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Pure Launches 'Pure Stream'

Pure Launches 'Pure Stream'

Wirelessly Play Music and Radio From Your Handheld iOS or Android Device on a Growing Range of Pure Devices

SAN FRANCISCO, CA -- (Marketwire) -- 11/05/12 -- Pure, the world leading maker of music streaming and radio systems, announces 'Pure Stream,'(1) which allows Android and iOS users to sit back and wirelessly play music and radio in great quality audio on a growing range of Pure devices.

Pure Stream is the convenient way of sending music wirelessly from a personal device and enjoying it in high quality audio through selected Pure music streaming and radio systems including the new Sensia 200D Connect and One Flow, with more devices to follow throughout the year, including support for the recently announced Contour 200i Air.

Accessed via the free Pure Connect(2) Android or iOS App, Pure Stream allows users to stream music stored on their personal device and a world of internet radio and on-demand content (podcasts, listen-again programs and ambient sounds), and from January 2013, unlimited music via Pure Music(3).

"Some day we'll wonder why we ever had to physically connect devices," said Noam Meppen, Pure's director of sales, US. "We already have a strong Airplay roadmap for 2012, but Pure Stream delivers a similar convenience when playing from a smartphone to compatible Pure wireless music and radio systems. When it comes to Pure's vision for the digital home, Pure Stream is just the tip of the iceberg, so expect to see more wireless streaming announcements from us later this year!"

Pure Stream is available now(4) and is free to users. For more information, please visit

About Pure Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems and entertainment cloud services with the Pure Connect portal Designed and engineered in the UK, all of Pure's products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See

(1) Pure Stream is based on DLNA (Digital Living Network Alliance) technology.

(2) The Pure Lounge website and apps have been rebranded to 'Pure Connect' in preparation for some forthcoming exciting new product and service announcements (

(3) Pure Music is Pure's cloud-based on demand music service and is available to users in the UK for a monthly subscription of GBP 4.99, with an international roll out to follow during 2012/2013.

(4) To enable Pure Stream, users will need to update the Pure Connect App on their Android or iOS device. One Flow and Contour 200i Air will receive an automatic software update enabling compatibility.

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US Press Contact Melanie Lombardi LEWIS PR for Pure 415 432 2421

UK Press Contact Vicky Hewlett Pure +44 (0)1923 260 511

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