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Limited Brands Reports October 2012 Sales and Increases Third Quarter Earnings Guidance



Limited Brands Reports October 2012 Sales and Increases Third Quarter Earnings
                                   Guidance

PR Newswire

COLUMBUS, Ohio, Nov. 1, 2012

COLUMBUS, Ohio, Nov. 1, 2012 /PRNewswire/ -- Limited Brands, Inc. (NYSE: LTD)
reported a comparable store sales increase of 3 percent for the four weeks
ended Oct. 27, 2012, compared to the four weeks ended Oct. 29, 2011.  The
company reported net sales of $611.0 million for the four weeks ended Oct. 27,
2012, compared to net sales of $652.4 million last year.

(Logo: http://photos.prnewswire.com/prnh/20020520/CLM001LOGO )

The company reported a comparable store sales increase of 5 percent for the
third quarter ended Oct. 27, 2012, compared to the third quarter ended Oct.
29, 2011.  The company reported net sales of $2.050 billion for the third
quarter ended Oct. 27, 2012, compared to net sales of $2.173 billion last
year.

The company reported a comparable store sales increase of 7 percent for the 39
weeks ended Oct. 27, 2012, compared to the 39 weeks ended Oct. 29, 2011.  The
company reported net sales of $6.603 billion for the 39 weeks ended Oct. 27,
2012, compared to net sales of $6.849 billion last year. 

October 2011, third quarter 2011 and 2011 year-to-date sales included $74.4
million, $258.7 million and $689.2 million attributable to the third party
apparel sourcing business, which was sold in November 2011.

The company expects to report third quarter adjusted earnings per share of
$0.23 to $0.25, versus its previous guidance of $0.15 to $0.20.  The company
will report third quarter earnings on Nov. 14 after the close of the market
and will conduct its third quarter earnings call at 9 a.m. Eastern on Nov.
15.  

To hear further commentary provided on Limited Brands' prerecorded October
sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log onto
www.Limitedbrands.com for an audio replay. 

ABOUT LIMITED BRANDS:
Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza
and Henri Bendel, is an international company.  The company operates 2,626
specialty stores in the United States and its brands are sold in more than 700
company-operated and franchised additional locations world-wide.  The
company's products are also available online at www.VictoriasSecret.com,
www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Limited Brands b-roll footage of stores is available through our online
newsroom.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of
1995

Limited Brands, Inc. cautions that any forward-looking statements (as such
term is defined in the Private Securities Litigation Reform Act of 1995)
contained in this press release or the October sales call involve risks and
uncertainties and are subject to change based on various factors, many of
which are beyond our control.  Accordingly, our future performance and
financial results may differ materially from those expressed or implied in any
such forward-looking statements.  Words such as "estimate," "project," "plan,"
"believe," "expect," "anticipate," "intend," "planned," "potential" and any
similar expressions may identify forward-looking statements.  Risks associated
with the following factors, among others, in some cases have affected and in
the future could affect our financial performance and actual results and could
cause actual results to differ materially from those expressed or implied in
any forward-looking statements included in this press release or the October
sales call:

  o general economic conditions, consumer confidence, consumer spending
    patterns and market disruptions including severe weather conditions,
    natural disasters, health hazards, terrorist activities, financial crises,
    political crises or other major events, or the prospect of these events; 
  o the seasonality of our business;
  o the dependence on a high volume of mall traffic and the possible lack of
    availability of suitable store locations on appropriate terms;
  o our ability to grow through new store openings and existing store remodels
    and expansions;
  o our ability to successfully expand into international markets and related
    risks;
  o our independent licensees and franchisees;
  o our direct channel business;
  o our failure to protect our reputation and our brand images;
  o our failure to protect our trade names, trademarks and patents;
  o the highly competitive nature of the retail industry generally and the
    segments in which we operate particularly;
  o consumer acceptance of our products and our ability to keep up with
    fashion trends, develop new merchandise and launch new product lines
    successfully;
  o our reliance on foreign sources of production, including risks related to:

