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Zipcar Launches Miami as 20th Major Metro Market

               Zipcar Launches Miami as 20th Major Metro Market

Zipcar Brings Sustainable, Reliable and Convenient Transportation Alternatives
to Miami Residents

PR Newswire

CAMBRIDGE, Mass. and MIAMI, Nov. 1, 2012

CAMBRIDGE, Mass. and MIAMI, Nov. 1, 2012 /PRNewswire/-- Zipcar, Inc. (Nasdaq:
ZIP), the world's leading car sharing network, with the support of City of
Miami Mayor Tomas Regalado and Commissioner Marc Sarnoff, today announced the
expansion of the Zipcar car sharing network into the City of Miami. With this
launch, Miami becomes Zipcar's 20th major metropolitan market.

(Logo: http://photos.prnewswire.com/prnh/20111118/MM09809LOGO )

The new program will provide Miami residents, visitors and businesses with
increased access to convenient transportation options that reduce downtown
parking demand, traffic congestion and the city's carbon footprint overall,
while also helping to foster a more pedestrian-friendly community. Zipcar has
also offered car sharing on the campus of University of Miami since 2008,
where it has been extremely well-received by students, faculty and staff, as
well as by members of the local community.

"With the flexibility, reliability and convenience that Zipcar offers, along
with our variety of fun and functional vehicle choices, Miami residents now
have more options to meet their transportation needs," said Mark Norman,
Zipcar president and COO. "Whether they want to run an errand at Home Depot,
attend a business meeting, or go on a weekend road trip to the Florida Keys,
we give our members the option to drive what, when, where and how they want."

Zipcar in the Miami area will offer hybrids, convertibles, sedans, SUVs and
pickup trucks, as well as Mercedes C250s and Audi A3s. Vehicles are
conveniently located throughout Downtown Miami, Brickell, South Beach and
Coral Gables.

"We're excited to welcome Zipcar to Miami, and believe the availability of
Zipcar's services will complement the many forms of transportation used by our
residents and visitors, including bicycles, trolleys, shuttles and our public
transit system," said Mayor Regalado. "This new program will offer a
sustainable and cost-effective option for those who occasionally need a car,
and fits in well with our approach to smart urban living here in Miami."

"Introducing Zipcars into Miami is a big step in encouraging the local
community to further use alternative modes of transportation, which will help
cut back on emissions, limit traffic congestion and alleviate parking
concerns, while helping support the city's efforts to make alternate travel
options more efficient, economical and sustainable," said Commissioner
Sarnoff.

In addition to local residents, students and visitors, the Zipcar program in
Miami is available to employees of local businesses through the "Zipcar for
Business" program that offers discounted driving rates Monday through Friday.
This program helps businesses save money, meet environmental sustainability
goals and reduce parking requirements by providing their employees with access
to Zipcars for business needs and other uses.

Zipcar hourly and daily rates include gas, reserved parking spots, insurance,
roadside assistance and up to 180 miles of driving per day. Cars can be
reserved for as short as an hour or for multiple days. Rates downtown start as
low as $9.75 per hour and $69 per day (24 hours). For more information on
joining Zipcar, visit www.zipcar.com.

About Zipcar
Zipcar is the world's leading car-sharing network with more than 730,000
members and over 10,000 vehicles in urban areas and college campuses
throughout the United States, Canada, the United Kingdom, Spain and Austria.
Zipcar offers more than 30 makes and models of self-service vehicles by the
hour or day to residents and businesses looking for an alternative to the high
costs and hassles of owning a car. More information is available at
www.zipcar.com. 

Zipcar and the Zipcar logo are trademarks of Zipcar, Inc.

This press release includes forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995 that are subject to
risks, uncertainties and other factors, including statements with respect to
the attractiveness of the Miami market for car sharing. Among the factors
that could cause our actual results to differ materially from those indicated
by such forward-looking statements include our ability to attract new members
and retain existing members, adverse economic conditions in general and
adverse economic conditions specifically affecting the markets in which we
operate, and our ability to maintain high levels of member satisfaction and
loyalty and other risks detailed inour filings with the Securities and
Exchange Commission, which are available at www.sec.gov. All forward-looking
statements reflectour expectations only as of the date of this release and
should not be relied upon as reflectingour views, expectations or beliefs at
any date subsequent to the date of this release.

ZIP-F

SOURCE Zipcar, Inc.

Website: http://www.zipcar.com
Contact: Colleen McCormick, +1-617-336-4342, cmccormick@zipcar.com
 
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