Dynamix7.com Explains Benefits of LinkedIn Use to Boost Small
Dynamix7.com Explains Benefits of LinkedIn Use to Boost Small Business
An Increase in LinkedIn Participation Among Small Business Owners Showcases How Interacting With Other Entrepreneurs Can Boost One's Company; Dynamix7.com, Online Marketing Resource, Expands on the Benefits of This Trend
PHOENIX, AZ -- (Marketwire) -- 11/05/12 -- As global communication and online retail continues to grow, many small businesses have realized the benefits of online marketing as a way to raise awareness of a brand and increase a loyal customer base. Dynamix7.com, an online marketing resource, explains that social media has become a major part of online marketing strategies, as proper use allows entrepreneurs to directly connect to target audiences and learn about their intended market by encouraging an open dialogue with them. While Facebook, Twitter and Pinterest have come to be standard in social marketing, a recent article from Fox Business reveals that small business owners who become involved with LinkedIn can also uncover additional benefits of expanding one's online presence.
According to the article, LinkedIn "pulled data on small business professionals from the site's more than 175 million members, and found there are 6,874,850 small business professionals networking on LinkedIn." Through its analysis, the social media company concluded that "U.S. small business owners are using the social networking site more than their foreign counterparts." Considering that LinkedIn is primarily a resource for professional networking, Dynamix7.com explains that many entrepreneurs may avoid participating on the platform as it does not necessarily attract a high traffic of consumers. However, Dynamix7.com responds in a recent press statement, "Business owners must remember that while consumers are the key to a company's continued success, they are also operating in a market that involves other business owners. It is important to develop these relationships and exchange ideas to strengthen one's position as a company."
The article highlights the efforts of businesswoman Cecilia Pagkalinawan of StyleTrek who reports using LinkedIn as a way to recruit new employees and exchange expertise with other professionals within the fashion industry. Others, such as Ralph Carlone, have used the site as a way to build comprehensive think tanks of like-minded professionals. In the article, Carlone explains, "I wanted to get a group of like-minded people together from a global perspective, in order to help people who were also building their own companies."
Dynamix7.com recognizes that forming relationships with other industry professionals may counter the concept of competition, an idea that has fostered the explosive growth of online marketing. However, Dynamix7.com notes that by participating in the business end of social marketing, a business owner will most likely increase their company's reputability recommendations and gain a unique opportunity to learn from other ambitious entrepreneurs.
Geared toward small business owners, Dynamix7.com is a digital training service that provides continuing education for those looking to improve their company. The website features web-based training videos, tips and other tutorials that are available at a user's convenience. Dynamix7.com focuses on coursework that is mainly involved with online practices such as the basics of web design, e-commerce and social network marketing strategies.
To learn more about the company's offered curriculum, visit http://dynamix7.com.
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