Pioneer Announces Winners of Appradio Hackathon at 2012 SEMA Show

  Pioneer Announces Winners of Appradio Hackathon at 2012 SEMA Show

Teams Competed in the 69-Hour App Development Competition for $50,000 in Cash
                                  and Prizes

2012 SEMA Show

Business Wire

LONG BEACH, Calif. -- November 05, 2012

Pioneer Electronics (USA) Inc. today announced the winners of its first
AppRadio Hackathon held during the 2012 Specialty Equipment Manufacturers
Association (SEMA) Show at the Las Vegas Convention Center. The 69-hour event
had more than 81 registered developers, some of whom had traveled from
different parts of the country. They competed to develop the best new apps to
be compatible with Pioneer’s AppRadio products, the revolutionary in-dash
smartphone powered audio system that enables consumers to use and control
compatible apps directly from their touchscreen displays.*

The continuous three-day competition created nine new ideal apps designed to
work with the AppRadio platform, ranging from popular Facebook postings and
tweets that can be read to drivers to car maintenance that measures tire
pressure and air leaks.

“The response to our very first Hackathon has been overwhelming and has
allowed us to engage personally with some of the most creative and innovative
app developers around the nation and expose them to the SEMA member community
of accessories manufacturers,” said Ted Cardenas, vice president of marketing
for the Car Electronics Division of Pioneer Electronics (USA) Inc. “Overall
the event established our goals in exposing the AppRadio platform to
developers and generating more excitement for our products and the automotive
industry as a whole. Most importantly, it produced great ideas for unique apps
that further put us in the forefront of smartphone connectivity in the car.”

Developers chose from three popular app categories: safe in-vehicle use of
Social Networking Services (SNS) through a voice recognition and
text-to-speech interface; geo-fenced or geo-tagged automotive related location
based services (LBS); and apps that incorporate a technology, product or
service from a 2012 SEMA exhibitor.

The first-place 2012 AppRadio Hackathon winners are the following developers:

Voice Interface Social Networking Automotive App

App name: Tiles

Developers: Ali Haeri, Evan Chen and Hannah Choo

  *Tiles is a social networking app that automatically aggregates the most
    relevant social media content by taking into account current time,
    location, and social activity of the user. Content is then served in news
    ticker format in the user’s Facebook page or Twitter account, with new
    tiles appearing as they become relevant. Each tile contains two “action
    buttons,” allowing interaction with the content using AppRadio’s
    speech-to-text and voice recognition technology allowing the user to hear
    a Facebook posting or tweet and focus on driving.
  *The Tiles app also allows for targeted advertising – the “advertising
    tile” which has the same look and feel as the other tiles and is
    seamlessly integrated with social media postings. Local advertising tiles
    can trigger navigation upon tap and also have the ability to be
    hyper-targeted, from a specific advertisement to pop up based on the
    user’s particular interests (from their social profile) to drivers in a
    certain vicinity of businesses.

Location-Based Services (LBS) App

App name: CarTourin’

Developer: Jad Meouchy

  *CarTourin’ is a sightseeing app that uses location-based services to guide
    users along a series of tour destinations. Instead of sitting on a crowded
    tour bus, users have the ability to take a guided tour from the comfort of
    their own vehicle. On the screen of the AppRadio display, available tours
    in the users’ area pop up on the screen with information about tour
    pricing, ratings, categories and more. Users also have the ability to load
    destinations into a routed Google Map.
  *At checkpoints during the tour, information and photos pop up on the
    screen as well as interactive trivia that can be redeemed for premium
    content and shared with friends over social media. When the driver reaches
    their final destination, the app will congratulate the tour-taker for
    their completion, and will reward them with special offers related to the
    subject of the tour including coupons to nearby activities, restaurants,
    and special discounted rates to other attractions. Users also have the
    option to leave feedback about the tour and the option to share it with
    friends.

SEMA Member Automotive Accessory App

App name: CAMBUDDY Drive

Developer: Mike Kai

  *CAMBUDDY Drive is an app that allows the user to create a comprehensive
    and compelling driving video experience which can be shared with friends
    on Facebook or uploaded directly to YouTube. With the app, the driver can
    control a GoPro Hero3 camera from inside his or her car. Recorded video is
    overlayed with real-time performance visualization using the PLX Kiwi 2
    and iPhone sensors.
  *The app is ideal for anyone who wants to capture their car adventure, from
    off-roading to taking a cruise to the beach. The live video feed can also
    help with safety by improving visibility in blind areas and providing
    greater driver awareness of their surroundings.

Each team/app was judged based on their (1) Adherence to category; (2)
Originality of the idea; (3) Ability to articulately present the application;
(4) Technology used in the application and (5) User Interface design and
adherence to provided guidelines for screen resolution and orientation. Judges
of the Hackathon included two Pioneer executives, a creative agency
co-founder, an editor from GEEK magazine, and a SEMA executive. These judges
come from a variety of backgrounds, ranging from the automotive and
aftermarket car audio industry, creative to technology.

Ted Cardenas

Ted Cardenas is the vice president of marketing for Pioneer's Car Electronics
Division and is responsible for overall brand strategy, sales initiatives,
promotional activities and advertising.

Frank Gonzalez

Frank Gonzalez is the business development manager for Pioneer Electronics
Corporation and is responsible for the development process of new product
design and implementation.

Stephen Chavez

Stephen Chavez is the co-founder of the Anyone Collective and works closely
with the Pioneer brand. His entrepreneurial spirit has helped him in creating
his own businesses around Los Angeles. He specializes in creative direction,
art direction, graphic design, typography, publishing, photography, web &
interactive design.

Milosh Nikodjevic

Milosh Nikodijevic is the Editor at Large for Geek Magazine covering topics
that include over-clocking, water-cooling and all other forms of PC mods. He
has over 15 years of experience in the multimedia design with projects ranging
from interactive advertising, website design, mobile and digital magazines.

Tom Myroniak

Thomas Myroniak is Vice President of Marketing and Member Services at the
Specialty Equipment Market Association (SEMA) in Diamond Bar, California and
brings over 20 years of automotive industry experience to his role. His
ongoing responsibilities include building awareness of, and participation in
the Association's member programs and services, overseeing the Association’s
education initiatives (including SEI), managing market research efforts and
co-directing SEMA’s Project Management Office (PMO).

For more information follow us on:

Twitter  at twitter.com/PioneerUSA

Facebook at facebook.com/PioneerNorthAmerica

YouTube at youtube.com/pioneerelectronics

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its
U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer
Corporation, is a preeminent manufacturer of high-performance audio, video and
computer equipment for the home, car and business markets.

*Do not use your Pioneer system if doing so will divert your attention in any
way from the safe operation of your vehicle. Always observe safe driving
rules. In some states certain operations of devices while driving may be
illegal. Where such regulations apply, they must be obeyed.

PIONEER and APPRADIO are registered trademarks of Pioneer Corporation.

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Contact:

Pioneer Electronics (USA) Inc.
Jaed Arzadon, 310-952-2451
jaed.arzadon@pioneer-usa.com
or
Katherine Harbeston, 310-952-2388
katherine.harbeston@pioneer-usa.com
or
Dana Block, 310-496-4460
dana@allisonpr.com