“The Nutcracker” in 3-D Cinematic Event from the Renowned Mariinsky Theatre

  “The Nutcracker” in 3-D Cinematic Event from the Renowned Mariinsky Theatre

 NCM^® Fathom Events, More2Screen and EuroArts Music Present Beloved Holiday
  Classic in RealD^TM 3D in Select Theaters Nationwide on Monday, December 3

Business Wire

CENTENNIAL, Colo. -- November 05, 2012

NCM^® Fathom Events, More2Screen and EuroArts Music bring the magic of
Tchaikovsky’s beloved holiday ballet, “The Nutcracker,” to life on the big
screen for the first time in stunning 3-D in select theaters with RealD™ 3D
technology. “The Nutcracker Mariinsky Ballet” on Monday, Dec. 3 at 7:30 p.m.,
with special matinee screenings in select theaters, was pre-recorded at the
historic Mariinsky Theatre in St. Petersburg in December 2011 where the
original Nutcracker first made its debut 120 years ago in 1892. This special
cinematic holiday event will draw audiences into the performance on stage,
taking them on a magical journey with Clara, her Nutcracker, exquisite dancers
and toy soldiers.

“The Nutcracker Mariinsky Ballet” tickets are available at participating
theater box offices and online at www.FathomEvents.com. For a complete list of
theater locations and prices, visit the NCM Fathom website (theaters and
participants are subject to change). This special holiday presentation will be
broadcast to more than 500 select movie theaters through NCM’s exclusive
Digital Broadcast Network and also via the new digital cinema projection

The ballet opens with a Christmas Eve party and a young girl, Clara, being
given a nutcracker doll by her godfather, Drosselmeyer. Later in the evening
when Clara sleeps, she finds herself in the midst of the Nutcracker’s battle
against the Mouse King and his army of mice. Coming to Clara’s aid, the
Nutcracker is transformed into a Prince and journeys with her to an enchanted
island where spectacular celebrations are held in their honor.

This production showcases the impeccable virtuosity of two of the Mariinsky
Theatre’s rising stars – Alina Somova as Clara (Masha in the original Russian
ballet) and Vladimir Shklyarov as the Nutcracker. EuroArts Music International
filmed “The Nutcracker” in 3-D for this cinematic event.

Under the leadership of General and Artistic Director and renowned conductor,
Valery Gergiev, the Mariinsky Theatre, St. Petersburg, Russia was the first
ballet company to embrace 3-D technology with the theatrical release of
“Giselle in 3D” in 2011, distributed worldwide by More2Screen, and NCM Fathom
Events in the U.S.

“The Mariinsky Theatre is one of the world's leading opera and ballet
companies with a far–reaching global profile,” said Gergiev. “Through
ground–breaking projects like ‘The Nutcracker in 3-D,’ produced to the same
exacting standards for the big screen as for the stage, we are able to share
our beautiful productions with many more people worldwide.”

The Mariinsky Theatre was the original home to Tchaikovsky’s “The Nutcracker”
in 1892, when it made its worldwide debut, and this brand-new version in both
2-D and 3-D marks the 120^th anniversary year of the ballet.

“Attending ‘The Nutcracker’ ballet each year is a long-standing holiday
tradition for many families across the world,” said Shelly Maxwell, executive
vice president of NCM Fathom Events. “With Tchaikovsky’s eternally popular
score, the grand staging and exquisite costumes, this Mariinsky Theatre
production of ‘The Nutcracker’ in movie theaters will be a unique way to
experience this beloved classic.”

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. The
NCM Cinema Network and NCM Fathom Events present cinema advertising and events
across the nation’s largest digital in-theater network, comprised of theaters
owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater circuits.
NCM’s theater advertising network covers 183 Designated Market Areas® (49 of
the top 50) and includes over 19,300 screens (over 18,400 digital). During
2011, approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 720 locations in 170 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com.

About More2Screen

More2Screen is the UK’s leading distributor of alternative content events with
more than six years of experience acquiring and distributing world–class
opera, ballet, music concerts, theatre and special event films to cinemas
across the globe. New content is being added to a fast–growing portfolio on a
regular basis and productions released internationally include 2D/3D LIVE and
recorded formats. www.more2screen.com

About The Mariinsky Theatre

The Mariinsky Theatre, (formerly the Kirov), is one of the leading opera and
ballet companies in the world. Its origins date back to the 18th century and
its founder Catherine the Great. As the Imperial Mariinsky Theatre, it was the
most famous ensemble of the Tsarist Empire and its history is interwoven with
many ballet greats including Rudolf Nureyev, Vaslav Nijinksy, Anna Pavlova,
and Michel Fokine. The Mariinsky Theatre is enjoying a second golden age under
the dynamic, forward–thinking leadership of General and Artistic Director,
Valery Gergiev. www.mariinsky.ru/en or www.mariinsky.us

For artwork/photos related to “The Nutcracker Mariinsky Ballet,” click here.

To request a 2-D screener, please email nutcracker@more2screen.com or

Download NCM's mobile app CinemaSYNC for enhanced Fathom Events content and


NCM Fathom Events
Michelle Portillo, 303-792-8651
Polskin Arts & Communications Counselors for
Mariinsky Foundation of America
Megan V Sprenger, 212-593-5889
Allied-THA for NCM Fathom Events
Nick Tarnowski, 303-451-4452
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