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Open Data Center Alliance Releases Comprehensive Requirements for $20B+ IaaS Market

  Open Data Center Alliance Releases Comprehensive Requirements for $20B+ IaaS

     Master Usage Models for Compute Infrastructure as a Service, Service
  Orchestration and Commercial Framework Build on Two Years of Requirements
     Definitions, Create Actionable Blueprint for Cloud Service Delivery

Business Wire

BEAVERTON, Ore. -- November 01, 2012

The Open Data Center Alliance today announced the release of three master
usage models integrating requirements from the Alliance’s wealth of
publications to help simplify provider delivery of cloud Infrastructure as a
Service (IaaS) solutions. With Gartner projecting that the IaaS market will
grow to more than $24 billion by 2016, these new usage models provide
requirements for Compute Infrastructure as a Service (CIaaS), Service
Orchestration and Commercial Framework, to drive interoperability and
accelerate service delivery.

Addressing a gamut of issues, including security, management and
interoperability, these Master Usage Models (MUMs) are designed to deliver a
comprehensive blueprint for cloud service delivery. Publication of these
master usage models should send a clear mandate to providers on customer
expectations for CIaaS solutions, and clarify requirements from solution stack
composition to business processes. The Alliance expects the MUMs to enable
providers to speed solutions to market and spur innovation by enabling service
differentiation through feature enhancements atop a standard solution

The publications, released as the Alliance celebrates its second anniversary,
represent input from across the Alliance’s more than 300 global members, as
well as leading solutions providers and standards organizations, and further
the Alliance’s mission to accelerate cloud adoption.

According to a recent survey, 13 percent of ODCA members have already made
purchasing decisions based on Alliance requirements, and more than two-thirds
of ODCA members surveyed have signaled their intent to integrate Alliance
requirements into purchasing decisions in the next 18 months. Those that will
benefit from these MUMs include:

  * Business decision makers and IT organizations involved in IaaS solutions
    planning, operations and procurement;
  * Solutions providers and technology vendors who seek a better understanding
    of customer needs in order to tailor specific products and services;
  * And standards organizations that require further insight in order to
    define open standards.

“Adoption of IaaS solutions is a priority for a large portion of ODCA members.
Comprehensive requirements for CIaaS will assist many companies as they source
services that are enterprise ready, and help remove obstacles for service
procurement,” said Mario Müller, Open Data Center Alliance chairman, and vice
president of IT infrastructure at BMW. “The consolidated input of members,
providers and standards organizations has driven the creation of a series of
master usage models that our enterprise members can use to guide IT planning,
and our provider members can follow to deliver services to the market. This
will help ensure that individual cloud offerings will work in harmony, across
deployments and independent of provider, and ultimately increase the
confidence of business decision makers and IT organizations.”

About the Master Usage Models

The three MUMs published today focus on CIaaS, the requirements to orchestrate
the service and acquiring the service through a commercial framework.


  * This master usage model and its supporting usage models describe the
    requirements for complete CIaaS solution. In order to meet these
    requirements for the broad range of service consumers, a common framework
    is required around which CIaaS can be defined, provisioned, monitored and
    managed. This usage model outlines a common set of principles, metrics and
    architectural frameworks, resulting in consistent capabilities, service
    levels and attributes across multiple providers, while still allowing the
    individual providers to innovate and differentiate. There are aspects of
    this usage model where requirements are more stringent than those found in
    popular public clouds today such as security, interoperability, and
    management models. The document will enable a clear path to delivery of
    CIaaS solutions that meet enterprise class requirements, helping to remove
    obstacles to broad IT adoption. The document was delivered through a
    strategic collaboration with the TM Forum, which today also announced a
    series of supplementary documents.

Service Orchestration

  * This master usage model defines a standard process for service integration
    which can be used as a reference model for improving interoperability
    between cloud providers and subscribers. This usage model defines factors
    such as programmatic interfaces, interaction patterns, control interfaces,
    and lifecycle management that will drive automation. By focusing on
    service discovery and orchestration for CIaaS, this document can reduce
    the barriers for service adoption and the transaction costs associated
    with service integration and maintenance for all parties.

Commercial Framework

  * Establishing a master services agreement between the provider and the
    consumer can take several months to negotiate, and can result in high
    legal costs on both sides. The purpose of a commercial framework master
    usage model is to drive efficiency and value through the standardization
    of the commercial dynamics involved in the cloud lifecycle. This usage
    model specifies requirements and definitions needed to create a set of
    standard commercial documents for cloud services providers that meets the
    demands of larger enterprises, and addresses one of the significant
    cost-elements and barriers to adoption of cloud services. In addition,
    providers will be free to invest in differentiated service delivery
    through efficient frameworks for market engagement.

For more information visit

About The Open Data Center Alliance

The Open Data Center Alliance℠ is an independent IT consortium comprised of
global IT leaders who have come together to provide a unified customer vision
for long-term data center requirements. The Alliance is led by a twelve member
steering committee which includes IT leaders BMW, Capgemini, China Unicom,
Deutsche Bank, JPMorgan Chase, Lockheed Martin, Marriott International, Inc.,
National Australia Bank, T-Systems, Terremark, Disney Technology Solutions and
Services, and UBS. Intel serves as technical advisor to the Alliance.

In support of its mission, the Alliance has delivered the first customer
requirements for cloud computing documented in eight Open Data Center Usage
Models which identify member prioritized requirements to resolve the most
pressing challenges facing cloud adoption. Find out more at


Open Data Center Alliance
Chase Perrin,  425-405-0842
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