TD Ameritrade Institutional Draws Record Number of Breakaway Brokers

  TD Ameritrade Institutional Draws Record Number of Breakaway Brokers

TD Ameritrade’s Fast Track Transition Program Eases and Simplifies the Move to
                                 Independence

Business Wire

JERSEY CITY, N.J. -- November 05, 2012

TD Ameritrade Institutional^1 attracted a record 441 breakaway brokers to its
platform for independent registered investment advisors (“RIAs”) in fiscal
2012, a 27 percent increase from fiscal 2011. TD Ameritrade Institutional has
established itself as a leader in supporting breakaway brokers and has helped
more than 1,000 advisors become RIAs since 2010, more than any other
custodian.^2

“TD Ameritrade Institutional is one of the most experienced custodians in
helping advisors make the move to independence,” said Tom Nally, president, TD
Ameritrade Institutional. “We’ve made the goal of becoming an RIA more
attainable through a clear, step-by-step, guided approach that can help take
the guesswork out of the process.”

TD Ameritrade Institutional’s Bridge to Independence program serves to
simplify and ease the transition for financial advisors looking to start their
own RIA firm, join an established RIA or operate as a hybrid advisor. TD
Ameritrade’s one-on-one approach is tailored to the financial advisor’s goals
to help make the transition as straightforward as possible. TD Ameritrade
Institutional provides guidance through four phases:

1) Choose a path. Financial advisors have options to consider when choosing
how they will set up their business. TD Ameritrade Institutional lays out
options for advisors starting a new RIA firm or joining an established RIA
firm and also helps hybrid advisors find the right broker-dealer to support or
transition any commission business. Financial advisors can get insights on the
potential financial advantages of going independent, creating a strong
business plan and timing a transition.

2) Plan – Business structure and setup. TD Ameritrade Institutional provides
financial advisors with expertise and support for a wide range of business
needs including staffing, setting up technology and investment platforms,
compliance and insurance, even office furniture and phone systems.

3) Transition. TD Ameritrade Institutional’s experienced Business Transition
Services team has transitioned thousands of advisors. The team handles all
account and asset transfers, client communications, and other logistics and
helps ensure that the account transfer process goes according to plan.

4) Grow – Manage the business for success. TD Ameritrade Institutional
provides ongoing practice management services which include access to
educational materials and expertise in the areas of technology, staffing and
compensation, client service, operations, business management and strategic
planning.

“There’s more support than ever before for breakaway brokers who want to
experience the benefits of the independent advice model. They no longer have
to deal with conflicts regarding what is good for the employer, as opposed to
what is good for their clients,” said Nally. “We’ve dispelled the myth that
going independent means going it alone. The RIA industry has matured and there
are more choices and flexibility available to RIAs as an increasing number of
technology and service providers focus their attention on the growing
independent advice channel.”

Scott Stauffer, a former wirehouse broker, recently made the decision to
become an RIA. Stauffer chose to join California-based Wealth Design, LLC, an
established RIA firm. He wanted the freedom to do what’s right for his
clients, choice and flexibility in investment options and the potential
financial benefit associated with becoming an independent advisor, but wasn’t
interested in the operational side of running a practice.

"Joining an established firm that had been through the experience of
transitioning to the RIA model, coupled with TD Ameritrade Institutional’s
expertise, proved invaluable,” said Stauffer, Wealth Design, LLC. “Not only
did TD Ameritrade Institutional provide a clear road map, but the transition
team was a sounding board throughout the process. Any issues or questions were
quickly addressed which eliminated concerns and gave me the confidence that my
business and my clients were in good hands.”

TD Ameritrade Institutional’s Bridge to Independence support services include:

  *Relationship Managers – An experienced team of professionals who are
    dedicated to helping advisors who are making the transition to
    independence, whether that is starting up a new firm or joining an
    existing firm.
  *TD Ameritrade Institutional RIAConnect^™3  – Advisors looking to join an
    existing RIA firm will be introduced to established RIA firms with proven
    capabilities to support their business objectives.
  *Business Evaluator^4 – An online tool that allows advisors to compare
    business models, estimate expenses, identify their motivations and
    strengths, and ultimately design a customized action plan to ease the
    transition to independence.
  *Business Transition Service Team – Dedicated service group to help
    advisors develop a plan to transition their clients to their new firm and
    simplify the account transfer and paperwork requirements (minimum asset
    requirements apply).
  *Broker/Dealer Network – This flexible service helps ease the transition
    and maintenance of advisors’ commission-based business. TD Ameritrade
    Institutional works with broker-dealers who understand the unique needs of
    RIAs. Advisors have the choice to affiliate with a company that fits their
    specific culture, size, location and product needs.
  *Advisor Transition Mentor Council – A collection of experienced advisors
    who have successfully made the transition to independence and who can
    provide their insight, guidance and counsel to advisors considering making
    the decision to go independent.
  *Webcasts, Whitepapers and Case Studies^5 – Provide guidance from advisors
    and industry experts on transitioning to the RIA model. †

