Green Mountain Coffee Roasters, Inc. Partners with Costco to Create Kirkland Signature K-Cup Packs for Keurig Single Cup

  Green Mountain Coffee Roasters, Inc. Partners with Costco to Create Kirkland
  Signature K-Cup Packs for Keurig Single Cup Brewers

Business Wire

WATERBURY, Vt. -- November 01, 2012

Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in
specialty coffee and coffee makers, announced it is the exclusive manufacturer
of Costco Kirkland Signature™ brand K-Cup^® packs for the Keurig^® single cup
brewing system. The new offerings bring together the broad consumer appeal and
value of Costco’s premium store brand with the high quality and convenience of
the Keurig^® single cup brewing system and its best-in-class Keurig Brewed^®
coffee and beverage brands.

GMCR has developed two blends exclusively for Costco with 100% Arabica
coffees: Breakfast Blend, a smooth, balanced light roast; and Pacific Bold, a
robust, extra bold dark roast. The varieties, packaged in 100-count boxes,
will be available beginning in mid-November in Costco warehouses where K-Cup^®
packs are currently sold, as well as on Costco.com.

“We believe Kirkland Signature K-Cup^® packs provide an incremental
opportunity that complements our broad portfolio of coffee and beverage brands
and creates more options for value-oriented consumers,” said T.J. Whalen, VP
of Marketing and Sales, GMCR’s Specialty Coffee business unit. “This
collaboration aligns with our strategy to partner with strong brands that help
us expand the adoption of the Keurig^® system to a broader consumer base. We
are pleased to have the Kirkland Signature brand join our system and benefit
from our leadership in single cup, our brewer and beverage brand strength, and
our manufacturing expertise.”

Kirkland Signature K-Cup^® packs join an expanding selection of GMCR brands in
K-Cup^® packs in Costco, including Green Mountain Coffee^®, Tully’s Coffee^®,
Newman’s Own^® Organics, Donut House^®, and Caribou Coffee^®. Costco has also
recently brought on specialty beverages such as the Café Escapes^® line of
dairy-based indulgent drinks, Celestial Seasonings^® Perfect Iced Teas, and
Green Mountain Naturals^® Hot Apple Cider.

Kirkland Signature K-Cup^® packs will feature the Keurig Brewed^® seal, which
is displayed on all authorized product packaging as the mark and promise of
genuine Keurig^® quality. Keurig Brewed^® is a guarantee to the consumer that
the item endorsed will work effectively with Keurig^® single cup brewers and
is the “genuine article,” endorsed, tested and subjected to Keurig’s high
standards for taste, quality, and safety. The Keurig Brewed^® seal, combined
with the K-Cup^® and Vue^® pack trademarks, designate only those single cup
beverage packs that are made exclusively by, or under license from, GMCR.

About Costco Wholesale

Costco ended its 2012 fiscal year on September 2 with 608 warehouses in
operation, including 439 in the United States and Puerto Rico, 82 in Canada,
32 in Mexico, 22 in the United Kingdom, 13 in Japan, nine in Taiwan, eight in
Korea, and three in Australia. The Company plans to open up to 14 new
warehouses before the end of calendar year 2012. The Company also operates
Costco Online, an electronic commerce website, at www.costco.com and at
www.costco.ca in Canada.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees,
innovative brewing technology, and socially responsible business practices.
GMCR supports local and global communities by offsetting 100 percent of its
direct greenhouse gas emissions, investing in sustainably-grown coffee, and
allocating a portion of its pre-tax profits to socially and environmentally
responsible initiatives. For more information, please visit www.GMCR.com,
www.GreenMountainCoffee.com, or www.Keurig.com.

GMCR routinely posts information that may be of importance to investors in the
Investor Relations section of its website, including news releases and its
complete financial statements, as filed with the SEC. The Company encourages
investors to consult this section of its website regularly for important
information and news. Additionally, by subscribing to the Company's automatic
email news release delivery, individuals can receive news directly from GMCR
as it is released.

Forward-Looking Statements

Certain information contained in this release, including statements concerning
expected performance such as those relating to net sales, earnings, cost
savings, acquisitions and brand marketing support, are “forward-looking
statements” within the meaning of Section 21E of the Securities Exchange Act
of 1934. Generally, these statements may be identified by the use of words
such as “may,” “will,” “would,” “expect,” “should,” “anticipate,” “estimate,”
“believe,” “forecast,” “intend,” “plan” and similar expressions intended to
identify forward-looking statements. These statements may relate to: the
expected impact of raw material costs and our pricing actions on our results
of operations and gross margins, expected trends in net sales and earnings
performance and other financial measures, the expected productivity and
working capital improvements, the ability to maximize or successfully assert
our intellectual property rights, the success of introducing and producing new
product offerings, ability to attract and retain senior management, the impact
of foreign exchange fluctuations, the adequacy of internally generated funds
and existing sources of liquidity, such as the availability of bank financing,
the expected results of operations of businesses acquired by us, our ability
to issue debt or additional equity securities, our expectations regarding
purchasing shares of our common stock under the existing authorizations, and
the impact of the inquiry initiated by the SEC and any related litigation or
additional governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management’s current
views and assumptions and involve risks and uncertainties that could
significantly affect expected results. Results may be materially affected by
external factors such as damage to our reputation or brand name, business
interruptions due to natural disasters or similar unexpected events, actions
of competitors, customer relationships and financial condition, the ability to
achieve expected cost savings and margin improvements, the successful
acquisition and integration of new businesses, fluctuations in the cost and
availability of raw and packaging materials, changes in regulatory
requirements, and global economic conditions generally which would include the
availability of financing, interest, inflation rates and investment return on
retirement plan assets, as well as foreign currency fluctuations, risks
associated with our information technology systems, the threat of data
breaches or cyber-attacks, and other risks described in the Company’s filings
with the Securities and Exchange Commission.

Actual results could differ materially from those projected in the
forward-looking statements. The Company undertakes no obligation to update or
revise publicly, any forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required by law.

GMCR-S

Contact:

MEDIA CONTACT:
Green Mountain Coffee Roasters, Inc.
Sandy Yusen, 802-882-2263
Specialty Coffee Business Unit
sandy.yusen@gmcr.com
or
INVESTOR CONTACT:
Green Mountain Coffee Roasters, Inc.
Katie Gilroy, 781-205-7345
katie.gilroy@gmcr.com
 
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