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Family Channel Supports Bullying Awareness Week with New Original Programming and Song

Family Channel Supports Bullying Awareness Week with New Original Programming 
and Song 
BULLYING AWARENESS WEEK RUNS FROM NOVEMBER 12 - 18 
TORONTO, Nov. 1, 2012 /CNW Telbec/ - Astral's Family Channel is marking 
Bullying Awareness Week with a slate of new original programming airing from 
November 12 - 18. This year, the network's 10(th) annual Stand UP! campaign 
features a special programming line-up stocked with original content including 
a new music video, new bullying-themed celebrity interview segments and a 
half-hour special presentation of the 2012 Stand UP! Rally featuring Canadian 
popstar Victoria Duffield and YouTube sensation Mike Tompkins. 
On Friday, November 16 beginning at 5 p.m. ET/PT, Family will host a Stand UP! 
programming event. The night will kick off with a half-hour presentation of 
the 2012 Stand UP! Rally. Filmed in Toronto with approximately 500 students in 
attendance, the special features musical performances by Victoria Duffield and 
Mike Tompkins, plus appearances by anti-bullying activists such as Travis 
Price and Jacques St. Pierre. Following the half-hour presentation, Family has 
five back-to-back bullying prevention-themed episodes leading up to the 
network premiere of Let It Shine: In The Spotlight edition at 8 p.m. ET/PT. 
Bullying-themed episodes will also be available on Family.ca and Family 
OnDemand. 
"For the past 10 years, Family Channel has been advocating that bullying 
prevention and awareness is everyone's responsibility," said Joe Tedesco, 
Senior Vice President and General Manager, Astral Kids. "After seeing the 
enthusiasm of students who attended our rally this year, it is clear that we 
are getting the message across. While bullying is something many kids have to 
deal with, it isn't something they have to face alone and with our network of 
Family stars, dedicated partners and musical guests, we're continuing to 
spread that message successfully." 
Debuting today on Family.ca is the audio track for this year's Bullying 
Awareness Week anthem titled "Stand UP! Make Some Noise!" Written by local 
artists Creighton Doane and Daniel LeBlanc, the song promotes taking action 
against bullying and was recorded by Canadian musicians and network stars, 
along with Canadian kids. The music video for the song officially kicks off 
Bullying Awareness Week activities on the network and will be launched on-air 
November 12. 
Contributing to Family's original anthem are performers R5 featuring Ross 
Lynch, Victoria Duffield, Tyler Medeiros, Veronica and Anastasia A, as well as 
Family Channel actors Dylan Everett, Demetrius Joyette, Ana Golja, Sydney 
Imbeau, Brittany Adams and host Lindsay Hamilton. 
Family is also unveiling an exclusive version of Mike Tompkins' "Stand Up" 
music video. Originally released in March 2012, the video has been edited to 
highlight Family Channel rally footage from the past decade, in celebration of 
the campaign's tenth anniversary. Following the same schedule as Family's 
original song, the audio version is available now at Family.ca, with the video 
being released on Monday, November 12. 
To enhance the week, Family is also debuting new interstitial content starting 
November 12 that has celebrities opening up about their experiences with 
bullying and offering advice to viewers. Among the new slate of interviews 
are: Disney star Bridgit Mendler, Brit boy band One Direction, Australian 
popstar Cody Simpson, International superstar Conor Maynard and more. 
Viewers wishing to learn more about Family's Bullying Awareness Week campaign 
or wanting to download student, teacher and parent resources can visit 
family.ca/standup. 
Family Channel co-founded Bullying Awareness Week in 2003 and developed the 
Stand UP! campaign in association with PREVNet (Promoting Relationships and 
Eliminating Violence Network), a national network of Canadian researchers, 
community organizations and governments committed to ending bullying and 
promoting positive relationships. 
Promoting Relationships and Eliminating Violence Network (PREVNet) is a 
national network comprised of 64 leading Canadian research scientists and 
their students from 25 universities, and 52 national youth-serving 
organizations. Launched in 2006 with the Networks of Centres of Excellence, 
PREVNet's mission is to stop bullying in Canada and to promote safe and 
healthy relationships for all Canadian children and youth. Led by Scientific 
Co-Directors, Dr. Debra Pepler of York University and Dr. Wendy Craig of 
Queen's University, this national knowledge mobilization network is the first 
of its kind in Canada, providing an unprecedented opportunity for 
social-cultural change. For more information, please visit www.prevnet.ca. 
Family Channel is a premium, commercial-free network offering the best in 
family television entertainment in over 6 million homes across Canada. 
Dedicated to celebrating family life and providing a fun experience for all, 
Family airs a unique mix of series, movies and specials, with a large portion 
of programming supplied by Disney. Family Channel also offers Family OnDemand, 
a television-based Subscription Video on Demand (SVOD) service and Family 
OnLine, an Internet-based, broadband service. Both of these services offer hit 
Disney movies and series, top-rated Canadian series to subscribers when they 
want it, where they want it. Visit us at Family.ca. 
Family Channel is a member of the Astral family. Astral Media Inc. (TSX : 
ACM.A/ACM.B) is one of Canada's largest media companies. It operates several 
of the country's most popular pay and specialty television, radio, out-of-home 
advertising and interactive media properties. Astral plays a central role in 
community life across the country by offering diverse, rich and vibrant 
programming that meets the tastes and needs of consumers and advertisers. To 
learn more about Astral, visit astral.com.  
For artwork and additional information, visithttp://press.astral.com 
For interview requests please contact: Ginger Bertrand at 416-956-8547 
orgbertrand@astral.com Jaime Werby at 416-956-8584 orjwerby@astral.com 
SOURCE: FAMILY CHANNEL 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/November2012/01/c4077.html 
CO: STAND UP!
ST: Ontario
NI: ENT TVNEWS * CHARITY  
-0- Nov/01/2012 14:30 GMT
 
 
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