The Battle Orlando - Just Announced: Blockbuster Mega-Attraction "TRANSFORMERS: The Ride - 3D" Coming To

       The Battle Orlando - Just Announced: Blockbuster
  Mega-Attraction "TRANSFORMERS: The Ride - 3D" Coming To Universal Orlando
                            Resort In Summer 2013

Hugely-Successful Attraction Will Now Be Featured at Three Universal Parks

Guests Will Be Fully-Immersed in a TRANSFORMERS Adventure with Their Favorite
Characters and Nemeses from the Popular Film Series

PR Newswire

ORLANDO, Fla., Nov. 2, 2012

ORLANDO, Fla., Nov. 2, 2012 /PRNewswire/ --Get ready – it's time to prepare
for battle...

(Photo: )

Universal Orlando Resort announced today that its next blockbuster attraction
will be the widely-popular TRANSFORMERS: The Ride – 3D. The groundbreaking
ride – created under license from Hasbro, Inc. and based on its iconic
TRANSFORMERS brand – will bring the intergalactic battle between the Autobots
and the Decepticons to Universal Studios Florida in summer 2013.

Already a "must-see" at Universal Studios Singapore and Universal Studios
Hollywood, TRANSFORMERS: The Ride – 3D is a mind-blowing, action-packed ride
experience that you have to see to believe. You will come face to face with
Megatron. You will dodge explosions and attacks by the Decepticons. You will
fight to save mankind alongside Optimus Prime and the Autobots. It will be
the greatest battle you'll ever ride.

Click here to see an important message from Optimus Prime, leader of the

Universal worked closely with Michael Bay, the award-wining director of the
"TRANSFORMERS" film series and the ride's creative consultant, to create an
authentic experience that brings the non-stop action of the films to life.
The attraction combines the larger-than-life TRANSFORMERS characters and an
exciting storyline with life-like HD CGI media, state-of-the-art 3-D
technology and amazing special effects to place riders right in the middle of
an epic battle between good and evil.

"We broke the mold and have taken this ride to a new technological level in
terms of blending seamless 3-D," said Michael Bay, director of the

"TRANSFORMERS: The Ride – 3D is the perfect addition to Universal Orlando's
thrilling theme park experiences," said Mark Woodbury, president of Universal
Creative. "The ride has already proven to be a hit at our Hollywood and
Singapore parks, and we're excited that Universal Orlando guests will soon be
able to join the Autobots in the fight to save the world."

TRANSFORMERS films, television shows and merchandise have captivated millions
of people all over the world. To date, three blockbuster films have been
and "TRANSFORMERS: DARK OF THE MOON" (2011) – grossing more than $2 billion
combined worldwide at the box office. The three films were directed by
Michael Bay, executive produced by Steven Spielberg and released by Paramount

TRANSFORMERS: The Ride – 3D is slated to open in summer 2013 at Universal
Orlando. The attraction will have one of the shortest build times in
Universal history – making it one of Universal's most ambitious projects
ever. For more information about TRANSFORMERS: The Ride – 3D, visit

About Universal Orlando Resort

There are many ways to enjoy your Orlando vacation, but there is only one
place where vacation becomes adventure: Universal Orlando Resort. It is a
unique destination featuring two theme parks, three magnificently themed
on-site hotels and a nighttime entertainment complex. It's the only Orlando
destination where you are not just entertained – you become part of the most
exhilarating entertainment ever created. You can soar above Hogwarts with
Harry Potter, swing above the streets with Spider-Man, be transformed into a
banana-loving minion in the hilarious and heartwarming Despicable Me Minion
Mayhem ride and help Shrek save Princess Fiona in Shrek 4-D. Universal
Orlando Resort is an NBCUniversal company.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST
MONOPOLY. The Company's Hasbro Studios develops and produces television
programming for markets around the world. The Hub TV Network is part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep
commitment to corporate social responsibility, including philanthropy, Hasbro
is helping to build a safe and sustainable world for future generations and to
positively impact the lives of millions of children and families every year.
It has been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's
"100 Best Corporate Citizens." Learn more at

© 2012 Hasbro, Inc. All Rights Reserved.

SOURCE Universal Orlando Resort

Contact: MEDIA, Universal Orlando Public Relations, +1-407-363-8220,
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