PREIT Opens Malls at Midnight on Black Friday

  PREIT Opens Malls at Midnight on Black Friday

Business Wire

PHILADELPHIA -- November 05, 2012

Pennsylvania Real Estate Investment Trust (PREIT/NYSE:PEI) is opening the
doors to nearly all of its malls at midnight on Black Friday, November 23,
2012, to allow shoppers access to the added-value sales many retailers are
offering exclusively during the overnight hours.

“Consumers responded enthusiastically to retailers who offered limited-time
promotions designed to maximize Black Friday sales at their mall locations in
2011,” said Joseph F. Coradino, CEO of PREIT. “By opening our malls at
midnight, PREIT is offering our retailers the opportunity to benefit from
significant consumer demand during one of the most critical shopping days of
the year.”

Individual store opening times and notable Black Friday offers will be posted
on mall websites and social media sites leading up to Thanksgiving and on
Black Friday. A listing of special offers will also be available on the PREIT
Malls app, available for free via iTunes or Google Play.

For the upcoming Holiday season, PREIT is partnering for the third time with
ICSC’s official “new media” partner and the developer of the Shopper Platform
- Managing digital and social relationships, 3 Tier Logic, to launch a
customized digital campaign. Shoppers will be able to create and share
personalized Holiday e-cards and enter a sweepstakes for the chance to win a
Holiday shopping spree. Throughout the Holiday season, PREIT malls are
offering a variety of enhanced promotions to augment the shopping experience
that include: extended holiday shopping hours; Santa photos, including special
sessions with pets; community-oriented seasonal events and charitable
programs; and American Express Mall Gift Cards for personal and business gift

About Pennsylvania Real Estate Investment Trust

Pennsylvania Real Estate Investment Trust, founded in 1960 and one of the
first equity REITs in the U.S., has a primary investment focus on retail
shopping malls. Currently, the Company’s portfolio consists of 49 properties,
including 38 shopping malls, eight strip and power centers, and three
development properties. The Company’s properties are located in 13 states in
the eastern half of the United States, primarily in the Mid-Atlantic region.
The operating retail properties have approximately 33 million total square
feet of space. PREIT is headquartered in Philadelphia, Pennsylvania. The
Company’s website can be found at’s common sharesare
publicly traded and are listed on the New York Stock Exchange under the symbol

Forward Looking Statements

This press release contains certain “forward-looking statements” within the
meaning of the U.S. Private Securities Litigation Reform Act of 1995, Section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements relate to expectations, beliefs,
projections, future plans, strategies, anticipated events, trends and other
matters that are not historical facts. These forward-looking statements
reflect our current views about future events, achievements or results and are
subject to risks, uncertainties and changes in circumstances that might cause
future events, achievements or results to differ materially from those
expressed or implied by the forward-looking statements. In particular, our
business might be materially and adversely affected by uncertainties affecting
real estate businesses generally as well as the following, among other
factors: our substantial debt and our high leverage ratio; constraining
leverage, interest and tangible net worth covenants under our 2010 Credit
Facility; our ability to refinance our existing indebtedness when it matures,
on favorable terms or at all, due in part to the effects on us of dislocations
and liquidity disruptions in the capital and credit markets; our ability to
raise capital, including through the issuance of equity or equity-related
securities if market conditions are favorable, through joint ventures or other
partnerships, through sales of properties or interests in properties, or
through other actions; our short- and long-term liquidity position; current
economic conditions and their effect on employment, consumer confidence and
spending and the corresponding effects on tenant business performance,
prospects, solvency and leasing decisions and on our cash flows, and the value
and potential impairment of our properties;general economic, financial and
political conditions, including credit market conditions, changes in interest
rates or unemployment; changes in the retail industry, including consolidation
and store closings, particularly among anchor tenants; our ability to maintain
and increase property occupancy, sales and rental rates, in light of the
relatively high number of leases that have expired or are expiring in the next
two years; increases in operating costs that cannot be passed on to tenants;
risks relating to development and redevelopment activities; the effects of
online shopping and other uses of technology on our retail
tenants;concentration of our properties in the Mid-Atlantic region; changes
in local market conditions, such as the supply of or demand for retail space,
or other competitive factors; potential dilution from any capital raising
transactions; possible environmental liabilities; our ability to obtain
insurance at a reasonable cost; and existence of complex regulations,
including those relating to our status as a REIT, and the adverse consequences
if we were to fail to qualify as a REIT. Additional factors that might cause
future events, achievements or results to differ materially from those
expressed or implied by our forward-looking statements include those discussed
in the section of our Annual Report on Form 10-K in the section entitled “Item
1A. Risk Factors.” We do not intend to update or revise any forward-looking
statements to reflect new information, future events or otherwise.


Judy Trias, CMD, 215-875-0122
Vice President, Retail Marketing
Simon Public Relations
Meredith Wertz, 215-545-4715 x31
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