Endomondo And POWERADE® Add Hydration Guide To Mobile Fitness App

      Endomondo And POWERADE® Add Hydration Guide To Mobile Fitness App

PR Newswire

SAN FRANCISCO, Nov. 1, 2012

SAN FRANCISCO, Nov. 1, 2012 /PRNewswire/ --Hydration is essential to any
physical activity, which is why the new alliance between POWERADE^® and
Endomondo, the app-based social fitness community with over 12 million users
worldwide, triggered the creation of a new hydration function within

(Logo: http://photos.prnewswire.com/prnh/20120126/MM42999LOGO)

Research shows dehydration resulting in as little as 2 percent body mass
decrease can reduce physical and mental performance. The new Endomondo
POWERADE hydration meter aids effective functioning of the body, promoting
greater health and well-being.

The collaboration between POWERADE, part of The Coca-Cola Company, and
Endomondo unites communities around the world with needed tools to reach
fitness goals. Endomondo offers cutting edge technology, supported by
location-based GPS, and social networking capabilities motivating users toward
fun and fitness. Endomondo is also launching the POWERADE Challenge that
rewards those exercising. Join the challenge at

Emmanuel Seuge, The Coca-Cola Company's Head of Worldwide Sports and
Entertainment Marketing, said "Endomondo's vision of a world where everyone
exercises is a vision shared by both organizations. The collaboration is
intended to motivate fitness fans to compete while building strength and
conditioning so everyone becomes better all-round athletes."

Christian Birk, Co-founder of Endomondo, said, "We are excited to announce
Endomondo's first-ever global brand collaboration. This relationship with
POWERADE will pull together the innovative resources from both partners to
create new, unique experiences that help people around the world have fun
while leading a more active lifestyle."

About Endomondo:

Endomondo is a social fitness network that makes exercising fun. Endomondo's
mobile apps utilize GPS technology and record a full history of workouts for
distance-based activities. Additionally, the app and Endomondo.com website
offer social interaction and motivation. Endomondo operates on almost all GPS

About The Coca-Cola Company:

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system employees. For more information, please visit
www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

Media Contacts:
Mette Lykke, Co-founder of Endomondo
+45 3076 1290

SOURCE Endomondo

Website: http://www.endomondo.com
Website: http://www.thecoca-colacompany.com
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