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Churchill Downs Interactive Introduces Luckity.com



Churchill Downs Interactive Introduces Luckity.com

Offering Fun Games Online With a Chance to Win Cash Prizes in a Safe, Legal
Environment

LOUISVILLE, Ky., Nov. 2, 2012 (GLOBE NEWSWIRE) -- Churchill Downs Interactive,
a division of Churchill Downs Incorporated (CDI) (Nasdaq:CHDN), announced
Thursday, November 1, 2012, the launch of Luckity.com, the first website in
the U.S. offering fun games online with a chance to win huge cash prizes in a
safe, secure and legal environment.  

Luckity.com uses patent pending technology to offer numbers games, draw games,
jackpots, quick picks, and more, all with hundreds of chances to win cash
prizes every day. The games on Luckity.com are associated with live horse
races across the world, and winning numbers are based on the actual real-time
results of those races. Players win when their selected numbers match the
numbers of the winning horses.

Luckity.com also offers free games, such as Luckity Bingo, that enable players
to win cash prizes via weekly sweepstakes.

Churchill Downs Interactive President Ted Gay said that CDI has been working
on the Luckity concept for months and is eager to release it to the public.

"We are very excited to provide this opportunity for individuals to play
online and win cash prizes in a completely safe and secure environment," Gay
said. "Luckity.com plays like popular social games that so many people love,
but instead of winning virtual currency or points, players on Luckity.com can
win real cash."

Luckity.com's Vice President of Marketing Eric Hartness said that Luckity.com
is launching with over 20 exciting games with plans to introduce new games and
features regularly.

"Players can play games for as little as 10 cents and have the opportunity to
win jackpot prizes. In addition, Luckity.com gives players a free bingo game
that awards Clovers that can be used to enter weekly cash sweepstakes,"
Hartness said. "We have a lot more under development and look forward to
rolling out new games and features to our players frequently."   

Luckity.com is operated by Churchill Downs Interactive, a division of CDI.
Churchill Downs Interactive also operates TwinSpires.com, the official online
wagering site of the Kentucky Derby and CDI. Luckity.com and Twinspires.com
are licensed by the Oregon Racing Commission.

MEDIA KIT Click HERE
 
LUCKITY SOCIAL MEDIA
http://twitter.com/luckitygames @luckitygames 
 (#wincashonline or #luckitygames)
http://www.facebook.com/Luckity
http://www.youtube.com/luckitygames
 
VIDEOS
Introducing Luckity: http://youtu.be/2GBBbYGc2jU
Learn about Luckity: http://youtu.be/MWDGH-Pd-Hs
How to Play on Luckity: http://youtu.be/i5g579nbLqE

About Churchill Downs Incorporated

Churchill Downs Incorporated (CDI) (Nasdaq:CHDN), headquartered in Louisville,
Ky., owns and operates the world-renowned Churchill Downs Racetrack, home of
the Kentucky Derby and Kentucky Oaks, as well as racetrack and casino
operations and a poker room in Miami Gardens, Fla.; racetrack, casino and
video poker operations in New Orleans, La.; racetrack operations in Arlington
Heights, Ill.; a casino resort in Greenville, Miss.; as well as a casino hotel
in Vicksburg, Miss.; CDI also owns the country's premier online wagering
company, TwinSpires.com; the totalisator company, United Tote; Luckity.com,
offering fun games online for a chance to win cash prizes; Bluff Media, an
Atlanta-based multimedia poker company; and a collection of racing-related
telecommunications and data companies. Information about CDI can be found
online at www.churchilldownsincorporated.com.

Information set forth in this news release contains various "forward-looking
statements" within the meaning of Section 27A of the Securities Act of 1933
and Section 21E of the Securities Exchange Act of 1934. The Private Securities
Litigation Reform Act of 1995 (the "Act") provides certain "safe harbor"
provisions for forward-looking statements. All forward-looking statements made
in this Quarterly Report on Form 10-Q are made pursuant to the Act.

The reader is cautioned that such forward-looking statements are based on
information available at the time and/or management's good faith belief with
respect to future events, and are subject to risks and uncertainties that
could cause actual performance or results to differ materially from those
expressed in the statements. Forward-looking statements speak only as of the
date the statement was made. We assume no obligation to update forward-looking
information to reflect actual results, changes in assumptions or changes in
other factors affecting forward-looking information. Forward-looking
statements are typically identified by the use of terms such as "anticipate,"
"believe," "could," "estimate," "expect," "intend," "may," "might," "plan,"
"predict," "project," "hope," "should," "will," and similar words, although
some forward-looking statements are expressed differently. Although we believe
that the expectations reflected in such forward-looking statements are
reasonable, we can give no assurance that such expectations will prove to be
correct. Important factors that could cause actual results to differ
materially from expectations include: the effect of global economic
conditions, including any disruptions in the credit markets; a decrease in
consumers' discretionary income; the effect (including possible increases in
the cost of doing business) resulting from future war and terrorist activities
or political uncertainties; the overall economic environment; the impact of
increasing insurance costs; the impact of interest rate fluctuations; the
effect of any change in our accounting policies or practices; the financial
performance of our racing operations; the impact of gaming competition
(including lotteries, online gaming and riverboat, cruise ship and land-based
casinos) and other sports and entertainment options in the markets in which we
operate; our ability to maintain racing and gaming licenses to conduct our
businesses; the impact of live racing day competition with other Florida,
Illinois and Louisiana racetracks within those respective markets; the impact
of higher purses and other incentives in states that compete with our
racetracks; costs associated with our efforts in support of alternative gaming
initiatives; costs associated with customer relationship management
initiatives; a substantial change in law or regulations affecting pari-mutuel
and gaming activities; a substantial change in allocation of live racing days;
changes in Kentucky, Florida, Illinois or Louisiana law or regulations that
impact revenues or costs of racing operations in those states; the presence of
wagering and gaming operations at other states' racetracks and casinos near
our operations; our continued ability to effectively compete for the country's
horses and trainers necessary to achieve full field horse races; our continued
ability to grow our share of the interstate simulcast market and obtain the
consents of horsemen's groups to interstate simulcasting; our ability to enter
into agreements with other industry constituents for the purchase and sale of
racing content for wagering purposes; our ability to execute our acquisition
strategy and to complete or successfully operate planned expansion projects;
our ability to successfully complete any divestiture transaction; market
reaction to our expansion projects; the inability of our totalisator company,
United Tote, to maintain its processes accurately or keep its technology
current; our accountability for environmental contamination; the ability of
our online business to prevent security breaches within its online
technologies; the loss of key personnel; the impact of natural and other
disasters on our operations and our ability to obtain insurance recoveries in
respect of such losses (including losses related to business interruption);
our ability to integrate any businesses we acquire into our existing
operations, including our ability to maintain revenues at historic levels and
achieve anticipated cost savings; the impact of wagering laws, including
changes in laws or enforcement of those laws by regulatory agencies; the
outcome of pending or threatened litigation; changes in our relationships with
horsemen's groups and their memberships; our ability to reach agreement with
horsemen's groups on future purse and other agreements (including, without
limiting, agreements on sharing of revenues from gaming and advance deposit
wagering); the effect of claims of third parties to intellectual property
rights; and the volatility of our stock price.

CONTACT: Courtney Yopp Norris
         Director of Corporate Communications
         (502) 636-4564 office
         Courtney.Norris@kyderby.com
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