IHG's Hotel Indigo® Brand Knows That When It Comes To The Untold Story Of A
Neighborhood, "Locals Know Best"
The upscale boutique hotel brand invites consumers to share photos of their
local favorites for a chance to win a Hotel Indigo neighborhood experience
ATLANTA, Nov. 2, 2012
ATLANTA, Nov. 2, 2012 /PRNewswire/ --Every neighborhood has a story, from the
"Visual Music" of Midtown Atlanta and "The Scent of Style" in New York's
Chelsea to the "Vaulted Treasures" of London's Tower Hill. IHG's upscale
boutique hotel brand, Hotel Indigo®, brings these local neighborhood stories
to life in each of its nearly 50 hotels around the globe. With its "Locals
Know Best: My Neighborhood Snapshot" campaign, the Hotel Indigo brand is
inviting locals to tell their neighborhood story, for the chance to experience
one of six Hotel Indigo neighborhoods like a local.
Each Hotel Indigo hotel's neighborhood story is woven throughout the guest
experience, through the inspired service delivered by the locals on the hotel
team and the locally sourced food and drinks served in the restaurant and bar,
to the art, photography and architecture incorporated into the hotel's design.
At the Hotel Indigo Atlanta-Midtown, for example, the story of "visual music"
is told through the hotel's design, inspired by the nearby historic Fox
Theater. The Hotel Indigo San Diego Gaslamp Quarter tells the story of the
natural environment surrounding the hotel, with a particular focus on water,
with locally sourced seafood and glass "nanowalls" that open in the front
lobby, bringing the one-of-a-kind San Diego weather indoors for guests.
"We know what's unique and distinctive about our Hotel Indigo neighborhoods,
and we tell that story within our hotels, especially through images," said
Mary Dogan Winslow, director, Americas Brand Management, Hotel Indigo, IHG.
"We're inviting locals to share photos with us that tell the story of their
own neighborhoods, where they go to get the most authentic food, what's the
tastiest local microbrew, where to hear the best local band. When it comes to
discovering the untold story of a neighborhood, locals truly know best."
Each week, from now through Dec. 12, 2012, a true local in one of six Hotel
Indigo neighborhoods, Atlanta, Nashville, San Diego, San Antonio, New York,
and Asheville, N.C., will share their neighborhood snapshot on the Hotel
Indigo Facebook page, telling a story through pictures of what their favorite
things are to Do, See, Hear, Taste, Drink and Buy. Consumers are invited to
upload photos of their own local favorites, for the chance to win weekly
prizes or the final grand prize, their choice of one of the six local
In addition to the grand prize, consumers who enter the "Locals Know Best: My
Neighborhood Snapshot" sweepstakes will have the chance to win weekly prizes
that highlight authentic experiences in each featured neighborhood: music and
memorabilia from notable artists who've played at the Fox Theater in Midtown
Atlanta; large woodblock posters from Hatch Show Print in Nashville; fashion
books and magazines associated with notable alumni of the Fashion Institute of
Technology in New York's Chelsea neighborhood; a French press coffee maker and
select coffees from San Diego; membership in a pimento cheese of the month
club from Asheville, N.C.; and a custom cowboy hat from San Antonio.
For complete rules and entry details, visit www.ihg.co/lkb.
About Hotel Indigo^®
Hotel Indigo^® is an upscale boutique brand that delivers a refreshing and
inviting guest experience that is truly reflective of the local community.
From the locally-inspired murals to the renewal program where the images,
music, scent, and menu items change throughout the year, Hotel Indigo^®
delivers a vibrant, engaging and genuine boutique experience that gives guests
the confidence to step out and explore the local neighborhood. Each Hotel
Indigo^® property is unique and designed to reflect the local culture,
character and geography of the surrounding area while brand hallmarks ensure
consistent and reliable service from location to location. No two hotels are
For more information or to make a reservation, visit www.hotelindigo.com,
Twitter www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organization with nine hotel brands including InterContinental® Hotels &
Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels
and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as
well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG
also manages Priority Club® Rewards, the world's first and largest hotel
loyalty program with over 67 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than
666,000 guest rooms in nearly 100 countries and territories. With more than
1,000 hotels in its development pipeline, IHG expects to recruit around 90,000
people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is
incorporated in Great Britain and registered in England and Wales.
Visitwww.ihg.comfor hotel information and reservations
andwww.priorityclub.comfor more on Priority Club Rewards. For our latest
SOURCE InterContinental Hotels Group
Contact: Caroline Huston, IHG, email@example.com, +1-770-604-2495
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