Walgreens Introduces the “Ology™” Brand of Healthy Home Products

  Walgreens Introduces the “Ology™” Brand of Healthy Home Products

Business Wire

DEERFIELD, Ill. -- November 05, 2012

Walgreens (NYSE: WAG) (Nasdaq: WAG) announces the launch of “Ology™” the first
nationally accessible and affordable brand formulated to be free of harmful
chemicals. Exclusive to Walgreens family of companies, the Ology brand
features a line of baby and personal care products, as well as household
cleaners and is the solution to the growing consumer demand for products free
of harmful formulations.

Ology brand features a line of baby and personal care products, as well as
household cleaners (Photo ...

Ology brand features a line of baby and personal care products, as well as
household cleaners (Photo: Business Wire)

Furthermore, several consumer groups helped drive support for the U.S.
Senate’s recently approved chemical reporting bill – “The Safe Chemicals Act.”
If passed, it will be the first overhaul of the federal chemical law since
1976 and consumers are taking note. The new bill would require that
ingredients be determined safe for human health before being used in everyday
consumer products. The pending legislation has led several industry leaders to
pledge to remove potentially harmful and carcinogenic chemicals from several
offerings over the next several years.

“Walgreens is proud to be leading the charge by providing ‘Ology,’ the first
nationally accessible and affordable line of household liquid products free of
harmful chemicals available in our stores,” said Joe Magnacca, president of
daily living products and solutions for Walgreens. “Ology reflects our
dedication to innovation, our constant drive to improve our customers’ quality
of life, and our ongoing commitment to help people get, stay and live well.”

“Increasing evidence shows that the chemicals included in everyday products
could be contributing to children’s diseases and behavioral disorders,
including asthma, autism and cancer,” says Gigi Lee Chang, CEO of Healthy
Child Healthy World, one of the nation’s leading independent non-profit
organizations dedicated to the empowerment of consumers and the protection of
children from harmful chemicals. “Until the U.S. adopts better regulations
around product safety—like we do in other countries—parents are left to bear
the burden of protecting their children’s health by educating themselves and
making conscious purchases. With the help of Walgreens Ology products,
concerned consumers now have easier access to affordable and safer solutions.”

Select Ology brand products are available at Walgreens and Duane Reade
locations, as well as online. Items will be available nationwide by early
November and are value priced compared to conventional formulas of leading
brands. Ology liquid products are free of harmful chemicals and include:

  *Baby Care – lotion and 2-in-1 body wash
  *Laundry – liquid detergent and fabric softener
  *Cleaners – glass cleaner and all-purpose cleaner
  *Personal Care – adult shampoo and conditioner

Ology brand products also include light bulbs and paper products that are 100
percent tree-free and made from readily renewable resources.

  *Paper – bath and facial tissue, paper towels and copy paper
  *Lighting – compact fluorescent light bulbs

For more information about the Ology brand, please visit:
www.walgreens.com/ology

About Walgreens

As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion,
Walgreens (www.walgreens.com) vision is to become America’s first choice for
health and daily living. Each day, Walgreens provides more than 6 million
customers the most convenient, multichannel access to consumer goods and
services and trusted, cost-effective pharmacy, health and wellness services
and advice in communities across America. Walgreens scope of pharmacy services
includes retail, specialty, infusion, medical facility and mail service, along
with respiratory services. These services improve health outcomes and lower
costs for payers including employers, managed care organizations, health
systems, pharmacy benefit managers and the public sector. The company operates
7,944 drugstores in all 50 states, the District of Columbia and Puerto Rico.
Take Care Health Systems is a Walgreens subsidiary that is the largest and
most comprehensive manager of worksite health and wellness centers and
in-store convenient care clinics, with more than 700 locations throughout the
country.

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Contact:

Walgreens
Mai Lee Ua, 847-315-2141
http://news.walgreens.com
 
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