Canadian Tire and Canadian Tire Jumpstart Call on Rudolph to Raise Funds for Charity

Canadian Tire and Canadian Tire Jumpstart Call on Rudolph to Raise Funds for 
Canadian Tire and Jumpstart partner with Santa Claus parade for Red Nose 
fundraising campaign 
TORONTO, Nov. 2, 2012 /CNW/ - Canadian Tire and Canadian Tire Jumpstart 
Charities today announced a partnership with The Santa Claus Parade for the 
2012 Red Nose program. Through the program, select Canadian Tire stores across 
the Toronto area will sell red noses with proceeds going to Jumpstart and The 
Santa Claus Parade. 
Red noses will be sold in 30 Toronto area Canadian Tire stores. Noses will be 
sold for $2 each, with proceeds evenly split between Jumpstart and The Santa 
Claus Parade. Customers can purchase the red noses from November 1 through 
November 18. Red noses will also be available for purchase from the Air Cadets 
on the day of the Parade, November 18. 
"This is the first time Jumpstart has partnered with The Santa Claus Parade 
and we are excited to increase the number of children that Jumpstart can help 
through this campaign," said Landon French, Vice-President, Community 
Relations, Canadian Tire Corporation. "Torontonians and the millions of 
Canadians who watch the broadcast on television look forward to this parade 
every year and we hope kids, and kids-at-heart, show their holiday spirit and 
purchase a red nose in support of this important cause." 
Sunday, November 18 is the 108(th) Annual Santa Claus Parade and for the 
second year, Canadian Tire's float will host the first lady of the North, Mrs. 
Claus. The float will also showcase Mr. And Mrs. Claus' North Pole home and 
will host a number of Santa's elves. This will be the 30(th) year Canadian 
Tire has been a sponsor of The Santa Claus Parade. 
Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.a) is one of Canada's 
most-shopped general retailers and the country's largest sporting goods 
retailer, with more than 1,700 retail and gasoline outlets from 
coast-to-coast. Our primary retail business categories - Automotive, Living, 
Fixing, Sports, Playing and Apparel - are supported and strengthened by our 
Financial Services division, which offers such products and services as 
Canadian Tire home services, credit cards, retail deposits, in-store 
financing, product warranties, and insurance. Nearly 68,000 people are 
employed across the Canadian Tire enterprise, which was founded in 1922 and 
remains one of Canada's most recognized and trusted brands. 
Canadian Tire Jumpstart is a national charitable program that helps 
financially disadvantaged kids participate in organized sport and recreation 
by covering registration, equipment and/or transportation costs. Since 2005, 
Canadian Tire Jumpstart has helped give more than 500,000 Canadian kids the 
chance to play and the momentum is stronger than ever. To lend your support, 
visit Canadian Tire Jumpstart at 
The Santa Claus Parade is the largest children's parade in North America and 
largest outdoor entertainment event held in Canada every year. More 
information on the parade, including even more exciting Parade details, can be 
found at 
For more information or to schedule an interview, please contact: 
Julie Bellissimo Canadian Tire Corporation 416-480-3180 
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ST: Ontario
-0- Nov/02/2012 16:00 GMT
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