Fastjet PLC FJET Ready to Launch with New Brand and Press Report

  Fastjet PLC (FJET) - Ready to Launch with New Brand and Press Report

RNS Number : 2754Q
Fastjet PLC
05 November 2012

5 November 2012

For immediate release


 fastjet Plc

                         ("fastjet" or the "Company")


                    fastjet Ready to Launch with New Brand

                       and Responds to Newspaper Report

fastjet, Africa's first pan  African low cost carrier,  today unveils its  new 
brand and  announces it  will begin  selling tickets  next week  ahead of  the 
airline's first flight this month.

The new branding, which replaces  the existing placeholder logo, features  the 
well-known African Grey Parrot which was carefully selected following in-depth
market research  in Africa  and  reflects the  Company's mission,  values  and 
target audience.

Commenting on the new branding, fastjet Chief Executive Ed Winter said:

"The African Grey is renowned for its intelligence and is therefore a  perfect 
personification of  fastjet's motto;  smart travel.  We are  delighted to  be 
unveiling this  new  branding  today, which  better  reflects  our  individual 
corporate identity and speaks to our key audiences.

"We hope that our  friendly new mascot and  logo will soon become  universally 
recognised as symbols of reliability, efficiency and safety."

The airline  now has  three  Airbus A319s  as part  of  its fleet.  All  three 
aircraft are in the  process of being painted  with the fastjet livery  before 
being dispatched to Tanzania ready for the launch.

The airline's new  web site will launch  next week  providing 
information on routes and fare schedules. The site will soon allow tickets  to 
be bought using  credit/debit cards as  well as mobile  phone technology  that 
debits the users phone  accounts. Additionally, tickets  will be sold  through 
travel agents and fastjet's own sales desk, call centre and offices throughout
East Africa. Tickets will  be available from as  low as $20 one-way  excluding 
taxes and charges.

fastjet Chairman David Lenigas added:

"We are excited  that the  launch is  now imminent  and that  fastjet will  be 
turning from a concept into a reality.

"A recent  story  emanating  from East  Africa  and  picked up  by  the  Daily 
Telegraph contained material inaccuracies  regarding disputes with two  Fly540 
(Kenya) suppliers.  Whilst  we are  not  able  to comment  directly  on  these 
specific cases, we  can confirm  that the amounts  in dispute  are not  deemed 
material, and that we will vigorously defend the company's interests as  these 
cases progress. Our shareholders would expect us only to settle invoices  that 
are accurate and appropriate.

"The launch of fastjet has generated enormous interest in East Africa and we
are delighted with the strong partnerships being forged with suppliers and
Governments across the region.

"Our announced launch and growth plans remain firmly on track."


For further information please contact:

Tel: +44 (0) 20 3651 6355

Ed Winter

David Lenigas

Richard Blakesley

Geoffrey White

Citigate Dewe
Tel: +44 (0) 20 7638 9571

Angharad Couch

Sally Marshak

Eleni Menikou

W.H. Ireland
+44 (0) 20 7220 1666

James Joyce

Nick Field


About fastjet Plc

fastjet Plc is the holding company for African airline Fly540, which  operates 
from four bases in Kenya, Tanzania, Ghana and Angola. Fly540 currently has 10
aircraft serving  around  25  domestic  and  regional  destinations,  carrying 
approximately 750,000 passengers per  year with a  strong emphasis on  safety, 
security and reliability.

Following  a   consultancy  assignment   by   easyJet  founder   Sir   Stelios 
Haji-Ioannou's easyGroup focused on determining the feasibility of launching a
European-style low-cost carrier in Africa, we are now preparing for the launch
of fastjet, Africa's  first low-cost  carrier, flying  a modern  fleet of  jet 
aircraft based on the  Fly540 platform of licences  and routes. First  flights 
under the fastjet brand are expected to take place late November, bringing  an 
entirely new flying experience to the African market.

fastjet Plc is  quoted on  the London Stock  Exchange's AIM  market. For  more 
information see

Significant African Aviation Market Potential

Africa is a growth aviation market with regional and intercontinental  traffic 
both growing  rapidly  as  a  result of  the  continent's  continued  economic 
expansion.  With  over  one  billion  people,  Africa  is  hampered  by  poor 
infrastructure, a lack of roads and railways and long distances between  urban 
populations. The African  aviation market is  significantly underserved  with 
air travel  spending as  a  percentage of  GDP a  fraction  of that  of  other 
emerging markets. With rapid  economic growth and, as  a result, the  growing 
wealth of African citizens, more and more people will be able to benefit  from 
aviation and fly for the first time. Airbus forecasts total passenger  traffic 
in Africa will grow at an average  yearly rate of 5.7% between 2010 and  2030, 
well above the 4.8 per cent  world average growth rateand expects to  deliver 
more than 1,100 new passenger aircraft, 4% of world deliveries, in the next 20
years to satisfy growing  demand. Seven of the  top 10 fastest growing  global 
economies are now in Africa with consumer spending for the continent  forecast 
to reach  US$1.6 trillion  by  2020. A  recent  McKinsey report  (June  2010) 
forecast  that  128  million  households  in  Africa  are  expected  to   have 
discretionary income to spend by 2020,  while 50% of Africans are expected  to 
live in cities by the same date  with urban jobs bringing rising incomes.  The 
McKinsey report concluded that today the rate of return on foreign  investment 
in Africa is higher than in any  other developing region and that early  entry 
into African  economies provides  opportunities to  create markets,  establish 
brands, shape.

                     This information is provided by RNS
           The company news service from the London Stock Exchange


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