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Shoney's® topping off 65th anniversary celebration with collectible Coca-Cola Bell Soda Glass offer

Shoney's® topping off 65th anniversary celebration with collectible Coca-Cola
                            Bell Soda Glass offer

Come for Shoney's breakfast, receive coupon for 65-cent Barq's Root Beer float
and limited-edition Coca-Cola fountain glass with next lunch or dinner
purchase

PR Newswire

NASHVILLE, Tenn., Nov. 5, 2012

NASHVILLE, Tenn., Nov. 5, 2012 /PRNewswire/ --To help put a delicious, frosty
finish on its year-long anniversary celebration, Shoney's in November is
inviting diners of all ages to raise a glass to the great American eatery's
65^th birthday. But not just any glass.

In partnership with Coca-Cola, Shoney's is offering its luncheon and
dinnertime customers an unbeatable deal on two age-old favorites: an
authentic, 20-ounce Coca-Cola Bell Soda Glass – a prize among collectors –
plus one of America's all-time, beloved treats -- a scrumptious root beer
float.

With the purchase of a Shoney's meal valued at $5.00 or more, the
nostalgia-driven deal includes the throwback price of just 65 cents for the
yummy root beer float (in honor of Shoney's 65^th birthday) and no charge for
the bell-shaped fountain glass commemorating Shoney's 65^th Anniversary.

Continuing daily while supplies of the limited-edition fountain glasses last,
participating Shoney's restaurants will be distributing 65^th anniversary
"Shoney's Homecoming" coupons to every dine-in breakfast guest. Customers can
use the coupon with their next lunch or dinner purchase at Shoney's to redeem
the 65-cent root beer float – made with the uniquely bold taste of Barq's Root
Beer – and the distinctive Coca-Cola Bell Soda Glass.

Dine-in patrons must purchase a meal during lunch or dinner hours (11 a.m. to
closing) and present their "Shoney's Homecoming" coupon to enjoy the root beer
float for 65 cents and receive the free drinking-glass collectible.

The "Shoney's Homecoming" coupon expires at the close of business on Nov. 30,
2012. If an individual Shoney's restaurant runs out of the commemorative
Coca-Cola Bell Soda Glasses before Nov. 30, its participation in the promotion
– including the 65-cent root beer float offer – will end at that time.

A Home for Family Traditions

"Shoney's has always been a place where family traditions begin – a place for
family and friends to enjoy great food and hospitality, while making lasting
memories," said Shoney's Chairman and CEO David Davoudpour. "As our 65th
anniversary commemoration continues into the season of family gatherings and
giving, Shoney's is celebrating its history and good times by resurrecting two
sentimental favorites our customers will love receiving – the classic root
beer float and the Coca-Cola Bell Soda Glass. These American traditions are
another way of saying 'thank you' to our longtime patrons, while inviting a
new generation to enjoy the Shoney's experience."

Shoney's was one of the first family casual dining concepts in the United
States. Its roots trace back to 1947, when opened as a drive-in in Charleston,
W.Va. Today, Nashville-based Shoney's is a favorite family casual dining
destination, with approximately 200 restaurants in 17 states, reaching
everyone from growing young families to baby boomers.

Since acquiring Shoney's through Royal Hospitality Corp. in 2007, Davoudpour
has been on a mission to revitalize the brand. The restaurant and development
entrepreneur has been breathing new life into Shoney's through simplicity,
innovation and community involvement. The chain continues to plan for growth
in suburban neighborhoods and urban communities across America.

"Shoney's has a special place in 20th century Americana and we congratulate
this much-admired restaurant partner on its 65^th anniversary milestone.
Coca-Cola is delighted to help honor Shoney's illustrious history, while
celebrating Shoney's commitment to the future," said Todd Grussmeyer, Sales
Executive, Coca-Cola Refreshments. "The combination of Shoney's family
restaurants, the Coca-Cola Bell Soda Glass and the root beer float brings
together three American icons from simpler times that today's consumers can
relax with and enjoy."

Coca-Cola Bell Soda Glass

The commemorative Coca-Cola Bell Soda Glass available in November at Shoney's
has been part of the heritage of The Coca-Cola Company since 1929. The
distinctive glass helped advertise Coca-Cola and was adopted as standard when
it was first introduced. Like the famous contour bottle for Coca-Cola, the
Bell Soda Glass was destined to become forever associated with Coca-Cola
worldwide. Still used at many soda fountains, these glasses are visible proof
of the timeless popularity of the world's most-valuable brand.

Barq's Root Beer was invented in 1898, in Biloxi, Miss., and acquired by The
Coca-Cola Company in 1995. More than a century prior, the root beer float,
also known as the "black cow," was invented by Frank Wisner, the proprietor of
a soda fountain in Colorado Springs, Colorado. Wisner was inspired to top his
root beer with a scoop of creamy vanilla ice cream, resulting in the frosty
drink that has become an American favorite.

SOURCE Shoney's

Contact: Mary Eva Tredway, The Butin Group, +1-404-317-0731,
mtredway@thebutingroup.com
 
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