Fashion Brand 55DSL Launches With a Twitter Trend

              Fashion Brand 55DSL Launches With a Twitter Trend

  PR Newswire

  MUMBAI, November 1, 2012

MUMBAI, November 1, 2012 /PRNewswire/ --

Diesel-brand 55DSL Launches in India With an FWA Site of the Day Nomination
and Over 5 Million Impressions

55DSL is the fresh, young spin-off of the iconic Italian fashion brand Diesel.
The brand launched its presence in India with the campaign "Paint Your Town"
recently. To unleash its digital presence, 55DSL partnered with Brandmovers
India to launch a visually appealing and thought-provoking Twitter campaign
and micro site built around the concept of "55 Seconds To Live".

Using the hashtag #55SecondsToLive, users tweeted about what they would do if
they had 55 seconds to live. Within the first hour of launch, #55SecondsToLive
was a trending topic across India and continued for the next three days. The
associated micro site has generated over five million media impressions to
date and a FWA (Favorite Website Award) nomination within the first week.

All #55SecondsToLive tweets painted a virtual graffiti wall on a micro site,
unlocking various 55DSL merchandise prizes. To date, the micro site has had
more than 6,000 unique visitors who stick around for 1.30 minutes on average.

You can view the live site at www.55SecondsToLive.com and also gain more
insights with the campaign video, http://www.youtube.com/watch?v=jTJjT1DWDS0

About Diesel Fashion India Reliance Private Limited:

We're the shiny sports coupe in a convoy of stately, formal sedans. Reliance
Brands is part of the Reliance Industries Group. The company was started in
October 2007 by Mr. Darshan Mehta, with a mandate to "create long term value"
through partnering with international brands in India as also investing in
home grown Indian Brands and launching own Brands. Reliance Brands focuses on
the premium to luxury segments of the fashion business - ready to wear,
footwear, beauty, accessories etc. It is dedicated to bringing iconic
international brands to India and elevate the world of fashion and lifestyle.

Primary Media Contact: Pallavi Barman, Pallavi.Barman@ril.com , 91-22-40613283

Contact: PRN
 
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