Zynga and Chef Jamie Oliver Bring the Food Revolution to ChefVille and Beyond
Players Embark on a Series of Revolutionary Food Quests Cooked Up by the Chef
as They Run Their Dream Restaurant With Friends and Support Jamie Oliver's
SAN FRANCISCO, Nov. 1, 2012 (GLOBE NEWSWIRE) -- Zynga (Nasdaq:ZNGA), the
world's leading provider of social game services, today announced a
partnership to bring world-renowned chef and founder of the Food Revolution,
Jamie Oliver, to ChefVille. Starting today, Oliver will infuse his passion for
sustainable, unprocessed and fresh cuisine into ChefVille, taking players on a
series of quests centered on growing your own produce and simple cooking.
ChefVille's millions of players will be able to make smart choices while
manning the stoves in their restaurants – cooking up healthful, fresh food
that tastes as good as it looks. Players will also have the opportunity to
contribute to Jamie Oliver's Food Revolution, a global movement that allows
people who love food to come together to share information, talents and
resources, through the work of Jamie's global charities.
ChefVille, which launched in August, is Zynga's newest take on restaurant
games – delivering players a unique culinary experience that allows them to
create and run the restaurant of their dreams and master a variety of cuisines
from around the world, while unlocking real-life recipes and connecting with
family and friends.
"Good food is for everyone, wherever you are in the world, and if you know how
to cook, you've got an incredibly valuable life-skill. Arming and
inspiringChefVilleplayers with the means to develop their cooking skills and
food knowledge – while having fun – is a brilliantway to motivate people to
cook from scratch at home using quality fresh ingredients, and to ignite their
interest in food," said Jamie Oliver. "Through my books and TV series,
campaigns, Food Revolution Day and now social games like Zynga'sChefVille,
I'm trying to inspire change in people's eating habits and show just how easy
it is to cook fresh, nutritious and delicious food no matter who you are or
where you live."
Throughout the next two weeks, ChefVille players will be guided by Oliver's
ChefVille avatar through a series of quests concocted by the chef – ranging
from simple cooking with fresh ingredients to sustainable produce cultivation.
Players will also have the opportunity to contribute to the real food movement
by purchasing a charity pack in ChefVille that includes limited edition
virtual goods, with Zynga and Facebook donating all proceeds from the charity
pack purchases to Jamie's global charities.
"ChefVille is all about smart ingredients that matter. From going to the
butcher to purchase organic meats to visiting the farmers market for fruits
and vegetable – players are immersed in a culinary world that encourages
local, sustainable and healthful eating," said Jason Everett, Executive
Producer of ChefVille, Zynga. "We are excited to bring Jamie Oliver's passion
for healthy living through food to ChefVille – giving players an opportunity
to learn from this renowned chef, while also giving our players a chance to
give back to others through charitable contributions to the Jamie Oliver Food
Jamie Oliver ChefVille quests include:
*Cultivating and crafting – Players learn the importance of sustainability
by growing fresh ingredients in recycled garden containers that they build
from scratch using discarded materials like an old boot and broken pot.
*Real ingredients – Players harvest fresh produce such as carrots, lettuce
and peppers to cook and serve up delicious meals directly to their
*Lend a hand – Players help neighbors by tending to their gardens and
*Dine and contribute – Players can purchase a charity pack in ChefVille
that includes items such as an English garden and a topiary.
Jamie Oliver is the founder and driving force who inspired millions around the
world to join the Food Revolution. In 2010, as part of the ABC TV series,
Jamie's Food Revolution, Jamie worked to improve school food and set up a
community kitchen in Huntington, West Virginia to teach people how to cook
from scratch. The show received a great response and a second series followed,
tackling school food and eating habits in Los Angeles. Jamie set up the Jamie
Oliver Food Foundation, a non-profit organization, to continue this work
across America and inspire people everywhere to stand up for real food. The
Food Revolution is now a global movement, reaching communities around the
world through a network of volunteers, tackling the obesity epidemic and
diet-related diseases with better food education and cooking fresh, real food
ChefVilleis free to play on Facebook athttp://apps.facebook.com/ChefVille
and on Zynga.com.
TheChefVillelogo and game images can be found
More information can also be found via the Zynga blog
Zynga Inc. is the world's leading provider of social game services with
approximately 311 million monthly active users playing its games, which
include Zynga Poker, Words With Friends, Scramble With Friends, Gems With
Friends, Draw Something, FarmVille2, ChefVille, CityVille, Bubble Safari and
Ruby Blast. Zynga's games are available on a number of global platforms,
including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android.
Zynga is headquartered in San Francisco, California.
About the Food Revolution
The Food Revolution is a global movement that allows people who love food to
come together to share information, talents and resources and also to pass on
their knowledge and highlight the world's food issues. All around the globe,
people work together to make a difference. The Food Revolution is about
connecting with your community in schools, restaurants and local businesses.
We want to inspire change in people's food habits and to promote the mission
for better food and education for everyone.
About Jamie Oliver's Global Charities
Jamie's foundation projects span three continents. In the UK, the Better Food
Foundation oversees the Fifteen Apprenticeship Programme, Ministry of Food and
Kitchen Garden Project. In the U.S., the Jamie Oliver Food Foundation, a 501c3
non-profit organization, works to bring food education to schools and youth
groups, businesses and communities through raising awareness, meaningful
partnerships and hands-on training. In Australia the Ministry of Food works in
partnership with The Good Foundation to bring hands-on cooking skills to local
This release contains forward-looking statements relating to, among other
things, Zynga's partnership with Jamie Oliver and the Food Revolution, the
launch of features and quests in ChefVille, the success of ChefVille and
Zynga's future operational plans for its business. The success of the matters
covered by such forward-looking statements involves risks.Actual results
could differ materially from those predicted or implied.Factors that could
cause or contribute to such differences include, among other things, changes
in player interests, our relationship and agreements with Facebook or the
Facebook platform.More information about the risks Zynga faces is included in
the quarterly and annual reports filed with the SEC, copies of which may be
obtained at http://investor.zynga.com or the SEC's web site at
www.sec.gov.Undue reliance should not be placed on the forward-looking
statements in this release.Zynga assumes no obligation to update such
CONTACT: Press Contacts:
Zynga Inc. Logo
Press spacebar to pause and continue. Press esc to stop.