DICE Celebrates Ten Years on the Battlefield and Two Million Milestone for Battlefield 3 Premium with Free PC Download of

  DICE Celebrates Ten Years on the Battlefield and Two Million Milestone for
  Battlefield 3 Premium with Free PC Download of Battlefield 1942

Business Wire

REDWOOD CITY, Calif. -- November 05, 2012

Thank you Battlefield fans! DICE, an Electronic Arts Inc. (NASDAQ: EA) studio,
today announced fans can download a free* PC copy of Battlefield 1942™
exclusively on www.Origin.com/demos, in celebration of the ten year
anniversary of the Battlefield series and Battlefield 3™ Premium surpassing 2
million members worldwide since its debut in June. A companion to the
award-winning Battlefield 3 and the free Battlelog™ social network,
Battlefield 3 Premium delivers new game changing content with five themed
digital expansion packs that introduce a massive amount of gameplay including
20 new maps, new weapons and vehicles, four new game modes and more for a
one-time fee of $49.99. With over 5.2 million active Battlefield 3 players a
month, fans are actively looking for new original content to extend the life
of the game and they’re finding it in Battlefield 3 Premium.

“When we launched Battlefield 1942 ten years ago, we had lofty ambitions to
create a first-person shooter that would push the boundaries of innovation,
creativity and design. We evolved the FPS gameplay formula by introducing the
world to all-out warfare via land, air and sea,” said Karl Magnus Troedsson,
Vice President and General Manager of DICE. “Since the beginning, the
reception to the Battlefield series has been incredible thanks to our amazing
fans. Every day, we strive to provide our community with great games and new
ways to play as evident with Battlefield 3 Premium. We wanted to thank our
fans who have supported us throughout the years by restoring Battlefield 1942
for a digital re-release and give everyone a chance to play the game that
started it all.”

Since its launch in October 2011, Battlefield 3 fans have spent countless
hours on the multiplayer battlefield achieving impressive in-game milestones:

  *95 billion total heals
  *4 billion total revives
  *3 billion vehicles destroyed
  *2 trillion bullets fired

“Today, we’re equally as proud with the success of Battlefield 3 Premium. This
has been an ambitious way to give our fans fresh, high-quality content at a
great value. This achievement is helping us define the new standard by which
all other shooters deliver content and exclusive bonuses to their player
communities,” added Troedsson.

Battlefield 3 has quickly become the fastest selling title in EA’s 20+ year
history selling 17 million units since release and has been lauded by game
critics worldwide for its compelling single player campaign, intense co-op
missions and its world class multiplayer.  Making its debut in June of this
year, Battlefield 3 Premium delivers five massive, themed digital expansion
packs including Battlefield 3: Back to Karkand, Battlefield 3: Close Quarters,
Battlefield 3: Armored Kill, the upcoming Battlefield 3: Aftermath coming this
December and Battlefield 3: End Game hitting March 2013. The next digital
expansion, Battlefield 3: Aftermath, is set in the shattered districts,
streets and cities of a post-earthquake Iran. With operational capacity
severely compromised, players will fight through the dust and rubble in a
vertical and horizontal urban combat setting. In Battlefield 3: Aftermath,
players will have additional support in the form of heavily modified troop
transport and civilian vehicles adapted to deliver deadly force. Also making
its debut in Battlefield 3 Aftermath is the deadly crossbow, a new weapon to
help players deliver silent kills on the battlefield.

Battlefield 3: Aftermath Release Schedule:

                                PlayStation®3    Xbox 360® and PC
Battlefield 3 Premium members     November 27       December 4
Battlefield 3 players             December 11       December 18
                                                   

Battlefield 3 & Battlefield 3 Premium Edition are available in North America
and in Europe for the Xbox 360® videogame and entertainment system,
PlayStation®3 computer entertainment system and PC via Origin.com. For the
latest news on Battlefield please visit http://www.facebook.com/battlefield,
follow us on Twitter at www.twitter.com/battlefield or sign up for the
official Battlefield newsletter at www.battlefield.com.Press assets for
Battlefield 3 are available at http://info.ea.com.

*Conditions apply; please visit http://www.battlefield.com/battlefield-1942
for complete details

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 220 million registered players and operates
in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA
Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about
EA is available at http://info.ea.com.

The Sims andNeed for Speed are trademarks of Electronic Arts Inc. Mass Effect
is a trademark of EA International (Studio and Publishing) Ltd. Battlefield,
Battlefield 3, Battlefield 1942 and Battlelog are trademarks of EA Digital
Illusions CE AB. John Madden, NFL and FIFA are the property of their
respective owners and used with permission. PlayStation is a registered
trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks
of the Microsoft group of companies and used with permission. All other
trademarks are the property of their respective owners.

Contact:

EA Games Label
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
Devin Bennett, 212-672-0716
PR Manager
devinb@ea.com
or
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com