       o political instability;
       o duties, taxes and other charges on imports;
       o legal and regulatory matters;
       o volatility in currency exchange rates;
       o local business practices and political issues;
       o potential delays or disruptions in shipping and related pricing
         impacts;
       o the disruption of imports by labor disputes; and
       o changing expectations regarding product safety due to new
         legislation;

  o stock price volatility;
  o our failure to maintain our credit rating;
  o our ability to service our debt;
  o our ability to retain key personnel;
  o our ability to attract, develop and retain qualified employees and manage
    labor costs;
  o the inability of our manufacturers to deliver products in a timely manner
    and meet quality standards;
  o fluctuations in product input costs;
  o fluctuations in energy costs;
  o increases in the costs of mailing, paper and printing;
  o claims arising from our self-insurance;
  o our ability to implement and maintain information technology systems;
  o our failure to comply with regulatory requirements;
  o tax matters; and
  o legal and compliance matters.

We are not under any obligation and do not intend to make publicly available
any update or other revisions to any of the forward-looking statements
contained in this press release or the October sales call to reflect
circumstances existing after the date of this press release or to reflect the
occurrence of future events even if experience or future events make it clear
that any expected results expressed or implied by those forward-looking
statements will not be realized. Additional information regarding these and
other factors can be found in "Item 1A. Risk Factors" in our 2011 Annual
Report on Form 10-K.

LIMITED BRANDS
OCTOBER 2012

 

Comparable Store Sales Increase (Decrease):
                                                                   

                October  October  Third    Third    Year-to-Date  Year-to-Date
                                  Quarter  Quarter
                2012     2011                       2012          2011
                                  2012     2011
Victoria's      3%       9%       6%       13%      9%            15%
Secret Stores
Bath & Body     5%       6%       5%       9%       6%            8%
Works
La Senza        (2%)     (5%)     (2%)     (4%)     (2%)          (2%)
                                                                  11%
Limited Brands  3%       6%       5%       9%       7%
                                                                   
Victoria's                                                         
Secret
                (3%)     12%      (2%)     8%       2%            4%
Direct Sales

 

Total Sales (Millions):
                                                    Year-to-date  Year-to-date

                      Third Quarter  Third Quarter   2012         2011
                      2012           2011
Victoria's Secret     $ 1,009.2      $ 941.6        $ 3,267.1     $ 2,991.7
Stores
Victoria's Secret     270.6          276.9          1,059.2       1,038.8
Direct
  Total Victoria's    $ 1,279.8      $ 1,218.5      $ 4,326.3     $ 4,030.5
Secret
Bath & Body Works     $ 538.4        $ 503.7        $ 1,652.6     $ 1,546.4
La Senza              $  82.9        $ 92.9         $  253.1      $ 295.4
Other                 $ 149.1        $ 358.3        $ 371.1       $ 976.3
Limited Brands        $ 2,050.2      $ 2,173.4      $ 6,603.1     $ 6,848.6

 

Total Company-Operated Stores:
                         Stores                   Stores

                         Operating  Year-to-date  Operating
                         at 1/28/12 Opened Closed at 10/27/12
Victoria's Secret Stores 1,017      20     (17)   1,020
Bath & Body Works        1,587      3      (10)   1,580
Henri Bendel             19         7      -      26
   Total United States   2,623      30     (27)   2,626
La Senza Canada          230        -      (65)   165
Bath & Body Works Canada 69         2      (1)    70
Victoria's Secret Canada 19         5      -      24
Victoria's Secret UK     -          2      -      2
Total Limited Brands     2,941      39     (93)   2,887

 

SOURCE Limited Brands, Inc.

Website: http://www.limitedbrands.com
Contact: Limited Brands:, Investor Relations, Amie Preston, +1-614-415-6704,
apreston@limitedbrands.com; Media Relations, Tammy Roberts Myers,
+1-614-415-7072, extcomm@limitedbrands.com
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