Coach Awarded $257 Million Default Judgment in Anti-Counterfeiting Case

  Coach Awarded $257 Million Default Judgment in Anti-Counterfeiting Case

                     Takes Ownership of Over 500 Websites

Business Wire

NEW YORK -- November 02, 2012

Coach, Inc. (NYSE:COH) (SEHK:6388), a leading marketer of modern classic
American accessories, today announced that it has obtained a default judgment
of $257 million in a lawsuit filed in Illinois Federal Court against
individuals and businesses that operate websites selling counterfeit Coach
merchandise. The judgment also awards Coach the ownership of 573 internet
domain names, which are the websites from which defendants conducted their
illegal operations.

This judgment is the latest victory in Coach’s campaign against
counterfeiters. Coach launched its comprehensive anti-counterfeiting
litigation campaign, known as “Operation Turnlock” in May of 2009. Operation
Turnlock was designed to make business increasingly more difficult for those
involved in any aspect of trafficking in counterfeit goods.

“The magnitude of this judgment underscores the severity and illegality of
counterfeiting, and sends a clear message that our courts will enforce the
law. This judgment should serve as a warning to everyone involved in any
aspect of trafficking in counterfeit goods that Coach will find you and will
seek to impose the harshest penalties available against you,” said Todd Kahn,
Executive Vice President and General Counsel of Coach.

“In addition to the award, obtaining the domain names used by defendants in
this case is a tremendous achievement. All the illegal websites operated by
defendants include the word “Coach” in the domain name (also known as the
website address) which potentially confuses consumers into believing that they
are purchasing genuine Coach merchandise,” said Nancy Axilrod, Vice President
and Deputy General Counsel of Coach.

Since the inception of Operation Turnlock, Coach has filed lawsuits and
obtained significant monetary awards against virtually every link in the chain
of counterfeit distribution, including manufacturers, wholesalers, retail
operators, those operating websites, as well as flea market operators and
landlords who provide a location from which others sell counterfeit

Coach, with headquarters in New York, is a leading American marketer of fine
accessories and gifts for women and men, including handbags, men’s bags,
women’s and men’s small leathergoods, weekend and travel accessories,
footwear, watches, outerwear, scarves, sunwear, fragrance, jewelry and related
accessories. Coach is sold worldwide through Coach stores, select department
stores and specialty stores, and through Coach’s website at
Coach’s common stock is traded on the New York Stock Exchange under the symbol
COH and Coach’s Hong Kong Depositary Receipts are traded on The Stock Exchange
of Hong Kong Limited under the symbol 6388.

Neither the Hong Kong Depositary Receipts nor the Hong Kong Depositary Shares
evidenced thereby have been or will be registered under the U.S. Securities
Act of 1933, as amended (the "Securities Act"), and may not be offered or sold
in the United States or to, or for the account of, a U.S. Person (within the
meaning of Regulation S under the Securities Act), absent registration or an
applicable exemption from the registration requirements. Hedging transactions
involving these securities may not be conducted unless in compliance with the
Securities Act.

This press release contains forward-looking statements based on management's
current expectations. These statements can be identified by the use of
forward-looking terminology such as "may," "will," "should," "expect,"
“confidence,” “trends,” "intend," "estimate," "on track," "are positioned to,"
“on course,” “opportunity,” “become,” “forward,” "continue," "project,"
"guidance," “target,” "forecast,” “achieve,” "anticipated," or comparable
terms. Future results may differ materially from management's current
expectations, based upon risks and uncertainties such as expected economic
trends, the ability to anticipate consumer preferences, the ability to control
costs, etc. Please refer to Coach’s latest Annual Report on Form 10-K for a
complete list of risk factors.


Analysts & Media:
Andrea Shaw Resnick, 212-629-2618
SVP Investor Relations & Corporate Communications
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