Exceed Schedules 2012 Third Quarter Financial Results Release for Thursday, November 15, 2012

 Exceed Schedules 2012 Third Quarter Financial Results Release for Thursday,
                              November 15, 2012

Earnings Conference Call and Webcast to be Held on Friday, November 16, 2012
at 5:00 am (Pacific) / 8:00 am (Eastern) / 9:00 pm (Beijing/Hong Kong)

PR Newswire

FUJIAN, China, Nov. 1, 2012

FUJIAN, China, Nov. 1, 2012 /PRNewswire-FirstCall/ -- Exceed Company Ltd.
(NASDAQ: EDS) ("Exceed" or the "Company"), the owner and operator of
"Xidelong" brand - one of the leading domestic sportswear brands in China,
today announced that it will release its unaudited financial results for the
third quarter ended September 30, 2012 after the US market closes on Thursday,
November 15, 2012.

The earnings press release will be available on the investor relations page of
the Exceed website at http://www.ir.xdlong.cn.

Following the earnings announcement, the Company's senior management will host
a conference call on Friday, November 16, 2012 at 5:00 am (US Pacific) / 8:00
am (US Eastern) / 9:00 pm (Beijing) to discuss the Company's 2012 third
quarter financial results and recent business activity. The conference call
may be accessed by dialing:

                     Toll Free      Toll
- United States      1 866 519 4004 1 718 354 1231
- China              800 819 0121
- China (Mobile)     400 620 8038
- Hong Kong          800 930 346    852 2475 0994
- United Kingdom     0808 234 6646
- International                     +65 6723 9381
Participant Passcode "EDS"

Please dial in 10 minutes before the call is scheduled to begin.

A replay of the conference call may be accessed by phone at the following
numbers until Friday, November 23, 2012:

                              Toll Free                      Toll
- United States/International 1 866 214 5335                 1 718 354 1232
- China                       10800 714 0386/ 10800 140 0386
- Hong Kong                   800 901 596
- United Kingdom              0800 731 7846
Participant Passcode          11598457

Additionally, a live and archived webcast of the conference call will be
available on the investor relations section of Exceed's website at
http://www.ir.xdlong.cn.

About Exceed Company Ltd.

Exceed Company Ltd. designs, develops and engages in wholesale of footwear,
apparel and accessories under its own brand, XIDELONG, in China. Since it
began operations in 2002,

Exceed has targeted its growth on the consumer markets in the second and
third-tier cities in China. Exceed has three principal categories of products:
(i) footwear, which comprises running, leisure, basketball, skateboarding and
canvas footwear, (ii) apparel, which comprises sports tops, pants, jackets,
track suits and coats, and (iii) accessories, which comprise bags, socks, hats
and caps. Exceed Company Ltd. currently trades on NASDAQ under the symbol
"EDS".

For further information, please contact:

Investor Relations (Hong Kong)
Mahmoud Siddig
Taylor Rafferty
T: +852 3196 3712
E: Exceed@Taylor-Rafferty.com

Investor Relations (US)
Bryan Degnan
Taylor Rafferty
T: +1 (212) 889-4350
E: Exceed@Taylor-Rafferty.com

SOURCE Exceed Company Ltd.

Website: http://www.ir.xdlong.cn
 
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