Eileen Koch & Company Welcomes Celebrity Hairstylist and Beauty

Eileen Koch & Company Welcomes Celebrity Hairstylist and Beauty
Expert, Allen Edwards 
LOS ANGELES, CA -- (Marketwire) -- 11/05/12 --  Renowned celebrity
hairstylist, Allen Edwards (www.allenedwards.com), cuts his way
through the beauty industry as he teams with Eileen Koch & Company
publicity firm. Touted as the "Ralph Lauren" of hairstylists, Edwards
is always on point with fresh and trendy looks that showcase his
classic flair for hair. The seasoned hairstylist has driven many of
Hollywood's top hair trends and has produced looks for Golden Globe
and Emmy Award winning celebrities. 
A refreshing blend of character, charisma, and pure talent, Edwards
allows his personality to shine in his styles. His latest 2013 trend
forecast: short pixies in powerful reds and pinks.  
"Glamour is going in a new direction. The use of giant curling irons
and waves will always be happening, but is not the trend coming up,"
Edwards says. "Celebrities are going vogue with pixies, geometric
bobs and hairstyles from the 20's, 30's and 40's. Short and
interesting hair in bold colors are the future of hair." 
Drawing from his experience in working with top hair product
companies including Clairol, KMS, Sun Silk and Aveda, Edwards has
recently developed his own products called Shear Force. The new and
innovative line includes shampoos, conditioners, texture streams, and
serums, and are available for purchase at www.allenedwards.com or
http://shearforce.bigcartel.com/products. The exclusive line has
gained much steam in the beauty industry, and is currently featured
on the Home Shopping Network (HSN) in London.  
Allen Edwards has been a renowned Hollywood hairdresser and
entrepreneur in this industry, establishing one of the first
extensive training programs for up-and-coming hair stylists, still
used in salons today. Known as the "hairdresser's hairdresser,"
Edwards was the first hairstylist to create the TV entertainment buzz
around styling and teaching for a public audience. He is currently
working with the educational director of Leyton House Hair Color,
building educational programs to teach budding stylists. Now, Edwards
travels around the world teaching his signature techniques and
advising on the latest trends in hair. His boutique salon, Allen
Edwards Hair, is located in Woodland Hills, CA. 
For more information, or to interview or book Allen Edwards, contact
Los Angeles Publicist Eileen Koch of Eileen Koch & Company INC., a
PR, Marketing, and Branding Firm at 310-441-1000, or email
Eileen@eileenkoch.com. Please visit www.eileenkoch.com. 
Eileen Koch & Company INC.
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