Pure Launches 'Pure Stream'

Pure Launches 'Pure Stream' 
Wirelessly Play Music and Radio From Your Handheld iOS or Android
Device on a Growing Range of Pure Devices 
SAN FRANCISCO, CA -- (Marketwire) -- 11/05/12 --  Pure, the world
leading maker of music streaming and radio systems, announces 'Pure
Stream,'(1) which allows Android and iOS users to sit back and
wirelessly play music and radio in great quality audio on a growing
range of Pure devices. 
Pure Stream is the convenient way of sending music wirelessly from a
personal device and enjoying it in high quality audio through
selected Pure music streaming and radio systems including the new
Sensia 200D Connect and One Flow, with more devices to follow
throughout the year, including support for the recently announced
Contour 200i Air.  
Accessed via the free Pure Connect(2) Android or iOS App, Pure Stream
allows users to stream music stored on their personal device and a
world of internet radio and on-demand content (podcasts, listen-again
programs and ambient sounds), and from January 2013, unlimited music
via Pure Music(3). 
"Some day we'll wonder why we ever had to physically connect
devices," said Noam Meppen, Pure's director of sales, US. "We already
have a strong Airplay roadmap for 2012, but Pure Stream delivers a
similar convenience when playing from a smartphone to compatible Pure
wireless music and radio systems. When it comes to Pure's vision for
the digital home, Pure Stream is just the tip of the iceberg, so
expect to see more wireless streaming announcements from us later
this year!"  
Pure Stream is available now(4) and is free to users. For more
information, please visit www.pure.com/us.  
About Pure
 Pure is a world leading consumer electronics manufacturer
and leads the way in music streaming and radio systems and
entertainment cloud services with the Pure Connect portal
www.pureconnect.com. Designed and engineered in the UK, all of Pure's
products are manufactured with the environment in mind and at
ethically audited facilities. Pure is a division of Imagination
Technologies Group plc. See www.pure.com/us. 
(1) Pure Stream is based on DLNA (Digital Living Network Alliance)
(2) The Pure Lounge website and apps have been rebranded to 'Pure
Connect' in preparation for some forthcoming exciting new product and
service announcements (www.pureconnect.com). 
(3) Pure Music is Pure's cloud-based on demand music service and is
available to users in the UK for a monthly subscription of GBP  4.99,
with an international roll out to follow during 2012/2013. 
(4) To enable Pure Stream, users will need to update the Pure Connect
App on their Android or iOS device. One Flow and Contour 200i Air
will receive an automatic software update enabling compatibility. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2141167 
US Press Contact 
Melanie Lombardi 
LEWIS PR for Pure 
415 432 2421 
UK Press Contact
Vicky Hewlett
+44 (0)1923 260 511
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