LeapFrog And Lionsgate Sign New Global Agreement To Develop, Produce And
Distribute Four 'Letter Factory' Movies
Multi-year partnership brings top-rated LeapFrog characters to life beginning
EMERYVILLE and SANTA MONICA, Calif. and VANCOUVER, British Columbia, Nov. 5,
EMERYVILLE andSANTA MONICA, Calif. and VANCOUVER, British Columbia, Nov. 5,
2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in
educational entertainment,and Lionsgate (NYSE: LGF), a leading global
diversified entertainment company, today announced a new partnership to
develop, produce and distribute four all-new animated movies to be released in
DVD and digital beginning in early 2014. Building on the success of the
top-rated LeapFrog library of animated DVDs, the new adventures will feature
beloved characters Leap, Lily and Tad as they take children on new learning
"We are thrilled to be growing our DVD entertainment portfolio with Lionsgate
as a core strategy to build the LeapFrog brand as the leader in educational
entertainment," said John Barbour, chief executive officer at LeapFrog. "Our
current video library has been extremely successful and popular with
educators, parents and kids, and has received more reviews and higher ratings
than the three most popular kids' movies of all time on top e-commerce
websites. Plus, our highly-experienced team of learning experts is involved
from beginning to end to ensure each video is filled with top-quality
educational and engaging experiences consumers expect from LeapFrog."
The new deal will include the creation and production of all-new content by
LeapFrog featuring updated characters, new adventures and learning curricula
in new subject areas, and extends Lionsgate's distribution rights on the
popular LeapFrog catalog. It will provide Lionsgate with worldwide
distribution rights to both physical and digital content from the new
productions. In addition LeapFrog has retained the rights to distribute the
new content across its own proprietary digital platforms.
"We are excited to extend the successful partnership we have developed with
LeapFrog," said Anne Parducci, Executive Vice President of Marketing and
Family Entertainment for Lionsgate. "LeapFrog is synonymous with quality
education and entertainment that children love and parents support. With the
production of new educational DVDs and the continued distribution of the
LeapFrog library, we have the opportunity to further our mission of delivering
trusted product to families everywhere."
The agreement comes on the heels of the recent announcement of two all-new
LeapFrog programs, Magnificent Museum of Opposite Words and Adventures in
Shapeville Park set to arrive this January. LeapFrog's valuable home
entertainment catalog has sold nearly nine million units to date and has
consistently been a top-10 children's pre-school franchise. Since 2008,
LeapFrog and Lionsgate have released twelve animated DVDs that feature popular
LeapFrog characters including Scout & Friends, Leap, Lily and Tad as they
learn about phonics, vocabulary, social skills and science, technology,
engineering and math (STEM). The new LeapFrog and Lionsgate deal continues
this commitment to provide fun and age-appropriate educational entertainment
content for children.
LeapFrog Enterprises, Inc. is the leader in educational entertainment for
children. LeapFrog's award-winning product portfolio helps millions of
children achieve their potential by delivering best-in-class curriculum
through engaging content, fun multimedia learning platforms and toys. The
Learning Path, LeapFrog's proprietary online destination for parents and
extended family, provides personalized feedback on a child's learning progress
and offers product recommendations to enhance each child's learning
experience. Through the power of play, LeapFrog's products and curriculum help
children of all ages prepare for school and life success. LeapFrog's products
are available in more than 45 countries and have been used by teachers in more
than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California,
and was founded in 1995 by a father who revolutionized technology-based
learning solutions to help his child learn how to read. Come see the learning
TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.
About Lionsgate Home Entertainment
Lionsgate is a leading global entertainment company with a strong and
diversified presence in motion picture production and distribution, television
programming and syndication, home entertainment, family entertainment, digital
distribution, new channel platforms and international distribution and sales.
The Company has built a strong television presence in production of primetime
cable and broadcast network series, distribution and syndication of
programming and an array of channel assets. Lionsgate currently has 23 shows
on 16 networks spanning its primetime production, distribution and syndication
businesses, including the multiple Emmy Award-winning Mad Men, the critically
acclaimed series Weeds, Nurse Jackie and Boss, the new comedy Anger
Management, which has been picked up for another 90 episodes by FX, the
upcoming network series Nashville and Next Caller, the syndication successes
Tyler Perry's House of Payne, its spinoff Meet the Browns, For Better Or
Worse, The Wendy Williams Show, Are We There Yet? and the upcoming Orange Is
The New Black, an original series for Netflix.
Its feature film business has been fueled by such recent successes as the
blockbuster first installment of The Hunger Games franchise, which has already
grossed nearly $700 million at the worldwide box office, The Possession, The
Expendables 2, The Cabin in the Woods, Tyler Perry's Madea's Witness
Protection and Margin Call. With the January 2012 acquisition of Summit
Entertainment, the Company has now added the blockbuster Twilight Saga, which
has grossed more than $2.5 billion at the worldwide box office, to its current
slate, giving the Company the two premier young adult franchises in the
world. Recent Summit hits include Red, Letters to Juliet, Knowing and the
Academy Award-winning Best Picture, The Hurt Locker.
Lionsgate's home entertainment business is an industry leader in box
office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate
handles a prestigious and prolific library of approximately 15,000 motion
picture and television titles that is an important source of recurring revenue
and serves as the foundation for the growth of the Company's core businesses.
The Lionsgate and Summit brands remain synonymous with original, daring,
quality entertainment in markets around the world.
Monica Ma Jennifer Sandler
SOURCE LeapFrog Enterprises, Inc.
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