Power Your Possibilities: iGO Announces New Brand Identity and Product Line
SCOTTSDALE, Ariz., Nov. 1, 2012 (GLOBE NEWSWIRE) -- iGO (Nasdaq:IGOI), a
globally leading mobile accessories company, announced today the launch of its
new corporate identity with the roll out of its redesigned brand – integrating
everything from a new logo and color palette to a revitalized website and
product line. The refresh celebrates the success of the brand's reputation for
premium power solutions over the past seventeen years and matches the
company's modern and imaginative approach to design, pushing boundaries of the
In the words of Seth Egorin, iGo's VP of Marketing, "The goal for our brand
progression is to showcase a distinct and modern identity as a consumer
electronics company. The new iGO tagline – 'Power Your Possibilities' – was
inspired by the ever-growing need for mobile power to support the fast-paced
lifestyles of today."
iGO aims to deliver power to people through innovative products that are both
functionally and aesthetically compelling. With a foundation built on quality
and a new corporate identity, iGO stays aligned with the engineering that has
historically made their customers happy.
The main message behind iGO's newly refined identity is to capture the energy
of consumers and empower them to have a constant connection to the most relied
on mobile devices. "In conjunction with a fresh look and feel, iGO is in the
process of rolling out an innovative product line dedicated to providing power
to people of all walks of life," said Mike Heil, iGO's CEO. "Power to the
startup owner sitting on a conference call, power to the parents capturing
their child's first steps, and power to the adventurer exploring all ends of
Shop for products and learn more about the new iGO at https://www.igo.com
iGO media and sales team will be present at CES 2013 in Las Vegas. To schedule
a meeting or request more information, please contact Haley Davison at
About iGO: iGO has been a leader in the mobile accessories industry since
1995, offering premium power solutions for laptop computers and electronic
mobile devices that enhance the possibility of living life fully charged.
iGO's universal chargers, batteries, and audio accessories offer revolutionary
support and performance that elevates the mobile consumer experience across
all pursuits and passions.
CONTACT: Haley Davison
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