environment guided by parental permission, oversight and control. The
company is based in Hermosa Beach, CA and on the Web at:

Safe Harbor Statement

All statements in this news release other than statements of historical facts
are forward-looking statements within the meaning of the “safe harbor”
provisions of the Private Securities Litigation Reform Act of 1995. These
statements are based upon our current expectations and speak only as of the
date hereof. Although we believe that the expectations reflected in our
forward-looking statements are reasonable, we can give no assurance that such
expectations will prove to be correct. Such statements are not guarantees of
future performance or events and are subject to known and unknown risks and
uncertainties that could cause our actual results, events or financial
position to differ materially and adversely from those expressed in such
forward-looking statements. Such factors include, but are not limited to, our
ability to raise additional capital, the absence of any operating history or
revenue, our ability to attract and retain qualified personnel, our dependence
on third party developers who we can not control, our ability to develop and
introduce a new service to the market, market acceptance of our services,
legislative, regulatory and competitive developments addressing licensing and
enforcement of patents and/or intellectual property, general economic
conditions, as well as other factors set forth under the caption "Risk
Factors" in our Annual Report on Form 10-K for the year ended December 31,
2011 filed with the Securities and Exchange Commission, and other filings with
the Securities and Exchange commission and other public documents and press


Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Investor Relations
Peter Pelullo, 610-825-8805
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