Yahoo! and Samsung Form Multi-year Partnership to Deliver Interactive TV

  Yahoo! and Samsung Form Multi-year Partnership to Deliver Interactive TV

 Partnership to Provide Real-time, Enhanced Entertainment and Advertising to
                        Homes Across the United States

Business Wire

SUNNYVALE, Calif. & RIDGEFIELD PARK, N.J. -- November 05, 2012

Yahoo! (NASDAQ:YHOO) and Samsung today announced an expanded multi-year
partnership to integrate Yahoo!’s Broadcast Interactivity platform into
Samsung 2012 Smart TVs. Yahoo! Broadcast Interactivity, powered by its
automatic content recognition (ACR) technology, SoundPrint^TM, will be
deployed in Samsung’s SyncPlus platform, enabling new opportunities for
intelligent content discovery, advertising and engagement, bringing an
unprecedented level of interactivity in the living room.

With this agreement, Samsung Smart TV owners will receive real-time,
actionable content that runs alongside and complements TV shows and
commercials. TV viewers will see subtle, on-screen prompts informing them that
additional content can be accessed. With the touch of a remote, connected
tablet or phone, Samsung Smart TV viewers can easily surface content or offers
related to the TV shows and commercials they are watching.

In addition, TV programmers can provide complementary content like trivia,
additional show insights, commerce or interactive gaming to extend engagement.
Showtime Networks and National Geographic Channel are two of the initial TV
programming partners.

The partnership also creates new forms of advertising by extending traditional
30-second commercials into immediate actions. With broadcast
interactivity-enabled commercials, advertisers can embed calls-to-action for
downloading apps or digital media, providing coupons, ordering samples,
reading reviews or viewing product information.

“By combining watching TV with engaging content, we can change the way
audiences are entertained and informed,” said Ron Jacoby, vice president of
Connected TV at Yahoo!. “We are thrilled that our expanded partnership with
Samsung extends our platform’s footprint, enabling our content partners and
advertisers to reach many more consumers. Content owners can augment their
programming, and advertisers can create compelling calls-to-action that allow
audiences to engage on marketing messages the moment they are delivered.”

“Today, consumers are engaging in interactive TV program experiences more and
more,” said Eric Anderson, vice president of content and product solutions at
Samsung Electronics America, Inc. “Samsung’s SyncPlus service combined with
Yahoo! Broadcast Interactivity and SoundPrint will provide consumers with a
very entertaining experience. We are very pleased to partner with Yahoo! and
we look forward to a successful collaboration in the years to come.”

Yahoo! Broadcast Interactivity leverages Yahoo!’s patented SoundPrint™
technology which enables real-time identification of live or recorded, cable,
broadcast and satellite television through audio fingerprinting. Combining
SoundPrint, the largest index of television audio matching, with Yahoo!’s
Connected TV platform creates a full suite of capabilities for audiences,
broadcasters and advertisers.

Yahoo! Broadcast Interactivity and Samsung SyncPlus will be delivered in the
latest firmware update to Samsung’s 2012 Smart TVs in the U.S. Yahoo!
Broadcast Interactivity will be integrated into future models of Samsung TVs.

To learn more about Broadcast Interactivity, visit
http://connectedtv.yahoo.com/developer/broadcastinteractivity/.

More information about advertising opportunities is available at
http://advertising.yahoo.com/connected-tv/.

About Yahoo!

Yahoo! is focused on making the world's daily habits more inspiring and
entertaining. By creating highly personalized experiences for our users, we
keep people connected to what matters most to them, across devices and around
the globe. In turn, we create value for advertisers by connecting them with
the audiences that build their businesses. Yahoo! is headquartered in
Sunnyvale, Calif., and has offices located throughout the Americas, Asia
Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more
information, visit the pressroom (pressroom.yahoo.net) or the company blog
(yodel.yahoo.com).

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA),
a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad
range of award-winning, digital consumer electronics, IT and home appliance
products, including HDTVs, home theater systems, digital imaging products,
notebook PCs, tablets, refrigerators and washing machines. A recognized
innovation leader in consumer electronics design and technology, Samsung is
the market leader for HDTVs in the U.S. Please visit www.samsung.com for more
information.

Contact:

Yahoo!
DJ Anderson, 408-336-0852
dj@yahoo-inc.com
or
Weber Shandwick for Samsung
Eric Gonzalez, 212-445-8482
egonzalez2@webershandwick.com
 
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