Narciso Rodriguez for DesigNation Launches November 7 at Kohl’s Department Stores

  Narciso Rodriguez for DesigNation Launches November 7 at Kohl’s Department

On November 7 at 7am consumers nationwide can purchase the premiere collection
                        at Kohl’s stores and

   For added convenience and selection, more than 30 exclusive styles to be
                         available only on

Business Wire

MENOMONEE FALLS, Wis. -- November 05, 2012

Kohl’s Department Stores (NYSE: KSS) today announced the Narciso Rodriguez for
DesigNation collection will be available nationwide on November 7 at 7 a.m.
The limited edition, limited time collection is the first in the company’s
DesigNation concept which features fashions from premier designers based on
international destinations. Inspired by a trip to Istanbul, the Narciso
Rodriguez collection melds the designer’s simple, sophisticated esthetic with
the vibrancy of the Turkish culture, creating a collection that epitomizes
exceptional design at incredible value.

Michelle Williams Wearing Narciso Rodriguez for DesigNation Available Only at
Kohl's and o ...

Michelle Williams Wearing Narciso Rodriguez for DesigNation Available Only at
Kohl's and on Nov. 7 at 7 am (Photo: Business Wire)

The contemporary collection of rich fabrics, bold prints and chic silhouettes
will feature misses’ outerwear, dresses, skirts, pants and shirts with retail
prices ranging from $30 to $150. To give consumers even more options, the
company is launching more than 30 exclusive styles and colors that will be
available only on

“Kohl’s is thrilled to launch the first DesigNation collection this holiday
season, giving our consumers even more access to world-class designer fashions
at a price point they can afford,” said Don Brennan, Kohl’s chief
merchandising officer. “Narciso Rodriguez for DesigNation delivers
extraordinary quality, design and selection. With more than 100 pieces in the
collection, our customers will have an unbelievable selection to choose from
just in time for holiday.”

“While my inspiration was drawn from the ancient and historic city of
Istanbul, the collection is designed for today’s modern woman,” said Narciso
Rodriguez. “Kohl’s DesigNation has given me the opportunity to deliver
beautiful, quality clothing to women at a true value. It is exhilarating to
see the collection come to life.”

The Narciso Rodriguez for DesigNation launch is supported with an integrated
advertising and marketing campaign that spans across print, broadcast, digital
and social media. To celebrate with consumers nationwide, Kohl’s launched the
“Pin Your Dream Looks” app, offering Facebook fans an opportunity to win a
weekly $100 Kohl’s gift card by selecting their favorite collection looks on
Pinterest through November 15. For complete details and Official Rules, please
visit In addition, the collection will be
prominently featured in the misses department with branded creative.

Kohl’s second DesigNation collection will feature fashions from Derek Lam who
will draw creative influence from his trip to Rio de Janeiro, Brazil. The
collection, featuring misses’ apparel and swimwear, will be available
nationwide in April 2013 exclusively at Kohl’s and Kohl’s will
launch multiple DesigNation collections annually featuring a different
world-class designer, and marrying his or her aesthetic with influence from
select international destinations.

About Narciso Rodriguez

Narciso Rodriguez, the designer who has redefined American style in the last
two decades, plays a singular role in global fashion and has been the
recipient of three CFDA Awards. Rodriguez has been named one of the “25 Most
Influential Hispanics in America” by Time Magazine and won the Fashion Icon
Award from the Pratt Institute, among many other honors. Narciso Rodriguez has
dressed many celebrities for the Red Carpet and has maintained longstanding
personal relationships with actresses including Sarah Jessica Parker, Claire
Danes, Julianna Margulies and Rachel Weisz. On election night, November 4,
2008, Rodriguez became part of American history when First Lady Michelle Obama
chose to wear a dress from the designer’s Spring 2009 collection to celebrate
President Barack Obama’s triumphant victory. Rodriguez incorporates a simple,
sophisticated sensibility: he makes modern classic clothing that functions
both practically and aesthetically.

About Kohl's

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl’s operates1,146stores in 49 states. In
support of the communities it serves, Kohl’s has raised more than$208million
for children’s initiatives nationwide through its Kohl’s Cares® cause
merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store locations and
information, or for the added convenience of shopping online,,or join the discussion on
Facebook Twitter

Cautionary Statement Regarding Forward-Looking Information

This press release contains “forward-looking statements” within the meaning of
the Private Securities Litigation Reform Act of 1995. Kohl's intends
forward-looking terminology such as “believes,” “expects,” “may,” “will,”
“should,” “anticipates,” “plans,” or similar expressions to identify
forward-looking statements. Such statements are subject to certain risks and
uncertainties, which could cause Kohl's actual results to differ materially
from those anticipated by the forward-looking statements. These risks and
uncertainties include, but are not limited to those described in Item 1A in
Kohl’s Annual Report on Form 10-K, which is expressly incorporated herein by
reference, and other factors as may periodically be described in Kohl's
filings with the SEC.

Photos/MultimediaGallery Available:



Geetha Natarajan
Program Administrator, Public Relations
Ph: 262-703-2044
Vicki Shamion
Senior Vice President, Public Relations,
Social Marketing and Community Relations
Ph: 262-703-1464
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