Southwest Airlines Launches Service To Key West International Airport

    Southwest Airlines Launches Service To Key West International Airport

Southwest Adds 78th City to Route Map, Offering Customers Low Fares to
Southernmost Point of the United States

PR Newswire

DALLAS, Nov. 4, 2012

DALLAS, Nov. 4, 2012 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) is excited
to announce that LUV has officially landed at Key West International Airport
(EYW), extending the airline's Florida presence to the southernmost point of
the country in the Florida Keys. Key West, a popular tourist destination,
becomes the eighth city the airline serves in the state of Florida and the
78^th city added to the airline's vast route map.

Southwest attributes its entrance into the market, beginning today, to the
roots planted by its wholly-owned subsidiary AirTran Airways. Southwest will
take over AirTran's two daily nonstop departures to Orlando International
Airport (MCO) and Tampa Bay International Airport (TPA). In addition to the
two daily nonstop flights, Southwest will introduce an entirely new market
with daily nonstop service to Louis Armstrong New Orleans International
Airport beginning on March 9, 2013. With this nonstop service, Key West
Customers will have access to Southwest's extensive network with additional
connecting service to more than 75 destinations nationwide.

"Our arrival in Key West represents one of the true benefits of our
integration with AirTran Airways, allowing us to continue to bring low fares
and legendary Customer Service to the Florida Keys," said Kevin Krone,
Southwest Airlines Vice President Marketing, Sales, and Distribution. "Key
West is a destination our Customers have been eagerly awaiting."

Southwest celebrates its inaugural Key West service today with a nationwide
Twitter contest, encouraging the airline's more than one million followers to
take part in the historic Sunset Celebration, a Key West staple where local
street performers, musicians, and artists venture to Mallory Square to perform
for thousands of tourists who have made their way to the docks for the
sunset. Followers can submit a video of their talent that they would perform
at Mallory Square as they compete for a pair of roundtrip tickets.
Submissions should be tweeted to @southwestair with the hashtag #LUVKeyWest.
For more information and contest rules, visit


In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other low-fare carriers by providing
reliability and exemplary Customer Service delivered by 46,000 Employees to
more than 100 million Customers every year. Including wholly owned subsidiary
AirTran Airways, the Company operates the largest fleet of Boeing aircraft in
the world to serve 97 destinations in 41 states, the District of Columbia, the
Commonwealth of Puerto Rico, and six near-international countries. Visit to read the Southwest Airlines One Report™ and see
how Southwest is doing its part to be a good citizen while underscoring a
commitment to the triple bottom line of Performance, People, and Planet.

Southwest Airlines

From its first flights on June 18, 1971, Southwest Airlines launched an era of
unprecedented affordability in air travel quantified by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares wherever the
carrier serves. Southwest now flies the most passengers nonstop of any U.S.
airline and stands alone among major air carriers in offering all Customers
the first two pieces of checked luggage (weight and size limitations apply)
and all ticket changes without additional fees. On every flight, Southwest
consistently offers leather seating and the comfort of full-size cabins across
the world's largest fleet of Boeing 737 aircraft, many of which are being
equipped with satellite-based WiFi connectivity and a new, eco-friendly cabin
interior featuring sustainable materials. Having achieved a 39^th consecutive
year of profitability, the People of Southwest operate more than 3,100 flights
a day and serve communities around 78 airports in Southwest's network of
domestic destinations. Southwest Airlines' frequent flights and low fares are
available only at

AirTran Airways

AirTran Airways, a wholly owned subsidiary of Southwest Airlines Co., has been
ranked top airline in the Airline Quality Rating study three times in the past
five years. AirTran offers coast-to-coast and near-international service with
close to 600 flights a day to 54 destinations. The carrier's low-cost,
high-quality product includes assigned seating and Business Class. As
Southwest continues to integrate AirTran's People, places, and planes into
Southwest Airlines, Customers of both carriers may book flights at
and exchange earned loyalty points between both AirTran's A+ Rewards® and
Southwest's Rapid Rewards® for reward travel on either airline.

SOURCE Southwest Airlines

Contact: Southwest Airlines, +1-214-792-4847
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