Baskin-Robbins Kicks Off Its Third Annual Online Flavor Creation Contest Inviting Fans To Create Its Next Ice Cream Flavor

   Baskin-Robbins Kicks Off Its Third Annual Online Flavor Creation Contest
              Inviting Fans To Create Its Next Ice Cream Flavor

Winning 2012 Ice Cream Flavor "Nutty Cream Cheese Brownie" Featured Nationwide
as Baskin-Robbins' November Flavor of the Month

PR Newswire

CANTON, Mass., Nov. 5, 2012

CANTON, Mass., Nov. 5, 2012 /PRNewswire/ --Calling all ice cream lovers!
Baskin-Robbins, the world's largest chain of ice cream specialty shops, today
kicked off its third annual Create Baskin's Next Favorite Flavor Contest,
which invites ice cream fans to concoct their own original ice cream flavors
using Baskin-Robbins' virtual flavor creator for a chance to have it featured
in Baskin-Robbins shops nationwide in 2013.

(Photo: )

From now through November 30^th, ice cream enthusiasts can become digital
dessert chefs by visiting to virtually mix
their own ingredients to create a new flavor. Visitors to the site can choose
from dozens of base flavors, a range of ribbons such as fudge crackle or
strawberry, and a variety of different mix-ins ranging from cake pieces to
confetti sprinkles. New ingredients for this year's contest include Salty
Caramel, Milk Chocolate and Peanut Butter ice creams, Passionfruit, Triple
Berry and Salty Caramel ribbons, and Pecans and Blondie Brownie Bites for

"At Baskin-Robbins, creating exciting and delicious new ice cream flavors
isn't just important to us, it's at the core of everything we do," said Stan
Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation
at Dunkin' Brands. "We couldn't be more thrilled to extend this unique
opportunity to our fans and provide them with the chance to have their flavor
immortalized in the Baskin-Robbins flavor library. We're also excited to bring
our reigning contest winner's fantastic flavor, Nutty Cream Cheese Brownie, to
our shops nationwide."

This November, participating Baskin-Robbins shops nationwide will be featuring
Nutty Cream Cheese Brownie, the winner of the second annual Create Baskin's
Next Favorite Flavor Contest, as the Baskin-Robbins Flavor of the Month. The
winning flavor, created by Kelsey Lien of Santa Clarita, California, is a
flavorful combination of chocolate fudge ice cream swirled with a cream cheese
ribbon, combined with walnuts and fudge brownie pieces.

"I feel extremely grateful and privileged to have been selected as the winner
of Baskin-Robbins' second annual Create Baskin's Next Favorite Flavor
Contest," said Lien. "It was a surreal experience creating the first batch of
Nutty Cream Cheese Brownie ice cream with the Baskin-Robbins culinary team
earlier this year. I'm so excited that my flavor will be shared nationwide at
Baskin-Robbins shops this November, and I hope ice cream enthusiasts across
the country enter this year's contest to create the next new flavor."

Nutty Cream Cheese Brownie is available by the scoop in a cup or cone. The
flavor is also available in fresh-packed pints and quarts, so ice cream lovers
can bring this new flavor home to enjoy with family and friends or to create
their own specialty ice cream desserts.*

The Create Baskin's Next Favorite Flavor Contest is open to U.S. residents, 18
years of age and older. Once the contest closes on November 30^th,
Baskin-Robbins' executive culinary team will narrow down the submissions to
determine the 20 finalists, who will receive free ice cream for a year. Ice
cream fans will then vote online for their favorite flavor among the finalists
to determine the winner.

In addition to their flavor being featured in 2013 as a Baskin-Robbins Flavor
of the Month, the winner will receive a trip for two to Los Angeles which
includes a three-night stay at a landmark Los Angeles hotel, car rental,
$1,000 in spending money and a trip to Baskin-Robbins' West Coast training
center where the winner will meet members of the Baskin-Robbins culinary team
and spend a day bringing their virtual flavor to life. For more information
and official rules, please

For more information about Baskin-Robbins and its Online Flavor Creation
Contest, visit or follow us on Facebook
( or on Twitter

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes:
small (12 oz) and regular (1 lb., 8 oz).

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by
Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is
the world's largest chain of ice cream specialty shops. Baskin-Robbins creates
and markets innovative, premium hard scoop ice cream and soft serve, custom
ice cream cakes and a full range of beverages, providing quality and value to
consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led to the
creation of more than 1,000 ice cream flavors and a wide variety of delicious
treats. For the full-year 2011, Baskin-Robbins' shops had global
franchisee-reported sales of approximately $1.8 billion. Headquartered in
Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc.
(Nasdaq: DNKN) family of companies. For further information, visit

Justin Drake
Dunkin' Brands

SOURCE Baskin-Robbins

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