MEplusYOU Selected to Guide Digital and Social Initiatives for
DALLAS, TX -- (Marketwire) -- 11/02/12 -- MEplusYOU (formerly
imc^2), a strategic and creative agency, announced it has been
selected by MoneyGram (NYSE: MGI), a leading global money transfer
company, to help develop digital and social programs, improve the
user experience for its websites in various countries and implement
MoneyGram's brand identity across its online channels.
MEplusYOU was chosen for its rich heritage in digital and social
media and distinctive approach to building brand awareness.
MEplusYOU is currently working with MoneyGram to develop strategies
for seasonal marketing campaigns to increase social engagement with
"The most effective marketing helps brands build authentic
relationships between brands and people. Through our new business
relationship, we look forward to working with MoneyGram to strengthen
the brand relationships it has with its consumers," said MEplusYOU
senior vice president, Tim Rumpler.
To learn more about MEplusYOU, visit www.MEplusYOU.com, connect with
the agency at facebook.com/MEplusYOUagency or follow @MPYagency.
MoneyGram, a leading money transfer company, enables
consumers who are not fully served by traditional financial
institutions to meet their financial needs. MoneyGram offers bill
payment services in the United States and Canada and money transfer
services worldwide through a global network of more than 284,000
agent locations -- including retailers, international post offices
and financial institutions -- in 196 countries and territories. To
learn more about money transfer or bill payment at an agent location
or online, visit moneygram.com or connect on Facebook.
MEplusYOU is a strategic and creative agency that
believes authentic relationships fuel astonishing brands. In today's
complex digitally and socially centered landscape, MEplusYOU's
purpose-driven formula activates paid, earned, shared and owned media
to produce breakthrough results. With offices in Dallas and New York,
the agency's client portfolio spans many industries and includes
companies such as Procter & Gamble, MoneyGram, Louisville Slugger,
Samsung and Houghton Mifflin Harcourt. MEplusYOU is an Agencies of
Change company. For more information, visit www.MEplusYOU.com and
Sarah Krnavek Marshall
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