Mobivity and Florida Citrus Sports Announce Two-Year

Mobivity and Florida Citrus Sports Announce Two-Year Partnership for
Capital One and Russell Athletic College Bowl Games 
PHOENIX, AZ -- (Marketwire) -- 11/05/12 --  Mobivity Holdings
Corporation (OTCQB: MFON), an award-winning provider of patented
mobile marketing technologies and solutions, is excited to announce a
partnership with Florida Citrus Sports to cover four bowl games over
the next two years. During each game Mobivity will work with Florida
Citrus Sports to encourage fan engagement for both the Capital One
Bowl (http://capitalonebowl.floridacitrussports.com/) and the Russell
Athletic Bowl (http://russellathleticbowl.com/), allowing fans to
interact with Florida Citrus Sports using their patented mobile
marketing platform, as well as in-stadium HD graphics for live
polling and interaction during sporting events. 
Michael Falato, Senior VP of Sales and Business Development for
Mobivity, stated, "We couldn't be more excited about working with the
Florida Citrus and Tangerine Sports Associations. College-aged
individuals are some of the most active in the mobile world, and
we're looking forward to seeing heightened engagement and fan
interaction for the Capitol One and Russell Athletic Bowl games. 
Mobivity will be developing and managing two real-time HD video board
graphics for each of the two bowl games over the two-year contract.
Mobivity's patented and award-winning Display technology will allow
Florida Citrus Sports to engage fans during each event through
high-definition graphics that will display polls, voting, and
contests aimed to increase fan engagement before, during, and after
events. 
"We are always looking to enhance the fan experience at our games,
and Mobivity's services help us to stay proactive in the mobile
space," said Steven Hogan, CEO of Florida Citrus Sports. "Fans are
now accustomed to using cell phones to interact during a sporting
event, and together with Mobivity we can give them this opportunity." 
Mobivity (http://www.mobivity.com/display) is an award-winning
provider of proprietary mobile marketing technologies and the
inventor of C4, a unique, enterprise-grade platform empowering brands
to engage mobile consumers across multiple channels. The only system
of its kind, C4 is a cloud-based solution, which provides broad
mob
ile communications and extensive CRM features to clients. C4 is
integrated with multiple tier-one PSTN/IP carriers and micropayment
processing facilities as well as with carrier-premium SMS billing
systems. Additionally, Mobivity offers a unique graphical system
through their patented Display Technology, which allows fans to
interact with their mobile phones and high definition video boards
and screens in real time. Mobivity's past and current clients include
CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf
Channel, NBC Universal, numerous professional sports teams, and many
others.  
For additional information, contact: 
MDM Worldwide
Investor Relations
Mobivity
(646) 403-3554 
For business development opportunities:
Michael Falato
SVP of Sales & Business Development
Mobivity
michael.falato@mobivity.com
Phone: 512-522-4710
mobivity.com/display