Astral Out-of-Home dominates the Gardiner Expressway with the addition of six new digital advertising faces

Astral Out-of-Home dominates the Gardiner Expressway with the addition of six 
new digital advertising faces 
MONTREAL, Nov. 1, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of Astral 
Media Inc. (ACM.A ACM.B), announced today the addition of six new digital 
advertising faces on Toronto's Gardiner Expressway. Three 14X48 faces will be 
added to the largest outdoor digital network in Canada, bringing the total to 
44 faces—including 20 in Toronto. The faces will be installed in January 
2013. These additions consolidate Astral Out-of-Home's leadership position in 
digital outdoor digital advertising in Canada. 
The six new faces will also include three spectacular new vertical products 
that measure 24 feet long by 32 feet high. These unique and innovative 
landmark locations will be offered as exclusive properties to advertisers who 
want to secure their permanent presence along one of Canada's busiest 
thoroughfares leading in and out of the Toronto downtown core. 
"Astral Out-of-Home is proud to consolidate its leadership position in digital 
outdoor advertising on one of the busiest thoroughfares in Toronto," said Luc 
Sabbatini, president of Astral Out-of-Home. "We maintain our commitment to 
both the expansion of our Digital Network and to our advertisers by continuing 
to offer them new and innovative ways to connect with consumers in the 
out-of-home space." 
The digital faces feature advanced LED (light-emitting diodes) display 
technology, capable of reproducing millions of colours in high resolution and 
providing remarkable readability night and day. Astral Out-of-Home's Digital 
Network and new vertical advertising faces are programmed on demand and 
managed remotely from Astral's state-of-the-art and ultra-modern control and 
broadcast centre in Montréal. 
Astral Out-of-Home is one of Canada's leading out-of-home advertising 
companies with more than 9,500 strategically-placed advertising faces in key 
markets in Québec, Ontario, and British Columbia. As a forward-looking 
company, Astral Out-of-Home has embarked on a series of green-and-clean 
initiatives to reduce its ecological footprint and actively participate in 
sustainable development. 
Founded in 1961, Astral is one of Canada's largest media companies. It 
operates several media properties—pay and specialty television, radio, 
out-of-home advertising and digital media properties—among the most popular 
in the country. Astral plays a central role in community life across the 
country by offering diverse, rich and vibrant programming that meets the 
tastes and needs of consumers and advertisers alike. To learn more about 
Astral, go 
Business Media: Olivier Racette Adviser Corporate Communications Astral 
Media Inc. 514 939-5000 
Trade and Industry Publications: Nathalie Doré Vice President, Marketing and 
Media Creativity Astral Out-of-Home 514 529-3204  
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CO: Astral
ST: Quebec
-0- Nov/01/2012 13:00 GMT
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