Wendy's Secret Sandwich Contest Gives Fans the Chance to Attend Tito El Bambino Concert

   Wendy's Secret Sandwich Contest Gives Fans the Chance to Attend Tito El
                               Bambino Concert

PR Newswire

DUBLIN, Ohio, Nov. 5, 2012

DUBLIN, Ohio, Nov. 5, 2012 /PRNewswire/ -- Wendy's^® kicks off its "Wendy's
Secret Sandwich" contest today, which will give one lucky Wendy's fan the
experience of a lifetime: a trip for two to see reggaeton and pop Latino
sensation Tito El Bambino in concert.

"Celebrating our fans' passion for good flavor and good music, we're inviting
them to guess the ingredients of the Wendy's Secret Sandwich and win a trip to
one of Puerto Rican sensation Tito El Bambino's concerts," said Jesus Valdez,
Wendy's Director, Brand Management for U.S. Hispanic Markets. "Like all of
Wendy's products, this sandwich will have the flavorful, quality ingredients
our customers have come to expect of our offerings."

Fans can attempt to guess the Wendy's Secret Sandwich by choosing five
ingredients to virtually build the sandwich of their choice at
http://celebraconwendys.com/sandwichsecreto. Fans can submit as many different
sandwiches as they like between Nov. 5 and Nov. 17, 2012. Wendy's will email
the lucky winner, who will be selected from among all correct entries by a
drawing, on Nov. 19.

The winner of the Wendy's Secret Sandwich promotion will receive two VIP
tickets to a Tito El Bambino concert next year. The prize pack includes round
trip airline tickets for the winner and a companion and accommodations for one

About Tito El Bambino
One of the pioneers of reggaeton, Tito "El Bambino" debuted his solo album
"Top of the Line" in 2006. His newest album "INVICTO" will be released in
November 2012. The artist is the recipient of a Latin Grammy^®, a winner of
nine Billboard Music Awards^®, four Premios Lo Nuestro^®, 11 American Society
of Composers Authors and Publishers (ASCAP^®) awards and was twice named
Songwriter of the Year by ASCAP. He is known for being a spokesperson against
violence and an activist against drugs and the mistreatment of children.

About The Wendy's Company
The Wendy's Company is the world's third largest quick-service hamburger
company. The Wendy's system includes more than 6,500 franchise and company
restaurants in the U.S. and 27 countries and U.S. territories worldwide. For
more information visit www.wendys.com, or www.aboutwendys.com.

SWEEPSTAKES DISCLAIMER: No purchase necessary. Valid from 11/5/12 at 12:00
p.m. ET to 11/17/12 at 11:59 p.m. ET. Open to legal residents of the 48
Continental United States (excluding Rhode Island) and the District of
Columbia, 18 years or older. Void where prohibited by law. For full Official
Rules, including odds of winning, prize description and selection of winners,
visit www.celebraconwendys.com/sandwichsecreto.

Kristin Kelley, 404-879-9248

SOURCE Wendy's

Website: http://www.wendys.com
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