Transporters – Volvo Group’s game is most popular

  Transporters – Volvo Group’s game is most popular

Business Wire

GÖTEBORG, Sweden -- November 02, 2012

Regulatory News:

Just three days after the Volvo Group (STO:VOLVA)(STO:VOLVB) launched
Transporters, the new game is topping the list of the most frequently
downloaded free apps in App Store.

“It’s wonderful that so many people have downloaded the game. This gives us
new opportunities to show how the Volvo Group contributes to society,” says
Mårten Wikforss, Executive Vice President Corporate Communications at the
Volvo Group.

In just 72 hours the Volvo Group’s digital game, Transporters, has become App
Store’s most frequently downloaded free app for smartphones and tablets. The
game is part of a global campaign to launch Volvo Groups news site Global News
for a broader audience. In Transporters you get behind the wheel of one of the
Group’s wide range of vehicles and carry out a number of assignments. By
picking up objects and avoiding obstacles in a variety of environments, you
take part in a virtual journey through the everyday operating world of the
Volvo Group.

“We are constantly on the lookout for new ways of communicating, and with
Transporters we wanted to show in an enjoyable way how our products impact
everyday life,” says Mårten Wikforss.

“No matter whether we are talking about carrying food, transporting people,
delivering goods or constructing roads and houses, Volvo Group vehicles
provide vital assistance in the everyday functions of the societies in which
we live – seven days a week.”

You can play Transporters on www.volvogroup.com/transporters and read more
about the Volvo Group and its role in society on
www.volvogroup.com/globalnews.

Download the app from:

App Store: http://bitly.com/PBFt2W

Google Play: http://bitly.com/SmNsjI

November 2, 2012

Journalists requiring additional information are asked to contact Media
Relations, +46(0)31-66 11 81

For more stories from the Volvo Group, please visit
http://www.volvogroup.com/globalnews.

The Volvo Group is one of the world’s leading manufacturers of trucks, buses
and construction equipment, drive systems for marine and industrial
applications. The Group also provides complete solutions for financing and
service. The Volvo Group, which employs about 115,000 people, has production
facilities in 20 countries and sells its products in more than 190 markets. In
2011, annual sales of the Volvo Group amounted to about SEK 310 billion. The
Volvo Group is a publicly-held company headquartered in Göteborg, Sweden.
Volvo shares are listed on OMX Nordic Exchange Stockholm. For more
information, please visit www.volvogroup.com or www.volvogroup.mobi if you are
using your mobile phone.

This information was brought to you by Cision http://www.cisionwire.com

Contact:

Media Relations
+46(0)31-66 11 81
 
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