Return of the Red Cups Signals the Start of the Holiday Season at Starbucks

Return of the Red Cups Signals the Start of the Holiday Season at Starbucks 
Old favourites and new surprises make Starbucks the perfect destination to 
rekindle, reconnect, and get in the festive spirit this season 
TORONTO, Nov. 2, 2012 /CNW/ - Today, handcrafted holiday beverages in iconic 
red cups will start warming up the hands of Canadians from coast to coast, as 
Starbucks Coffee Company officially rings in the holiday season for 2012 with 
a host of favourite holiday beverages along with thoughtful gifts and seasonal 
treats that offer a unique and festive experience unlike anywhere else. 
"The holidays are all about connecting with friends and loved ones over the 
traditions we love most about the season - and Starbucks is the perfect 
destination to share those moments over a special holiday beverage," said 
Annie Young-Scrivner, president Starbucks Canada. "It's also the perfect place 
to find unique ideas for everyone on your list - from seasonal hostess gifts 
to limited-edition merchandise for the true Canadian coffee connoisseur." 
Enjoy a perfect Starbucks® beverage at home with the Verismo™ 
System 
One of the highlights this holiday season is the new Verismo™ System by 
Starbucks - a premium at-home brewing system that allows Canadians to craft 
Starbucks-quality espresso beverages, from Caffè Lattes to Americanos, as 
well as brewed coffee, consistently and conveniently, one cup at a time. 
This is the first-ever single-cup system that combines Starbucks® 
high-quality arabica coffee, milk pods made from real milk, and some Starbucks 
coffeehouse beverage recipes with high-pressured state-of-the-art Swiss 
technology - the perfect gift for discerning Canadian coffee drinkers. 
Available at participating Starbucks retail stores, online at 
www.StarbucksStore.ca, as well as in Home Outfitters and select 
Williams-Sonoma stores across Canada. 
Great Taste in Coffee - and Fashion!  
Inspired by great design, Starbucks frequently collaborates with artists and 
designers on unique projects, and this holiday season brings the latest in 
innovative design with fashion house Rodarte. This limited-edition collection 
complements and transcends the season with a mug, cup sleeve, tote bag and 
Starbucks Card, each inspired by a custom print design that features a 
pixelated pattern that's modern, digitized and all about perspective. The 
ultimate gift for style aficionado, the Rodarte for Starbucks collection is 
available exclusively at participating Starbucks locations across the country 
beginning November 13, 2012, with the exception of Quebec, and online at 
www.StarbucksStore.ca. 
Warm Up with the Flavour of the Holidays at Starbucks  
The iconic red cups will be brimming with some of Canada's favourite holiday 
beverages once again this year, including: 


    --  Peppermint Mocha - For true peppermint fans, this combination
        of espresso, steamed milk, bittersweet mocha sauce and
        peppermint syrup topped with a fluffy cloud of whipped cream
        and dark chocolate curls is just too good to resist! Also
        available as a Skinny Peppermint Mocha and as a Frappuccino®
        blended beverage.
    --  Caramel Brûlé Latte — Featuring a combination of espresso
        and steamed milk flavoured with rich caramel brûlé sauce and
        topped with whipped cream and sweet, crunchy caramel brûlé
        topping, this beverage is a holiday show stopper! Also
        available as a Frappuccino® blended beverage.
    --  Gingerbread Latte — Enjoy the flavour of freshly baked
        gingerbread combined with espresso and steamed milk. Topped
        with whipped cream and ground nutmeg for a delicious holiday
        treat.
    --  Eggnog Latte - Savour Starbucks wildly popular interpretation
        of holiday eggnog! Featuring a combination of espresso mixed
        with rich steamed eggnog, and topped with whipped cream and
        ground nutmeg.  The perfect choice for a crisp winter morning
        or cozy afternoon. Available in select markets.

Savour a sweet holiday indulgence 
The perfect accompaniment to a warm holiday beverage? A delicious holiday 
treat, of course! Try these favourites, old and new:
    --  NEW!  Frosted Snowman Cookie - A hand-decorated, buttery
        shortbread cookie dipped in a white chocolatey coating and
        topped with a creamy milk chocolate flavoured hat. Snowman
        cookies are available with either a red or blue scarf design.
    --  Peppermint Brownie Cake Pop - A returning favourite to the
        Starbucks Petites™ assortment, delicious peppermint
        chocolate cake is mixed with buttercream icing and candy cane
        pieces, then dipped in a white chocolatey coating and sprinkled
        with candy cane bits.
    --  Cranberry Bliss® Bar - A holiday classic, filled with dried
        cranberries and topped with sweet, creamy goodness.
    --  Holiday Gingerbread - Indulge in this moist and delicious treat
        with intense flavour and topped with irresistible cream cheese
        icing. 

