Independent Ad and Marketing Network ICOM+IN Forms New Sub-Saharan Africa
Rapid network expansion includes new regional director from South Africa, new
Tanzanian agency member
ROLLINSVILLE, Colo., Nov. 2, 2012
ROLLINSVILLE, Colo., Nov. 2, 2012 /PRNewswire/ --ICOM+IN
(www.icomagencies.com), the leading international network of independent
agencies, has formed a sub-Saharan Africa region and is aggressively stepping
up its activity.
oPeter Jackson, CEO of the Volcano agency in Bryanston, South Africa, has
been appointed Regional Director;
oSpearhead Africa, Dar es Salaam, has been named the first ICOM+IN agency
representative in Tanzania, becoming the eighth agency member in the
"Africa is an increasingly important part of the world," said ICOM+IN Managing
Director Gary Burandt. "Peter has a sound objective to unify and assist the
current sub-Saharan members of the network as well as to recruit members in
countries not yet represented. We are optimistic about future growth
As a first step, Mr. Jackson is setting up three regional hubs strategically
positioned in the Western, Eastern and Southern areas of the continent.
"Tapping into the existing ICOM+IN Africa network and being afforded the
opportunity to drive further growth across the continent is a great prospect
for all of us," Mr. Jackson said. "We intend to provide our international
clients with the largest African communications footprint available."
Until now, much of the activity has been undertaken by the multinational ad
agency groups. "This is about to change," Mr. Jackson said. "The opportunity
is ripe because an increasing number of international and local companies are
realizing the growing importance of the Africa market."
Spearhead, the first new member appointed since the combination of the ICOM
and IN networks was announced in July, joins current ICOM+IN agencies in
Angola, Ghana, Ivory Coast, Mozambique, South Africa and Zambia as the
foundation of the Africa region. Discussions are underway with a number of
other major players, and other new members are expected to be appointed soon.
Spearhead is an integrated agency serving both local and international
accounts, including APC, Coca-Cola Tanzania, Deloitte, Engen and Samsung.
Director Monalisa Bangera said she is looking forward to the opportunity to
tap into the experience of ICOM+IN's members on different brands and marketing
solutions and to be able to service clients of other network members locally
as well as to provide her agency's clients the access to proven advertising
and marketing expertise across the world.
ICOM+IN is the world's largest independent network of advertising and
marketing communications agencies and offers the broadest geographic
coverage. Annual billings total US$3.5 billion with gross income exceeding
Contacts: Nancy Giges, firstname.lastname@example.org, 1-914-683-5108
Gary Burandt, email@example.com, 1-720-261-4829
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