Android Marks Fourth Anniversary since Launch with 75.0% Market Share in Third Quarter, According to IDC

  Android Marks Fourth Anniversary since Launch with 75.0% Market Share in
  Third Quarter, According to IDC

Business Wire

FRAMINGHAM, Mass. -- November 01, 2012

The Android smartphone operating system was found on three out of every four
smartphones shipped during the third quarter of 2012 (3Q12). According to the
International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker,
total Android smartphone shipments worldwide reached 136.0 million units,
accounting for 75.0% of the 181.1 million smartphones shipped in 3Q12. The
91.5% year-over-year growth was nearly double the overall market growth rate
of 46.4%.

"Android has been one of the primary growth engines of the smartphone market
since it was launched in 2008," said Ramon Llamas, research manager, Mobile
Phones at IDC. "In every year since then, Android has effectively outpaced the
market and taken market share from the competition. In addition, the
combination of smartphone vendors, mobile operators, and end-users who have
embraced Android has driven shipment volumes higher. Even today, more vendors
are introducing their first Android-powered smartphones to market."

"The share decline of smartphone operating systems not named iOS since
Android's introduction isn't a coincidence," said Kevin Restivo, senior
research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker. "The
smartphone operating system isn't an isolated product, it's a crucial part of
a larger technology ecosystem. Google has a thriving, multi-faceted product
portfolio. Many of its competitors, with weaker tie-ins to the mobile OS, do
not. This factor and others have led to loss of share for competitors with few

Mobile Operating System Highlights

Android, having topped the 100 million unit mark last quarter, reached a new
record level in a single quarter. By comparison, Android's total volumes for
the quarter were greater than the total number of smartphones shipped in 2007,
the year that Android was officially announced. Samsung once again led all
vendors in this space, but saw its market share decline as numerous smaller
vendors increased their production.

iOS was a distant second place to Android, but was the only other mobile
operating system to amass double-digit market share for the quarter. The late
quarter launch of the iPhone 5 and lower prices on older models prevented
total shipment volumes from slipping to 3Q11 levels. But without a splashy new
OS-driven feature like Siri in 2011 and FaceTime in 2010, the iPhone 5 relied
on its larger, but not wider, screen and LTE connectivity to drive growth.

BlackBerry's market share continued to sink, falling to just over 4% by the
end of the quarter. With the launch of BlackBerry 10 yet to come in 2013,
BlackBerry will continue to rely on its aging BlackBerry 7 platform, and
equally aging device line-up. Still, demand for BlackBerry and its wildly
popular BBM service is strong within multiple key markets worldwide, and the
number of subscribers continues to increase.

Symbian posted the largest year-on-year decline of the leading operating
systems. Nokia remains the largest vendor still supporting Symbian, along with
Japanese vendors Fujitsu, Sharp, and Sony. Each of these vendors is in the
midst of transitioning to other operating systems and IDC believes that they
will cease shipping Symbian-powered smartphones in 2013. At the same time, the
installed base of Symbian users will continue well after the last Symbian
smartphone ships.

Windows Phone marked its second anniversary with a total of just 3.6 million
units shipped worldwide, fewer than the total number of Symbian units shipped.
Even with the backing of multiple smartphone market leaders, Windows Phone has
yet to make a significant dent into Android's and iOS's collective market
share. That could change in 4Q12, when multiple Windows Phone 8 smartphones
will reach the market.

Linux volume declined for the third straight quarter as did its year-over-year
growth. Samsung accounted for the majority of shipments once again, but like
most other vendors competing with Linux-powered smartphones, most of its
attention went towards Android instead. Still, that has not deterred other
vendors from experimenting, or at least considering the open-source operating
system, as multiple reports of Firefox, Sailfish, and Tizen plan to release
new Linux-based experiences in the future.

Top Six Smartphone Mobile Operating Systems, Shipments, and Market Share, Q3
2012 (Preliminary)
(Units in Millions)
Operating          3Q12          3Q12       3Q11         3Q11       Year-Over-
System           Shipment    Market   Shipment   Market   Year
                   Volumes       Share      Volumes      Share      Change
Android            136.0         75.0%      71.0         57.5%      91.5%
iOS                26.9          14.9%      17.1         13.8%      57.3%
BlackBerry         7.7           4.3%       11.8         9.5%       -34.7%
Symbian            4.1           2.3%       18.1         14.6%      -77.3%
Phone 7/           3.6           2.0%       1.5          1.2%       140.0%
Linux              2.8           1.5%       4.1          3.3%       -31.7%
Others             0.0           0.0%       0.1          0.1%       -100.0%
Totals             181.1         100.0%     123.7        100.0%     46.4%

Source: IDC Worldwide Mobile Phone Tracker, November 1, 2012
Note: Data are preliminary and subject to change. Vendor shipments are branded
shipments and exclude OEM sales for all vendors.

In addition to the table above, a graphic showing the relative market shares
of the top 6 smartphone operating systems over the previous five quarters is
available at The chart is intended for public use in online news
articles and social media. Instructions on how to embed this graphic can be
found by viewing this press release on

Android Smartphone Shipments and Market Share, 2008 – 2012 YTD
(Units in Millions)
                              2008   2009   2010    2011    2012 YTD
Android Total Unit              0.7      7.0      71.1      243.4     333.6
Android Market Share            0.5%     4.0%     23.3%     49.2%     68.2%

Source: IDC Worldwide Mobile Phone Tracker, November 1, 2012
Note: Data are preliminary and subject to change. Vendor shipments are branded
shipments and exclude OEM sales for all vendors.

About IDC Trackers

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For more information about IDC's Worldwide Quarterly Mobile Phone Tracker,
please contact Kathy Nagamine at 650-350-6423 or

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Ramon T. Llamas, 508-935-4736
Kevin Restivo, 416-673-2230
Michael Shirer, 508-935-4200
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