Whitepaper: Understanding the Burdens of Going Independent
Webcast: Becoming an RIA: The "Aha Moment"
Webcast: A Pathway To True Independence: Joining an Established RIA
Webcast: Making Independence Happen: Join an Established RIA
Case Study: Independence from a wirehouse to an RIA

Visit www.exploringyourindependence.com to learn about starting or joining an
independent RIA. For more information about transition support, visit
www.tdainstitutional.com/commitment or call 800-934-6124.

About TD Ameritrade Institutional

TD Ameritrade Institutional^1 is a leading provider of comprehensive brokerage
and custody services to over 4,500 fee-based, independent registered
investment advisors and their clients. Our advanced technology platform,
coupled with personal support from our dedicated service teams, allows
investment advisors to run their practices more efficiently and effectively
while optimizing time with clients.

About TD Ameritrade Holding Corporation

Millions of investors and independent registered investment advisors (RIAs)
have turned to TD Ameritrade’s (NYSE: AMTD) technology, people and education
to help make investing and trading easier to understand and do. Online or over
the phone. In a branch or with an independent RIA. First-timer or
sophisticated trader. Our clients want to take control, and we help them
decide how - bringing Wall Street to Main Street for more than 36 years. An
official sponsor of the 2012 U.S. Olympic Team, TD Ameritrade has time and
again been recognized as a leader in investment services. Please visit TD
Ameritrade’s newsroom or www.amtd.com for more information.

Brokerage services provided by TD Ameritrade, Inc., member FINRA
(www.FINRA.org) /SIPC (www.SIPC.org) /NFA (www.nfa.futures.org)

^1TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a
brokerage subsidiary of TD Ameritrade Holding Corporation.

^2Based on publicly available and anticipated reports for Fidelity Investments
and Charles Schwab.

^3Access to the TD Ameritrade Institutional RIAConnect^TM program is provided
by TD Ameritrade Institutional as a service to financial advisors using the
brokerage, execution and custody services of TD Ameritrade Institutional. TD
Ameritrade does not guarantee nor is it responsible for the completeness or
accuracy of the data provided or for the quality of any product or service. TD
Ameritrade makes no warranty or representation with respect to the service as
to suitability or fitness for a particular purpose. In no instance should the
listing of a third party be construed as a recommendation or endorsement by TD
Ameritrade.

^4The Business Evaluator tool provides an assessment and analysis regarding
issues surrounding professional transition. It is intended to be a guideline
and general analysis. Each business and situation is unique, and while the
information provided aids in understanding the financial and business
implications of a decision, the information should not be used in isolation.
Certain information is provided by ActiFi, Inc., a company not affiliated with
TD Ameritrade. Access to the Business Evaluator database is provided by TD
Ameritrade Institutional as a service to prospective financial advisors not
affiliated with TD Ameritrade Institutional.

^5Webinars are provided for general information purposes only and should not
be considered an individualized recommendation or advice. TD Ameritrade makes
no representations or warranties with respect to the accuracy or completeness
ofthe information provided.

Advisors have not received remuneration for participation in providing
testimonials. Advisor testimonials may not represent the experience of all
advisors using TD Ameritrade brokerage services. The advisors mentioned are
independent and not affiliated with TD Ameritrade Institutional. More
information about the advisors is available on the SEC website (www.sec.gov).

Wealth Design, LLC is separate from and not affiliated with TD Ameritrade.

† Please note that by clicking on the hyperlinks provided you will enter an
unaffiliated third-party Web site to access its products and services. The
third-party site is governed by its posted privacy policy and terms of use,
and the third party is solely responsible for the content and offerings on its
Web site.

AMTD-G

Contact:

TD Ameritrade Holding Corporation
Kristin Petrick, 402-574-6569
Communications & Public Affairs
kristin.petrick@tdameritrade.com
cell: 402-218-9813
@TDAmeritradePR
 
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