Canadian Tire and Canadian Tire Jumpstart Call on Rudolph to Raise Funds for
Canadian Tire and Jumpstart partner with Santa Claus parade for Red Nose
TORONTO, Nov. 2, 2012 /CNW/ - Canadian Tire and Canadian Tire Jumpstart
Charities today announced a partnership with The Santa Claus Parade for the
2012 Red Nose program. Through the program, select Canadian Tire stores across
the Toronto area will sell red noses with proceeds going to Jumpstart and The
Santa Claus Parade.
Red noses will be sold in 30 Toronto area Canadian Tire stores. Noses will be
sold for $2 each, with proceeds evenly split between Jumpstart and The Santa
Claus Parade. Customers can purchase the red noses from November 1 through
November 18. Red noses will also be available for purchase from the Air Cadets
on the day of the Parade, November 18.
"This is the first time Jumpstart has partnered with The Santa Claus Parade
and we are excited to increase the number of children that Jumpstart can help
through this campaign," said Landon French, Vice-President, Community
Relations, Canadian Tire Corporation. "Torontonians and the millions of
Canadians who watch the broadcast on television look forward to this parade
every year and we hope kids, and kids-at-heart, show their holiday spirit and
purchase a red nose in support of this important cause."
Sunday, November 18 is the 108(th) Annual Santa Claus Parade and for the
second year, Canadian Tire's float will host the first lady of the North, Mrs.
Claus. The float will also showcase Mr. And Mrs. Claus' North Pole home and
will host a number of Santa's elves. This will be the 30(th) year Canadian
Tire has been a sponsor of The Santa Claus Parade.
ABOUT CANADIAN TIRE
Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.a) is one of Canada's
most-shopped general retailers and the country's largest sporting goods
retailer, with more than 1,700 retail and gasoline outlets from
coast-to-coast. Our primary retail business categories - Automotive, Living,
Fixing, Sports, Playing and Apparel - are supported and strengthened by our
Financial Services division, which offers such products and services as
Canadian Tire home services, credit cards, retail deposits, in-store
financing, product warranties, and insurance. Nearly 68,000 people are
employed across the Canadian Tire enterprise, which was founded in 1922 and
remains one of Canada's most recognized and trusted brands.
ABOUT CANADIAN TIRE JUMPSTART CHARITIES
Canadian Tire Jumpstart is a national charitable program that helps
financially disadvantaged kids participate in organized sport and recreation
by covering registration, equipment and/or transportation costs. Since 2005,
Canadian Tire Jumpstart has helped give more than 500,000 Canadian kids the
chance to play and the momentum is stronger than ever. To lend your support,
visit Canadian Tire Jumpstart at jumpstart.canadiantire.ca.
ABOUT THE SANTA CLAUS PARADE
The Santa Claus Parade is the largest children's parade in North America and
largest outdoor entertainment event held in Canada every year. More
information on the parade, including even more exciting Parade details, can be
found at www.thesantaclausparade.com.
For more information or to schedule an interview, please contact:
Julie Bellissimo Canadian Tire Corporation 416-480-3180
SOURCE: CANADIAN TIRE CORPORATION, LIMITED
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CO: CANADIAN TIRE CORPORATION, LIMITED
-0- Nov/02/2012 16:00 GMT
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