Puts the Spotlight on Mobile Advertising and Social Media Innovation at ad:tech New York Puts the Spotlight on Mobile Advertising and Social Media Innovation
                             at ad:tech New York

Check out's Developer Lounge: the Pulse Lab

PR Newswire

SAN MATEO, Calif. and NEW YORK, Nov. 1, 2012

SAN MATEO, Calif. and NEW YORK, Nov. 1, 2012 /PRNewswire/, a
Valassis Digital company, is showcasing several emerging mobile technologies
and social media applications during next week's ad:tech show in Manhattan.
Conference attendees are invited to visit the Pulse Lab on Wednesday
and Thursday from 10 a.m. to 4 p.m. for spotlight demonstrations from Valassis
digital media developers and Pulse Lab participants AppKey and WDA.

"Innovation is critical to this industry, which is why we are so excited about
the evolution of our own digital media solutions and how other technologies
like AppKey and WDA take unique approaches to solve real-world challenges,"
said Jim Parkinson, Valassis Chief Digital Officer. AppKey provides a
location-based advertising solution that delivers nearby offers and promotions
to Android phone users via their "home screen" widgets. WDA has created
Impulse™, an all-encompassing platform for reliable targeting, reporting and
conversion metrics for mobile advertisers. 

Pulse Lab attendees will have the opportunity to see several innovative
digital offer media solutions and demonstrations of Valassis' customizable
Facebook® promotion products, Circle Street local marketing solution and other
branded landing pages that are integrated with proprietary secure print and
load-to-card capabilities. Valassis has distributed hundreds of millions of
valued digital coupons and offers to consumers from coast-to-coast on behalf
of the world's top brands and retailers.

Four out of five consumers are spending up to three hours weekly seeking
deals, coupons and savings online according to the 2012 RedPlum® Purse String
Study. Consequently, advertisers are seeking smarter, more effective and
timely ways to identify, locate and connect with existing and prospective
customers where they live, work and play. and Valassis are
Re-imagining Reach™ to deliver probability over possibility and action over

For more information on Valassis Digital Media Solutions, visit the
ad:tech lounge (#1302) to connect with developers, explore these innovations,
see what the future holds, check in at the social photo kiosk and enter to win
an iPhone 5! Alternatively, you can tweet #BrandDotNet or check out

About, a Valassis Digital company, uses the most precise targeting
technology – delivering probability over possibility and action over exposure. is Re-Imagining Reach™ for its global clients integrating offline
and online data to provide the best targeted reach in the digital industry.
With advertisers are empowered to reach their target audiences at
scale, across quality, high-impact display, video and mobile environments. consistently exceeds the campaign objectives that matter most to
brand advertisers, proving success through online engagement, awareness and
offline purchase.

About Valassis (NYSE: VCI)
Valassis is one of the nation's leading media and marketing services
companies, offering unparalleled reach and scale to more than 15,000
advertisers. Its RedPlum® media portfolio delivers value on a weekly basis to
over 100 million shoppers across a multi-media platform – in-home, in-store
and in-motion. Through its digital offerings, including and, consumers can find compelling national and local deals. Valassis
companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion
Watch, Valassis Relationship Marketing Systems, LLC, NCH Marketing Services,
Inc. and, a Valassis Digital company.

Valassis Cautionary Statements Regarding Forward-looking Statements
This document contains "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks and uncertainties and other factors
which may cause our actual results, performance or achievements to be
materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Such factors include,
among others, the following: price competition from our existing competitors;
new competitors in any of our businesses; a shift in client preferences for
different promotional materials, strategies or coupon delivery methods,
including, without limitation, as a result of declines in newspaper
circulation and/or increased competition from new media formats including
digital; an unforeseen increase in paper or postal costs; changes which affect
the businesses of our clients and lead to reduced sales promotion spending,
including, without limitation, a decrease of marketing budgets which are
generally discretionary in nature and easier to reduce in the short-term than
other expenses; our substantial indebtedness, and ability to refinance such
indebtedness, if necessary, and our ability to incur additional indebtedness,
may affect our financial health; the financial condition, including
bankruptcies, of our clients, suppliers, senior secured credit facility
lenders or other counterparties; certain covenants in our debt documents could
adversely restrict our financial and operating flexibility; fluctuations in
the amount, timing, pages, weight and kinds of advertising pieces from period
to period, due to a change in our clients' promotional needs, inventories and
other factors, including, without limitation, high levels of coupon redemption
rates; our failure to attract and retain qualified personnel may affect our
business and results of operations; a rise in interest rates could increase
our borrowing costs; possible governmental regulation or litigation affecting
aspects of our business; clients experiencing financial difficulties, or
otherwise being unable to meet their obligations as they become due, could
affect our results of operations and financial condition; uncertainty in the
application and interpretation of applicable state sales tax laws may expose
us to additional sales tax liability; and general economic conditions, whether
nationally, internationally, or in the market areas in which we conduct our
business, including the adverse impact of the ongoing economic downturn on the
marketing expenditures and activities of our clients and prospective clients
as well as our vendors, with whom we rely on to provide us with quality
materials at the right prices and in a timely manner. These and other risks
and uncertainties related to our business are described in greater detail in
our filings with the United States Securities and Exchange Commission,
including our reports on Forms 10-K and 10-Q and the foregoing information
should be read in conjunction with these filings. We disclaim any intention
or obligation to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.


Contact: Mary Broaddus, Director, Investor Relations and Corporate
Communications, +1-734-591-7375,,, or Kevin Flight, PAN Communications,
Press spacebar to pause and continue. Press esc to stop.