Astral Out-of-Home dominates the Gardiner Expressway with the addition of six
new digital advertising faces
MONTREAL, Nov. 1, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of Astral
Media Inc. (ACM.A ACM.B), announced today the addition of six new digital
advertising faces on Toronto's Gardiner Expressway. Three 14X48 faces will be
added to the largest outdoor digital network in Canada, bringing the total to
44 faces—including 20 in Toronto. The faces will be installed in January
2013. These additions consolidate Astral Out-of-Home's leadership position in
digital outdoor digital advertising in Canada.
The six new faces will also include three spectacular new vertical products
that measure 24 feet long by 32 feet high. These unique and innovative
landmark locations will be offered as exclusive properties to advertisers who
want to secure their permanent presence along one of Canada's busiest
thoroughfares leading in and out of the Toronto downtown core.
"Astral Out-of-Home is proud to consolidate its leadership position in digital
outdoor advertising on one of the busiest thoroughfares in Toronto," said Luc
Sabbatini, president of Astral Out-of-Home. "We maintain our commitment to
both the expansion of our Digital Network and to our advertisers by continuing
to offer them new and innovative ways to connect with consumers in the
The digital faces feature advanced LED (light-emitting diodes) display
technology, capable of reproducing millions of colours in high resolution and
providing remarkable readability night and day. Astral Out-of-Home's Digital
Network and new vertical advertising faces are programmed on demand and
managed remotely from Astral's state-of-the-art and ultra-modern control and
broadcast centre in Montréal.
Astral Out-of-Home is one of Canada's leading out-of-home advertising
companies with more than 9,500 strategically-placed advertising faces in key
markets in Québec, Ontario, and British Columbia. As a forward-looking
company, Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate in
Founded in 1961, Astral is one of Canada's largest media companies. It
operates several media properties—pay and specialty television, radio,
out-of-home advertising and digital media properties—among the most popular
in the country. Astral plays a central role in community life across the
country by offering diverse, rich and vibrant programming that meets the
tastes and needs of consumers and advertisers alike. To learn more about
Astral, go toastral.com.
Business Media: Olivier Racette Adviser Corporate Communications Astral
Media Inc. 514 939-5000 email@example.com
Trade and Industry Publications: Nathalie Doré Vice President, Marketing and
Media Creativity Astral Out-of-Home 514 529-3204 firstname.lastname@example.org
SOURCE: ASTRAL MEDIA INC.
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-0- Nov/01/2012 13:00 GMT
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