Alzheimer's Foundation of America Encourages Americans to Take Advantage of Free, Confidential Memory Screenings

 Alzheimer's Foundation of America Encourages Americans to Take Advantage of
                     Free, Confidential Memory Screenings

PR Newswire

NEW YORK, Nov. 1, 2012

Tenth Annual National Memory Screening Day Underscores Increased Focus on
Alzheimer's Disease

NEW YORK, Nov. 1, 2012 /PRNewswire-USNewswire/ --Misperceptions about
Alzheimer's disease and other memory problems continue to lead many Americans
to believe that memory loss, personality changes and other symptoms are a
"normal part of aging." That's why the Alzheimer's Foundation of America
(AFA) is encouraging anyone with memory concerns and those interested in
learning about brain health to take part in its 10^th annual National Memory
Screening Day (NMSD) on November 13. 

About 2,500 community sites nationwide will be offering free, confidential
memory screenings and educational materials about memory problems and
successful aging on NMSD itself or another day in November. The event takes
place during National Alzheimer's Disease Awareness Month.

An initiative that began in 2003 and has grown exponentially since, NMSD marks
its 10^th anniversary as the nation is focusing increasing attention on the
escalating incidence of Alzheimer's disease.

The first National Plan to Address Alzheimer's Disease, released in May by the
U.S. Department of Health and Human Services, includes a call for a greater
emphasis on early diagnosis, as well as educating the public and healthcare
professionals about Alzheimer's disease and related dementias. In addition, a
new Medicare annual wellness exam includes detection of cognitive impairment
as one of the free preventive services for beneficiaries.

"It's time to bring memory concerns more into the mainstream," said Eric J.
Hall, AFA's president and CEO. "While it may seem unconventional for a
healthcare professional to provide a memory screening at a community venue
like a library, a house of worship or even a shopping mall, a decade of
hands-on experience in testing hundreds of thousands of people through AFA's
memory screening initiative has made clear that these tools are an effective
intervention—a first and convenient step to finding out what's really going
on. And in reality, it can end up making a real change in people's lives."

During NMSD, qualified healthcare professionals across the country will
administer face-to-face screenings. A screening consists of a series of
questions and tasks, and takes about five to 10 minutes. Screeners emphasize
that the test results do not represent a diagnosis, and encourage people with
below-normal scores as well as those who still have concerns to pursue a full
medical exam. 

Participating sites include Alzheimer's agencies, senior centers, assisted
living facilities, libraries, Ys, doctor's offices, and pharmacies. Among
them, Kmart's 922 pharmacies will offer the memory screenings, as well as
blood pressure and body mass index screenings, on November 14. To locate a
screening site, visit or call (toll-free)

Evidence that memory problems are not being addressed, an AFA survey of NMSD
participants in 2010 found that 92 percent of those polled had never been
given a screening by their primary healthcare provider; what's more, 83
percent who were worried about their memory had not discussed their concerns
with a healthcare provider. Nearly 12 percent of participants surveyed failed
the administered screening test.

According to the findings of a recent survey conducted by Harris Interactive
for AFA, two-thirds of caregivers said they initially mistook behavioral
symptoms of Alzheimer's disease, such as irritability and aggression, as
"normal aging." As a result, those false impressions delayed their loved one's
diagnosis of the incurable brain disorder.

"The results of past National Memory Screening Days highlight the value of
early detection of memory problems and point the way to proper clinical
diagnosis," emphasized J. Wesson Ashford, M.D., Ph.D., chair of AFA's Memory
Screening Advisory Board and senior research scientist at Stanford/VA Medical
Center, Palo Alto, CA.

According to research reports, general practitioners miss about half of all
dementia cases. Some memory problems can be readily treated, such as those
caused by vitamin deficiencies or thyroid problems. Other memory problems
might result from causes that are not currently reversible, such as
Alzheimer's disease.

Ashford noted that "early recognition of Alzheimer's disease can help
diagnosed individuals and their families in many ways." For instance, they can
benefit from available treatments that can help slow progression of symptoms,
as well as plan for the future and access social services support.

A recent survey by Working Mother magazine found that 84 percent of caregivers
of family members with Alzheimer's disease said they would want to be
diagnosed early and 51 percent wish their loved ones had been diagnosed

As many as 5.1 million Americans have Alzheimer's disease, which causes loss
of memory and other intellectual functions, and is the sixth leading cause of
death in the United States. Warning signs include forgetting people's names
and events, asking repetitive questions, loss of verbal or written skills,
confusion and personality changes.

This year, more than 30 leading professional organizations, including the
American Academy of Neurology, are supporting NMSD. Silver sponsors are
Accera, Inc., Forest Laboratories, Novartis Pharmaceuticals and Senior

The Alzheimer's Foundation of America, based in New York, is a national
nonprofit organization that unites more than 1,600 member organizations
nationwide with the goal of providing optimal care and services to individuals
confronting dementia, and to their caregivers and families. Its services
include counseling and referrals by licensed social workers via a toll-free
hot line, e-mail, Skype, and live chat; educational materials; a free
quarterly magazine for caregivers; and professional training. For more
information about AFA, call toll-free 866-232-8484 or visit

SOURCE Alzheimer's Foundation of America

Contact: Carol Steinberg, +1-866-232-8484,
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