Starbucks® Seasonal Holiday Coffees
    --  Starbucks® Christmas Blend - Available in decaf, ground and for
        the first time, K-Cup® Portion Pack format, this limited time
        favourite is the perfect gift for any holiday host.
    --  NEW! Starbucks® Christmas Blend Blonde Roast - Celebrate the
        season on a light and cheerful note with the specially selected
        blend of Latin American and aged Sumatran beans.
    --  Starbucks® Christmas Blend Espresso Roast - Elements of both
        our traditional Starbucks® Christmas Blend and our signature
        Starbucks® Espresso Roast were re-imagined to create a new
        holiday tradition since 2010.
    --  Starbucks VIA® Peppermint Mocha Flavoured Coffee - Inspired by
        our signature Peppermint Mocha handcrafted beverage, this
        delicious beverage is made with Starbucks® coffee, premium
        cocoa, natural peppermint flavour and cane sugar. Specifically
        designed to be made with hot milk, so you can enjoy a rich and
        creamy, crisp and minty cup anytime.
    --  Starbucks( )VIA(®) Ready Brew Christmas Blend - Enjoy the
        tradition of Starbucks(® )Christmas Blend wherever your holiday
        plans take you with this instant and microground coffee that
        provides a comforting taste of the holidays on-the-go!
    --  Tazo® Joy™- This limited time Tazo® holiday blend is
        perfect for sipping by the fireplace, with delicate yet full
        flavours, texture and complexity and a touch of peach flavour,
        rounding out the blend with lighter, floral notes.

More Must-Have Gifts for Anyone on Your List
Coffee lovers will love the array of tote-able gift ideas, including the 
Hammered Tumbler and festive Reusable Cup Sleeves, available in red recycled 
leather or gold, while home entertainers will appreciate Starbucks® 
make-your-own Cake Pop Kit, Holiday Red Carafe and Holiday Gift Samplers - the 
perfect accompaniment to a wonderful holiday meal. Don't forget about the 
kids, either! The Create-Your-Own Holiday Tumbler Activity Kit will keep them 
busy on cold winter mornings, while the limited-edition Nutcracker Bearista® 
Bear will keep them cozy throughout the season. And for the ultimate 
Starbucks fan? Let them hang a replica of our cups on the tree with the new 
2012 Gold Starbucks® Cup Ornament.

Show Starbucks Your Holiday Spirit! 
Help Starbucks celebrate the return of the red cups and get into the swing of 
the season with the Starbucks 11-day photo challenge! From today until 
November 12, Starbucks will issue a daily photo challenge via Twitter 
(@StarbucksCanada) using the hashtag #RedCupsChallenge. It will encourage 
Canadians to share a photo following a particular theme for the chance to win 
a $10 Starbucks Card eGift or 3 grand prizes of $250 Starbucks Card eGifts! 
In addition to receiving the Starbucks Card eGift, ten winners will have their 
photos collected and re-posted in a Starbucks Canada Facebook album.NO 
PURCHASE NECESSARY TO ENTER OR WIN. This Contest is offered and open only to 
persons legally residing in Canada (excluding Province of Quebec) who have 
reached the age of majority in their province or territory of residence at 
time of entry in this Contest. Contest starts on or about November 2(nd) 
12:00am Eastern Time and ends November 12(th) 11:59:59pm Eastern Time. Void 
where prohibited. Odds of winning depend on number of eligible entries 
received. Subject to Official Rules, available at 
http://Starbucks.ca/Rekindle.

About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing 
and roasting the highest-quality arabica coffee in the world. Today, with 
stores around the globe, the company is the premier roaster and retailer of 
specialty coffee in the world. Through our unwavering commitment to excellence 
and our guiding principles, we bring the unique Starbucks Experience to life 
for every customer through every cup. To share in the experience, please visit 
us in our stores or online at www.starbucksstore.ca.

Or high-res images, please contact:

Andrée Gage, Edelman 416.849.3147 andree.gage@edelman.com

Image with caption: "Return of handcrafted holiday beverages in iconic red 
cups signals the start of the holiday season at Starbucks (CNW Group/Starbucks 
Coffee Company)". Image available at:  
http://photos.newswire.ca/images/download/20121102_C4410_PHOTO_EN_20062.jpg

SOURCE: Starbucks Coffee Company

To view this news release in HTML formatting, please use the following URL: 
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CO: Starbucks Coffee Company
ST: Ontario
NI: FBR FOD 

-0- Nov/02/2012 10:00 GMT


 
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